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Chapter 331 Positioning

At the regular meeting on Monday morning, all the middle and senior management of Karuizawa Group could arrive. They could not arrive, and they were still outside.

Masao Ishihara sat in the president's seat and said, "Oda, let's talk about Karuizawa Sauvignon."

Oda Ryunosuke told the information he had heard: "Old man Okada, it's wrong. After the former president of Karuizawa Sauvignon died, the new president has not been elected yet.

The Okada grandchildren agreed to sell the Karuizawa Sauce House and then quickly share the money. It was completely like a grandson who sold Yeda without feeling sorry.

As for the children of the Okada family, there was a little disagreement. The former president of Karuizawa Sauce House left suddenly and did not leave any will.

There is no detailed explanation for who inherits this family business. Although according to Japanese tradition, it is inherited by the eldest son, it can also be followed in accordance with the current Japanese laws, and the descendants all enjoy equal inheritance rights.

If each person divides it equally, it is naturally a bad eldest son, especially the grandchildren, who are most happy to see it. However, as the eldest son, Okada Kinaku certainly does not accept the equal division of the property, so he wants to make an exclusive possession."

After he finished speaking, Masao Ishihara spoke straightforwardly, but did not make the final decision. He just wanted to listen to the opinions of the people and said, "Everyone should understand. This is the case."

Everyone here knows that Karuizawa Sauce House was the ancestral property of the Ishihara family in the past. They didn’t know that the president had already intended to acquire it with full capital.

In the past, when the old man Okada was alive, he never succeeded. Now, opportunities have already emerged. After all, the overwhelming idea of ​​the Okada family was to sell Karuizawa Sauce House.

Vice President Masashi Nakagawa also said bluntly: "Purchasing Karuizawa Sauce House is a great project for our Karuizawa Group and even has a milestone.

What’s important about it is not the amount of the acquisition, but the significance of it is extraordinary. To be precise, this should be the smallest acquisition case for our Karuizawa Group so far. In addition, it is to fill a liquor gap."

Seiji Hirokawa, the Minister of Personnel, thought in his heart that the significance of a small Karuizawa Sauce House's acquisition was that it used to be the industry of the Ishihara family.

It is of great significance to the president. However, it is meaningless to him as an outsider. Even so, he dare not tell the truth.

Karuizawa Group really wants to open up a Japanese souvenir, one can acquire a larger and more famous Japanese souvenir, and the other is to directly establish a brand new Japanese souvenir.

Shiji Hirokawa understood that it was impossible for him to not express his opinion. He said without hesitation: "I fully agree with the acquisition of Karuizawa Sauce."

Seeing that he had only said this, Masashi Nakagawa asked, "It's gone?"

Shiji Hirokawa said without a smile: "It's gone, it's really gone. The Karuizawa Sauce Sauce House has a total of dozens of people.

Even if they are fired, there will be no problem at all. If they are kept, there will be no problem at all. Our work at the Human Resources Department is very easy to do."

Miyamoto Yangta responded: "Your Human Resources Headquarters is really easy to do. However, it is difficult for us to sell the headquarters. Karuizawa Shujiufang's shochu is a local brand in Nagano Prefecture.

Its market position is the low-end market. There are many Japanese-style wineries like this in Japan, and almost every city has them. This is exactly the same as the Otter Festival sake brewery at the time.

In order to establish the brand of Otter Sacrifice sake, the president and sales headquarters have spent a lot of effort. Not only that, they have also invested a lot of resources in it.

At this stage, the Otter Sake Series has conducted a joint advertising campaign with the chefs of Michelin restaurants. Our market targets are no longer limited to Japan, but have begun to target the European and American markets.

Once Karuizawa Sauce Brewery is successfully acquired, it is necessary to repackage and market the brand and even market positioning.

The next series of things are the real difficulty. This completely falls on the shoulders of our sales headquarters.

In addition, in the future, Karuizawa Shaojiufang once returned to his family as his adopted son. Should he be allocated more resources to support and tilt?"

Masao Ishihara expressed certain recognition of Miyamoto’s statement: “Karuizawa Sauce House’s Japanese souvenir brand creation and market positioning are all later. At present, the discussion is about a wholly-owned acquisition.”

Not only him, but others know that the core of Karuizawa Group is the wholly-owned winery. The representative of this is Karuizawa Whiskey Distillery.

No matter how much it loses, it has been protecting it and will not be sold or closed. In addition, there is Karuizawa Cider Factory. This one is located in Karuizawa, and the other is Iwakuni City, Yamaguchi Prefecture.

The first winery in Shaoxing, Zhejiang, China has achieved full privatization of 100%. This is also the first winery abroad to fully privatization of 100%.

The outer floor is the brewery that Karuizawa Group absolutely holds. The representatives are the Otter Sake Brewing Factory in Iwakuni City, Yamaguchi Prefecture, the Liuicing Brewing Factory in Hokkaido Nettou City, Haite Brewing Factory in Masan City, Gyeongsang South Province, and Taiwan Yuanda Foreign Trade Company, which is not a winery but an important overseas sales base of Karuizawa Group.

The outermost layer is that Karuizawa Group has not achieved absolute control but has a company in it. The representative of this is the flamme firm located in Minatoi, Tokyo, and Zotye Bank, Taiwan.

Although it is not a winery, there will be winery joining it in the future. As the outermost layer of existence, its function is to become a cash cow that makes huge profits from the Karuizawa Group.

Karuizawa Group, which no longer owns shares of South Korea's Jinlu Group, not only makes a lot of profits from it, but also continues to enjoy its sales channels.

The special floor is the whiskey distillery in Akiki-cho that has not been built yet. However, once it is built, it will naturally be included in the core layer of 100%.

Karuizawa Filling Factory, which is a major auxiliary factory, has also achieved an absolute control of 100% by Karuizawa Group.
Chapter completed!
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