In 1999, although the Asian financial crisis was coming to an end, it was not completely over yet. Masao Ishihara embarked on a journey to the Hokkaido online market.

Not to mention that foreigners know this place name, even Japanese people who are born and raised know it. His purpose this time is to negotiate the acquisition of Liuying Brewery.

Ryunosuke Oda, who was sitting on the left side of Masao Ishihara, asked casually: "President, why don't you go to first class every time you go on business, but you only go to economy class?"

Masao Ishihara said: "When a plane crash or an emergency landing, the head of the plane is facing down and hitting the ground head. The location of the first class cabin is the closest to the head of the plane. Once such an accident occurs, it is basically a complete explanation of life.

Economy class is different, it is close to the tail of the plane. This survival rate is not only far higher than the first class cabin, but also far higher than the business warehouse in the middle of the plane. After all, sometimes, the plane breaks from the middle."

Oda Ryunosuke said calmly: "It is more comfortable to sit in the first class and the service is better."

Masao Ishihara just smiled and said, "The airfare price is also more expensive! The flight time is not long, so there is no need to spend that money in vain!"

Ryunosuke Oda felt that the president was not reluctant to spend more money, but was also too concerned about travel safety. When the other party asked him to book a plane ticket every day, he still had to choose the model.

In comparison, large aircraft have a short flight time, so it is better to be new and safer. On the contrary, small aircraft have a short flight time, and are old and more unsafe.

"President, are you saving money to buy a private plane?" Oda Ryunosuke asked with a smile.

Masao Ishihara said straightforwardly: "Your idea is good. In order to enable me to realize my wish to buy a private plane as soon as possible, then you have to work harder and more attentively for me."

"President, you are trying your best to exploit our surplus value so that you can live the better life you have always dreamed of." Oda Ryunosuke said without changing his smile.

"Young man, see through it, don't say it out. Besides, I didn't plan to buy a private plane. However, you took the initiative to ask for it, and I thought it was okay. By then, I will not only be convenient for travel, but also for you to travel on business." Masao Ishihara said bluntly.

A mixed look began to appear on the smile on Oda Ryunosuke's face. Of course, he knew that if the president really bought a private plane one day, he would definitely be able to get on it.

The first person who actively advised the president to buy a private jet was himself. This means that he will become the target of private abuse by winery employees in the future.

Some people will think that it is because of their own words that the president will take more work and work more in order to buy a private plane.

Masao Ishihara asked lukewarmly: "What do you think of this negotiated acquisition project of Liudian Brewery?"

Oda Ryunosuke expressed some of his opinions and said: "Personally, I don't like this so-called characteristic craft beer. Or, girls would like this light blue beer.

As for boys, I believe they will find it strange. In addition, we Japanese generally tend to be conservative and traditional about certain things, and it is probably not easy to accept them in a short period of time.

This requires us to do a lot of advertising to train the market so that more people can accept new things.”

Masao Ishihara has also considered what he was worried about. The reason why he decided to lead the team to do this is, on the one hand, and on the other hand, he knows in advance that this beer will become popular in the future through the ability to predict the uncertainty.

Masao Ishihara said slowly: "For ordinary people, this popular drink is used to drinking big gulps.

The two major local brands in the Japanese beer market are Kirin Beer and the other is Asahi Beer. If we still take the industrial lager beer route and directly compete with Kirin Group and Asahi Beer to compete for the market head-on is not a smart way.

These two companies have a large scale, Asahi Group ranks first, Kirin ranks second. Even Suntory Group, which I need to surpass in setting goals, ranks third.

A beer suitable for women's tastes and aesthetic standards is a segment and niche in the beer market. I believe it can gain the love of those women who boast modern urban independent white-collar workers.

Frozen beer is also a kind of craft beer, which can naturally distinguish the differences from ordinary industrial lager beer, and can also highlight the unique taste of young, petty-bourgeois white-collar workers and middle-class people."

"It's still the president who has far-sighted business insight and vision." Oda Ryunosuke couldn't say that he was wrong. What else can he say when he was on the plane to the Net Market?

Could it be that it is impossible to make the plane turn around and go back? Or should the plane go to the online market and then turn around and buy the nearest ticket to fly back? It is unrealistic.

"Put me a little too high, I just want to hear your real opinion." Masao Ishihara did not make a temporary decision. This matter has been discussed repeatedly at the meetings of senior management.

The views of middle-aged and elderly people are surprisingly unanimously opposed. Among the young senior management, only sales director Yota Miyamoto.

His personal opinion is also the opinion of most men or straight men. It is not necessary to create a fancy color of beer.

Even if the beer has existed for more than a thousand years, no matter how it is done, the general color is black, yellow, and brown.

This dark tone represents the color preferences of men. The mainstream colors in the beer market also tend to these colors.

The main consumer groups of beer, whether it is industrial lager beer or craft beer, have far more consumption than women.

Even if there are red or green beers, they will be regarded as a type of fruity beer or just to cater to the female market.

"The best country with beer is also a country with beer labels, one in Germany and the other in Belgium. There must be another country, that is, the British-style Al Beer.

At least, in my mind, the beer in these three countries is considered the first echelon. As for the beer countries in the second echelon, Denmark and the United States.

The third-tier beer countries are nothing more than a number of well-known beer brands produced in the Netherlands, France, Mexico and other countries.
Chapter completed!