The remarks that Mizukawa Takashi were pointed out by the president did not do realistic market research. The reason why he said this was not because he was talking nonsense, but because he was eager to compete for resources within the group.

If resources are given priority to Karuizawa Commercial Bank or Otter Festival sake brewing factory, it is bound to be possible to slow down the production capacity of Karuizawa Sauce Brewery.

How much money is there in the financial headquarters account? How much resources can the group be used for? Not only him, but also Uehara Tomohisa and Doi Hiroki Kenji are not clear about it.

However, they all knew that they would fight for the things to their own hands first. Otherwise, everything else would be empty talk and meaningless.

Takashi Mizukawa bowed toward the president and apologized: "My comments just now were hasty."

Masao Ishihara said bluntly: "It seems that during your time in mainland China, you have neither really had close contact with the ordinary people there nor had you listened to the voices from ordinary people.

Whether it is mainland China, Southeast Asia, India, and even South Asia, although they are all areas with concentrated populations, the purchasing power of ordinary citizens is not high.

Take mainland China as an example. Even if it has a population of more than one billion, it does not mean that they generally have purchasing power. According to the 28th Law, when the 21st century is truly entering the 21st century, mainland Chinese people with modern purchasing power may only account for at most about 20% of their total population.

Furthermore, the Chinese government imposes high tariffs on alcohol in imported goods, and even includes many wines in the category of luxury goods.

Karuizawa shochu is a mid-to-low-end product that is affordable to the general public in Japan. However, shipping to China through Japan requires an additional shipping fee.

When you arrive at the customs, there is also a tariff. When you enter mainland China, you will be increased by agents or distributors, causing the prices to rise all the way.

Before really letting Karuizawa shochu be placed on the shelves of chain supermarkets, the relevant supermarket entry fee and shelf fee have to be given. This has invisibly added to the sales cost of Karuizawa shochu.

Finally, when mainland Chinese consumers saw it in chain supermarkets, Karuizawa shochu was already a medium- and high-end liquor product. This can only appear in first- and second-tier cities in mainland China.

If I remember correctly, Shanghai, the city of China's best economy, has a monthly average salary of 1,197 soft girl coins. This means that most people can't get so much, and only a small number of people can get so much money.

The average monthly salary of Shanghai people is even lower than that of ordinary formal workers in our Shaoxing Zhuanglang Yellow Wine Factory in Zhejiang.

How many people do you think can afford to consume? The mainland Chinese who can really afford to consume Karuizawa shochu are all middle and upper-class people in society."

He paused at this point and felt a little dry, so he picked up the teacup in front of him, took a big sip of the snow in Sichuan Bitan Piaoshui, which he liked the most, and then said: "Asakura Beer, Kirin Beer is an industrial lager beer that can be seen everywhere in Japan.

Both of these companies also have factories in mainland China and enjoy tax exemptions given by the Chinese government to foreign-funded enterprises. Their market positioning is both mid-to-high-end beer. Do you know how much does a bottle of the most common industrial lager beer cost for mainland Chinese people?"

Takashi Mizukawa bowed to the president again and apologized: "I'm sorry, it's my negligence at work."

Masao Ishihara said bluntly: "The price of 1 soft sister coins to 2 soft sister coins per bottle is usually 1.5 soft sister coins per bottle.

The price of Asahi Beer or Kirin Beer in mainland China requires several soft sister coins, all of which exceed the five soft sister coins.

That means drinking a bottle of Asahi beer or Kirin beer is equivalent to being able to drink at least 6 bottles of beer from local cities in mainland China, half a dozen.

In Japan, even if our Karuizawa shochu is currently only a local shochu in Nagano Prefecture, the price of a bottle is much more expensive than a bottle of Asahi beer and Kirin beer.

Ordinary Chinese people are absolutely unacceptable to our Japanese soju wine at the moment. They may mistakenly think that they are mixing water into the white wine.

As of now, mainland Chinese people like to drink their local liquor and locally produced beer the most. Our current types of liquor products are completely unsuitable for the consumption level of ordinary people in mainland China.

As for India, the consumption level of ordinary citizens in this country is much lower than that of mainland Chinese. Besides, ordinary Indians do not like to drink beer, but like to drink strong alcohol and inferior whiskey.

Our Karuizawa whiskey is a high-end whiskey brand in Japan. Even if it is exported to India, only the 1% of people on the pyramid can afford it.

Indians have been colonized by Britain for too long, and their deep-rooted ideas only determine that Scotch whiskey is the best, and what is not Japanese whiskey?

It can be inferred from India that the situation in the entire South Asia region is almost the same. Except for some countries or believers who cannot drink alcohol due to religious reasons, South Asians all have to drink alcohol.

However, I drink extremely cheap wine, and even fake wine with industrial alcohol mixed with water. From time to time, I can see some related reports on the news.

Some fake wine dealers sold this time, but it is normal to drink dozens of people to death.

The situation in Southeast Asia is relatively complicated. Some countries have religious reasons and prohibit alcohol. Among them are Indonesia, Malaysia, and Brunei.

Some countries have poor economic conditions and weak purchasing power for ordinary citizens. There are Laos, Cambodia, Myanmar, etc., which are too many.

The only country among Southeast Asian countries that thinks that the economy is good but cannot ban alcohol is Singapore. However, Singapore has a population of only a few million and the market is too small.

Although Vietnam, Thailand, and the Philippines are not very economically good, but a large number of white Europeans and Americans have been mingling for a long time, creating a certain market space for us. In addition, the middle and upper-class people in the poor Southeast Asian countries are also potential target markets.

After all, at this stage, our Karuizawa Group's development focus and target market should still be placed in South Korea, China, Hong Kong, Macao and Taiwan, Japan's domestic markets, as well as some European and American markets.

Back then, Coca-Cola was extremely excited because of the formal establishment of diplomatic relations between China and the United States. They thought that even if every mainland Chinese only drinks a bottle of Coca-Cola a month, it would be a sales of one billion bottles per month, and a total sales of 12 billion bottles a year.
Chapter completed!