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Four hundred and ninetieth chapters high-end atmosphere on the grade(1/2)

Everyone found a shade of trees and sat on the ground, listening to Xia Rufei's deployment of work while tasting delicious lychees and cherries.

Xia Rufei said in an orderly manner: "First of all, I personally take charge of the sales of fruits. I will contact some of the previous partners. There should be no problem with selling all these fruits."

Feng Jing said: "Chairman, I just estimated that each of our lychee trees can produce about 400 to 500 kilograms, and the total output is estimated to exceed 100,000 kilograms! The output of each cherry tree is estimated to be about 200 kilograms, and the total output is at least 40,000 kilograms! Can so many fruits be sold at one time?"

This yield is really amazing. You should know that it takes at least three or four years for ordinary fruit trees to form a large-scale yield, and these fruit trees have only been planted for about a year. Although Xia Rufei bought larger seedlings at that time, the growth was far beyond that of ordinary fruit trees.

So when the cherry trees and lychee trees were raising fruits in April and May, Cao Tieshu was also shocked.

These fruit trees not only grow very fast, but also have already had a large-scale fruit after planting them the following year, which is far beyond Cao Tieshu's perception.

Cao Tieshu is an old farmer, and his estimated output is similar to what Feng Jing estimated just now.

This yield is considered high-yield even among fruit trees with four or five years of age.

Xia Ruofei smiled and said, "Don't worry! I'm afraid that the output is too small and not enough for them to share!"

The Hengfeng Group of Hong Kong Majia has already begun to diversify its operations. They have been involved in the high-end fresh fruit industry. There are many chain stores in China, Hong Kong, Macao, Taiwan, and Southeast Asia, specializing in high-quality fresh fruits.

If Ma Xiong knew that Xia Rufei’s Taoyuan Farm had such high-quality lychees and cherries, he would definitely want to pack them all, and it would be best not to give them to other families at all.

The winery has established very close cooperative relationships with many large chain supermarkets in China. Moreover, due to the popularity of Zui Baxian and the production control, basically those large supermarkets are trying to please or even curry favor with the winery.

So as long as Xia Rufei talks, those supermarkets will definitely rush to leave the best fruit sales locations to Taoyuan Company.

In addition, long-term partners including Xijiangyue Club and Lingji Catering are also very welcome to this high-end fruit.

Therefore, the output seems to be very high, and if we give these partners separately, we will even be in a short position.

However, these fruit trees are still in their growth stages, and their output should continue to rise in the next few years.

Especially the lychee trees, there is a lot of room for growth. There are many places in the south that have giant lychee trees that are hundreds or even thousands of years old. The yield of a tree can reach thousands of kilograms.

Seeing that Xia Rufei was full of confidence, Feng Jing didn't say anything else. She still knew Xia Rufei well and knew that this young chairman would basically not do things that he was unsure of.

Xia Rufei continued: "Mr. Feng, you are mainly responsible for the packaging design and production of fruits. Just like before, if you find a company to design a relatively high-end outer packaging, our Taoyuan company logo must be very eye-catching."

Feng Jing nodded and said, "Okay, no problem, leave it to me!"

Xia Ruofei thought for a while and said, "The name is Taoyuan brand premium organic lychees and Taoyuan brand premium organic cherries!"

"Although it's a bit difficult, it's not a big problem." Feng Jing said with a smile, "I will ask the designer to design it well!"

Xia Ruofei turned his attention to Cao Tieshu again and said, "Old Cao, you are responsible for the harvesting work. Once I contact the sales channel, Mr. Feng will also solve the packaging problem. We will start harvesting fruits soon."

Cao Tieshu grinned and said, "Okay boss!"

Xia Rufei said: "Now you can also make some preparations in advance, including tools, personnel, etc. The farm may not have enough staff, so you can temporarily hire some villagers to help."

"I understand! Don't worry, boss!" Cao Tieshu said.

Feng Jing added: "Old Cao, our fruits are all high-quality fruits, so you must also pay attention to it when harvesting. Never cause damage. It is best to develop a set of standards and provide simple training for workers before harvesting, and it is important to emphasize everyone."

Xia Ruofei said: "Yes, yes, this is also very important. Mr. Feng, I see you send someone to learn about the harvesting and packaging processes of those high-quality fruits online, and assist Lao Cao in formulating a set of standards."

"Okay, Chairman!" Feng Jing said.

Cao Tieshu was a rude man. When he heard that he wanted to set standards, he immediately felt a scratching his head. Fortunately, Xia Rufei immediately sent someone to help him, and he immediately turned his worries into joy.

At this time, Lin Qiao spit out a cherry pit and asked, "Brother Ruofei, then what am I doing?"

Xia Ruofei shaved Lin Qiao's nose with a smile and said, "You! You're responsible for eating it! As long as you are not afraid of getting angry, you can take enough lychees! Uh... you can take enough cherries!"

Lin Qiao pouted and said, "Brother Ruofei looks down on others..."

Feng Jing smiled and said, "Sister Lin Qiao, the chairman doesn't like you, I'm optimistic about you! You have nothing to do during the summer vacation. Why not be responsible for fruit packaging design with me? Just think of it as getting in touch with society in advance and having an internship in advance."

"Okay, okay!" Lin Qiao said happily.

The high school education is heavy and there is basically no time to get in touch with other things. After the college entrance examination, Lin Qiao's pressure dropped sharply and she felt fresh about everything.

Xia Ruofei said: "Mr. Feng, Qiaoer just finished the college entrance examination and was about to estimate the score, filling out her application form, etc...."

Lin Qiao immediately said: "I can estimate the score after the answers in the past two days. It won't take long. Filling out the application form will be next month, and it won't affect my internship with Sister Feng Jing at all!"

Feng Jing said with a smile: "Chairman, since Sister Lin Qiao is so interested, just let her go with me! I also have a free labor force!"

Lin Qiao smiled and said, "That's right, I won't charge you!"

Xia Rufei could only smile helplessly and said, "Okay! Qiaoer, you are not allowed to cause trouble for Mr. Feng! The time for this mission is very tight."

"I know! I'm nagging more than my mother!" Lin Qiao said, sticking out her tongue.

Xia Rufei glanced at Lin Qiao in dotingly, shook his head and smiled bitterly.

Everyone stood up separately, Xia Rufei put the lychees and cherries in a bag, and prepared to take them back for Hu Zi’s mother to taste them.

Then he instructed Cao Tieshu to pick more fruits so that the company's employees and workers can taste them. This is the first batch of fruits produced by the farm, and it is considered as a benefit for employees.

Cao Tiexhu immediately followed Xia Rufei's instructions and started picking fruits with tools, while Xia Rufei, Feng Jing, Lin Qiao and the other two began to walk down the mountain.

On the way, Feng Jing suddenly asked, "By the way, Chairman, how are you going to price these fruits?"

Xia Ruofei thought for a while and said, "Since we are taking the high-quality route, the price must not be too affordable and must be of high quality!"

This is also Xia Rufei's established strategy. In the future, Taoyuan Company's products, in addition to Yangxin Soup, will be high-end and boutique routes, and the prices will definitely be much higher than similar products on the market.

On the one hand, the quality of the product is there, and it is very reasonable to sell it more expensively. On the other hand, this can also give the audience a certain impression that any product produced by Taoyuan Company must be high-end products.

As long as this impression is formed, Xia Rufei's purpose will be achieved.

Lin Qiao smiled and said, "Brother Ruofei, you look like a rich and jealous person now! You don't need to put on makeup when you play a profiteer!"

"How do you talk!" Xia Ruofei pretended to be angry, "I am a wealthy fan, then you are a little wealthy fan. Who made you my sister!"

Feng Jing smiled and said, "The chairman's strategy is correct. Besides, our fruits are so high that they have to be sold at the market price. That's not that you can't get along with yourself!"

"Once Feng is a sensible person!" Xia Rufei gave a thumbs up, then thought for a moment, and said, "Let's do it! Lychees are 100 yuan per kilogram and cherries are 300 yuan per kilogram. This price is tentatively set. Mr. Feng has time to learn about this year's market conditions and make adjustments if necessary."

"Okay!" Feng Jing said calmly.

Lin Qiao next to her was already scared that the price of cherries was fine, because they were very expensive, and the wholesale price of 1,200 kilograms in the early stage of the listing was normal. The quality of cherries in Taoyuan Farm was significantly higher than that of other cherries on the market. The price of 300 yuan per kilogram is nothing.

But is it too dark to sell lychees for 101 kilograms? In the south, when lychees are high-yield, lychees are even sold for two or three yuan per kilograms. Even at the normal price, it is usually only 20 to 31 kilograms. Xia Rufei actually set a unit price of 100 yuan? Who would be stupid to buy your high-priced lychees more?

In contrast, Feng Jing was very calm because Taoyuan Company's pricing has always been like this, five to ten times higher than ordinary products on the market, and they are still in short supply. The Taoyuan vegetables and the iron maple dots in the past were like this, and Feng Jing was already used to it.

However, when it comes to the specific operation of the company, Lin Qiao is still very sensible. Although she was shocked in her heart, she did not interrupt.

Soon the group of three arrived at the foot of the mountain. Xia Rufei first drove a pickup truck to send Feng Jing back to the comprehensive office building, and then returned to the villa with Lin Qiao.

I just spent a lot of time picking in the orchard and deploying the work, and the mother of Huzi at home has already prepared all the lunch.

Seeing the two of them coming back, Hu Zi's mother hurriedly called them over to have a meal.

Xia Rufei put the bag containing the fruit on the dining table and said with a smile: "Auntie, let's try the fruits produced by our farm first!"

Huzi's mother said, "I'll have dinner soon, let's talk about it after dinner..."

Xia Ruofei smiled and said, "Auntie, this fruit must be eaten before meals! Nowadays, many banquets in big hotels provide fruit before meals."

Lin Qiao also said from the side: "Yes! Mom, just try it! I tell you... Brother Ruofei's fruit is delicious!"

Hu Zi's mother said, "You have eaten a lot in the orchard, right? Don't be unable to eat for a while!"

Lin Qiao stuck out her tongue mischievously and laughed embarrassedly.

However, after the two of them persuaded him, Hu Zi's mother took a few lychees and cherries and tasted them.

"This lychee is so sweet!" Hu Zi's mother showed a look of surprise, "Cherries are delicious too! Ruofei, I didn't expect that your farm could grow such good fruits..."

Lin Qiao said from the side: "That's right! Brother Ruofei is so domineering. He said, "It must be a fine product for Taoyuan. This lychee costs 100 yuan per kilogram! Cherries cost 300 yuan per kilogram!"

Hu Zi's mother was startled and said quickly: "It's so expensive! Then let's not waste our bad things, just sell them all!"

Xia Rufei looked at Lin Qiao with a blame, and said, "Auntie, don't listen to Lin Qiao's nonsense. How much does it cost is one thing, but these fruits are all made by their own home, so how can they be calculated based on the price? Besides, the two fruits have a combined output of more than 100,000 kilograms! It's okay to eat them casually!"

After saying that, Xia Rufei said again: "Auntie, eat more cherries. Eating too much lychees will make you feel angry!"

Under Xia Rufei's persuasion, Hu Zi's mother ate a few more cherries, then said she would not eat anything, and arranged to serve everyone a meal.

After lunch, Lin Qiao got into her room to study the large number of apple electronic products. Hu Zi's mother also went back to her room to rest, while Xia Rufei returned to her bedroom and took out her mobile phone to contact the fruit sales.

The first thing he contacted was Ma Zhiming, who was far away on Hong Kong Island.

After the phone was connected, Ma Zhiming said enthusiastically: "Hello, Xia Sheng!"

"Hello, Mr. Ma!" Xia Ruofei said with a smile.

After a few greetings from the two, Xia Rufei began to get to the point: "Mr. Ma, that's right. Our farm orchard has achieved good harvest this year, mainly two fruits, lychees and cherries, and the quality is quite high. I would like to ask if you Hengfeng Group is interested?"

"Of course there is!" Ma Zhiming said quickly, "Xia Sheng, our Hengfeng Group has all the production you have!"

Ma Zhiming had no hesitation at all about cooperating with Xia Rufei. On the one hand, he had a high trust in Taoyuan Company's products Hengfeng Group is now the largest partner of Taoyuan Vegetables. The quality of Taoyuan Vegetables has long conquered the Ma family. It can make vegetables into a company that is close to art. How bad can the fruits produced be?

On the other hand, Ma Zhiming was also out of the idea of ​​repaying kindness. Xia Rufei not only saved Ma Xiong's life, but also successfully cured his autism of his precious daughter Huanhuan. Ma Zhiming was always full of gratitude to Xia Rufei.

Xia Ruofei smiled and said, "I'm afraid it won't work. We have many partners now, so we have to leave some for others!"

Of course, Xia Rufei is considering brand strategies. Only by entering large supermarkets can Taoyuan Company be more widely spread. After all, Hengfeng Group is taking the high-end route and the audience is relatively narrow, so Xia Rufei has to leave some fruit for major supermarkets to channel.

"That's fine! In short, leave us as much as possible!" Ma Zhiming said with a smile, "Xia Sheng, we are old, and the cooperation between Taoyuan Vegetables has always been very pleasant."

"This is no problem!" Xia Rufei said with a smile, "Mr. Ma, if you have time in the past two days, I suggest you go to our farm to inspect. In addition, Huanhuan should be on summer vacation, right? Bring her together! I have promised her to take her to pick when the fruit is ripe! If she misses the picking season, she will definitely blame me for breaking her promise!"
To be continued...
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