At three o'clock in the afternoon, Masao Ishihara called the backbones in the winery to the conference room on the third floor for a meeting. Of course, he did not allow him to sit in the president's position.

Masao Ishihara, who was formally held the meeting for the first time, faced his father's generation, without any worries or stage fear: "I will announce one thing to everyone, that is, our winery will launch a new product of cider in the near future.

The financial side not only needs to make a budget required for the cider workshop as soon as possible, but also needs to cooperate with the vice president to make a plan to borrow from the bank."

When the vice president and chief deployer heard what he said, there was no accident at all, after all, he had known it a long time ago.

As for the rest of the people, they were really a little surprised. Although they had been mentally prepared for a long time and knew that the new president would do something after taking office, they never expected that they would do this.

The Finance Department Director put forward his personal opinion and said: "President, are you a little too hasty in your project to launch a new product? Otherwise, let's discuss it carefully?"

The sales director said straightforwardly: "I don't agree with the new product of cider. Our top priority is not to launch new products, but to find ways to sell the whiskey in the stock."

Masao Ishihara was not angry about the voices that opposed him. Based on the principle of being both listened to and understood, he leaned his back on the back of the chair, crossed his hands in front of his lower abdomen, and asked calmly: "What are you good ways?"

"I suggest a discount promotion." The sales director replied seriously.

The vice president directly answered the words and said, "I object. We Karuizawa whiskey have always been on the route of high-end whiskey, and we face both consumer and audience members are also middle- and upper-class people in society.

People in the middle and upper classes of society are not sensitive to a little price change. Whether it is price increase or price drop, they will buy it, and they will always buy it.

They often decide whether to buy based on their personal preferences and tastes, not on price factors. As for the middle and lower classes of society who are sensitive to price changes, they are not our sales target.

For the former, spending more money and spending less money on enjoying fast-selling products can essentially change anything.

However, once we offer discounts, it means that the high-end brand image we have established over the years has also been discounted accordingly."

"I completely agree with the vice president's words. I also like our Karuizawa whiskey very much. The reason I fell in love with it is that the taste is in line with my personal preferences.

On the other hand, it is because I think it is fully worth the current market pricing. In addition, once a price reduction promotion occurs, it will be difficult to return to the normal price level.

In this way, it will even disrupt our existing market price system." He is also the head of finance, one of the middle and upper classes of society, put himself in the right way.

The chief distributor also disagrees with the price reduction promotion proposal proposed by the sales department head and said: "In addition to drinking whiskey, it also has collection value.

Our Karuizawa whiskey is not the main road whiskey that can only be used for beef drinks, but the first-class whiskey that needs to be carefully savored.

We take the initiative to lower prices and promote prices, which is to deny ourselves and publicly announce that our Karuizawa whiskey is not that good and is not worth the same as the current market price."

"Our inventory backlog is getting worse and worse, which is always an objective fact! Even if we don't explicitly offer discounts, we still have to carry out an activity where we secretly give back to dealers.

The secretly giving away profits and rebates to dealers is a tacit secret in our industry." Although the sales department head was opposed, he did not give up.

"This can be found. If our inventory can be greatly reduced, it will reduce the pressure on cash flow.

Even if the profits of a single bottle of whiskey are reduced, it is worth it." The Finance Department Manager thought about it from his own perspective and began to loosen up.

"I will neither agree to openly reduce prices and promote promotions, nor will I agree to secretly give in and give rebates to the seller. The vice president has already made it clear. I won't go into details here."

Masao Ishihara will not cause more damage to his own interests in the future in order to reduce some financial pressure. He expressed his personal attitude in a loud tone that is uncontroversial.

"Then we can only reduce production or stop production for a period of time. Otherwise, our backlog of inventory will not be fully digested.

If this inventory does not decrease but only increases, it will one day become the last straw that broke the camel's back." The sales director said bluntly.

The director of the brewing workshop immediately expressed his firm opposition with a clear attitude: "Although what you said can play a role in reducing inventory, have you ever thought about what our workers will do in the future?

Is it your sales class to support it? Furthermore, whether it is a reduction in production or a suspension of production, it will have a great negative impact on the future stock production of raw wine."

"The problem is that the more we produce now and cannot sell it, it will only increase inventory in vain and occupy a large amount of funds, thereby increasing the pressure on cash flow." The sales director said tit-for-tat.

"Is there any problem with the quality of the wine? No! Since that's the case, it's your sales problem, and it's not our production problem." The director of the brewing workshop told the other party and said back.

"Are you saying that our sales class people are incompetent?" The sales class leader glared and raised his voice.

"I didn't say that. If you think so, I don't deny it." The director of the brewing workshop completely stands from the perspective of production, and naturally wants to maintain the actual interests of front-line workers in production.

"Okay, you all stop me. Just talk about things and don't attack me personally. You are also old and have children.

RB's economic environment is not good, and it has encountered an Asian financial crisis, which has caused a sharp decline in sales in our winery, and it cannot be blamed entirely on the sales department.

I have long suggested to the new president to make a proposal to reduce production, but it was rejected. The new president meant that he did not want to pass the pressure on the winery itself down to the workers who needed to support his family, and it was not conducive to the future stock production of raw wine."

Even if the vice president knew that sales and production were inherently contradictory, he did not want to "disrespect for the old" situation at the first winery backbone meeting held by Masao Ishihara.
Chapter completed!