The vice president fell into deep thought. From the perspective of the operator, he looked at Masao Ishihara from the perspective of the operator, but was not the words spoken by outsiders, but hit the nail on the head.

I and the former president have thought about reducing production costs. However, I just can't do this.

The chief distributor suddenly became particularly excited. From the perspective of craftsmanship, he said: "If we do not import all the raw materials from Scotland and use raw materials from other places, even if we use raw materials produced in RB, our Karuizawa whiskey will become a different flavor.

Not only that, it will also make our Karuizawa Whisky Distillery lose the belief that we have adhered to since its inception and make whiskey that is more authentic than Scotch whiskey."

"It is our persistence in using all Scottish raw materials for brewing whiskeys. On the one hand, it has laid the foundation for the high quality of whiskeys we produce, far better than our competitors, and on the other hand, it is the characteristics that we have been able to publicize to the outside world for a long time.

Because of these two aspects, our Karuizawa Whiskey Distillery has survived until now and has cultivated batches of loyal fans of Karuizawa Whiskey.

If you really follow the changes you made by President, not only will the whiskey we produce change in taste, but it will also lose many of our once loyal consumers." The vice president said one after another.

"You have understood the above deviations about the change I mentioned. The change I mentioned is not a complete denial of everything that has been done. If there is no change, there is only a dead end.

The reason why Karuizawa Whiskey Distillery was able to develop was mainly because my grandfather had learned about such a gap in RB's domestic whiskey.

If my grandfather insisted on being put in the era of Masato Takezuka, he would have gone bankrupt long ago. When Masato Takezuka introduced Scotch whiskey to RB, he did not completely insist on making Scotch whiskey with peat flavor like his grandfather.

Even so, the sales were bleak. On the contrary, Suntory's Torii's Shinjiro Tori was more visionary and improved the localized whiskey flavor, which laid the most solid foundation for his subsequent great success.

My grandfather boldly adopted and targeted the market differentiation strategy in management, which achieved subsequent success. This success is closely related to the rapid development of the RB economy.

It was precisely during this period that the RB economy gradually rose to its heyday. RB citizens became richer in their pockets, and they became more and more fond of high-quality goods.

Karuizawa whiskey just caters to and satisfies their consumption desire and needs. As for when my father inherited and took over from his grandfather, the RB economy just went from bubble economy to bubble burst.

RB citizens have a half of their income, or even more. There is no money in their pockets, so they will naturally reduce demand for high-end products significantly and even do not buy them directly.

It was also during this period that not only did our Karuizawa whiskey sales decline day by day, but also saw a sharp drop in sales of other whiskeys throughout RB.

Now, I inherited and took over from my father, but caught up with the Asian financial crisis. For a long time in the future, the domestic economy of RB will be in a downturn.

How many people will buy high-end whiskey that can be drunk or not? As for ordinary RB young people, judging from their current income, it is completely unrealistic to consume high-end whiskey.

What's more, our Karuizawa whiskey still has a peat flavor, which does not meet the current taste needs of ordinary RB young people for whiskey.

If we do not develop young people and cultivate their tendency to consume Karuizawa whiskey, it is no different from no successor. Our target customer group is the only middle-aged and elderly people with higher income in China.

Although they have the ability to consume, how much can they consume in a bad economic environment? Naturally, there will be no conspicuous consumption of drinking a bottle and pouring a bottle to flush the toilet during the RB economic bubble. "Masao Ishihara talked eroticly.

The vice president fell into deep thought again. He did not go in his left ear or out of his right ear, but listened carefully to Masao Ishihara's analysis and expressed some recognition in his heart.

The decline in RB's domestic economy has indeed negatively affected the sales and survival of these whiskey distilleries.

Karuizawa whiskey is a high-end whiskey brand, so it is naturally more affected by the negative impact of the current poor economic environment.

If Karuizawa Whiskey Distilleries go bankrupt, no matter how good the brand is, it will become history and useless. As for the current stocks squeezed in the factory, there are more and more financial situations.

If this continues to worsen without any improvement, it will not last much time, so it will follow the bankruptcy of the Hanyu Whiskey Distillery.

At the same time, the chief distributor was silent. Even if he didn't understand the business method, he more or less knew the difficulties Karuizawa Whiskey Distilleries were facing at present.

The vice president asked seriously: "Then how do you think of change?"

Masao Ishihara calmly replied: "We can follow the early practices of Takezuka Masato's founding of Yushi Whiskey Distilling Station."

When the vice president and chief distributor heard him say this, they immediately understood. Not only did they have been in the industry for decades, but they also knew everything in the whiskey industry.

They knew very well that the brewing process of whiskey requires time to wait. After Masato Takezuka brewed the whiskey at that time, it was impossible for him to have nothing to do, but just waited honestly for it to mature.

So, they took advantage of the characteristic of the rich apples in Yu City, Hokkaido, which is the cider that does not take time to make.

Masao Ishihara blinked and added: "Nano Prefecture is also rich in apples, and its quality is better than that produced in Yu City. We can not only make cider, but also make apple cider vinegar and apple brandy."

"As long as you do not change the existing Karuizawa whiskey production process and the location where all Scottish raw materials are imported, I will not object." The chief distributor said seriously.

"Making new products that we have never made is a risk. Since the economic environment is poor, I suggest a reduction in the production of whiskey we produce in order to ensure a safe period." The vice president said from the most practical perspective.

Masao Ishihara was not surprised that he adopted a conservative strategy of reducing production. After all, other RB whiskey distillers would also make such a corresponding strategy to deal with it.
Chapter completed!