This is a huge black truffle.

Although it has not exceeded the record set at the last auction, and it is not the more precious white truffle, such a large black truffle is rare to have a few pieces in a year.

Moreover, high-end ingredients such as truffles are very concerned about whether they are rich in Hong Kong, other sellers from all over the world, or representatives of Michelin-starred restaurants.

"The second item: a piece of black truffle! Weighing 1,910 grams, starting price of 50,000 US dollars! Each increase is no less than US$2,000." Lu Zhongguang said concisely, "You can bid below! You still have all guests holding blue and above bidding cards to bid!"

The record-breaking black truffle at the last auction weighed as high as 2.66 kilograms. In comparison, this truffle is still lighter. However, a little different from the last auction is that Taoyuan Company's truffle has been tested by the market. The buyers who bought truffles last time praised Taoyuan Company's truffles. Everyone already knows that the truffle produced by Taoyuan Company is not only large, but also has excellent quality.

Therefore, even though this black truffle is only the first to appear and its weight is not particularly outstanding, everyone's bidding enthusiasm is still very high.

After several rounds of bidding, the black truffle was finally sold for $160,000. The one who bought it was a Michelin-starred restaurant chef from Italy, and the rich men were still waiting for better items to appear later.

Next, a wide range of lots of items appeared one after another.

Liu Qian also put some effort into choosing the order of auctions. The truffles, abalone and valuable old ginseng that everyone is generally concerned about are basically not auctioned continuously. There will be auctions of Taoyuan brand Dahongpao tea leaves, top-quality Cordyceps sinensis, and iron maple bowls, etc. in the middle.

Therefore, the atmosphere of the auction has always been very lively, and it is not boring for buyers who are mainly targeting relatively cheaper iron maple dots, tea and other items. Every customer always maintains a high level of concentration.

There is a large screen on the side of the venue, which is specially used to display the auction transaction amount. All the amounts displayed on it are converted into US dollars according to the exchange rate of the day.

As the auction proceeds, the transaction amount is also updated in real time, jumping up from tens of thousands of dollars at the beginning to tens of thousands of dollars, and then the auction ends at the latter item, which can increase by millions or even millions of dollars.

Before we knew it, halfway through the auction, the transaction amount displayed on the screen had exceeded US$40 million.

For Xia Rufei, the cost of these lots is almost negligible, that is to say, the net profit of this auction has reached at least more than 30 million US dollars so far.

Of course, in Xia Rufei's mind, making money at this auction is second to the next, and his main purpose is to make Taoyuan Company famous.

As it turns out, the effect is also very good.

Whether it is the buyers, rich people, or the news media attending the auction, they may be relatively familiar with Xia Rufei, but they actually don’t know much about Taoyuan Company, a mainland company that has suddenly become popular in the past one or two years.

Especially some media in Hong Kong still have certain prejudice against the mainland. Hong Kong's financial industry has been developed for a long time, and the living standards and economic income of Hong Kong people are much better than those in the mainland.

However, with the 30 to 40 years of reform and opening up in the mainland, the mainland's economy has grown rapidly, and the living standards of mainlanders have also risen sharply. In comparison, Hong Kong Island has grown slowly in recent years. With one increase and another, Hong Kong Island is no longer the only one.

Although economic development has slowed down, many people still have a sense of superiority and even have more prejudice, just like a poor relative suddenly became rich and his family conditions were even better than him, and some people couldn't accept it.

However, even for reporters who are biased against Taoyuan Company, the mainland company, it is difficult to find a way to find a way to Taoyuan Company in this auction.

The items were sent to the stage, whether it was the old ginseng that was hundreds of years old, the Cordyceps that were obviously much thicker than ordinary Cordyceps sinensis, or the iron maple bowl with excellent quality, and the legendary Dahongpao tea leaves... These items were all impacting everyone's hearts.

There are also top truffles that have proven value on Hong Kong Island and the best abalone that Hong Kong people cherish very much, not to mention.

The rich and media reporters suddenly discovered that Taoyuan Company's product line is already very rich. If it were coupled with the popular jade ointment that did not appear at the auction today, and the magical drug Yangxin Soup with great merits, Taoyuan Company's strength should not be underestimated.

What's more, all the items are of top quality without exception. It can be said that the quality is at the top of the pyramid among similar products.

It seems that as long as the Taoyuan Company logo is printed, it will definitely have first-class quality and absolutely no ordinary product.

This is exactly the purpose of Xia Rufei. He hopes that the eight words "produced by Taoyuan must be a fine product" will be deeply rooted in people's hearts.

This is how the so-called brand effect occurs.

The items are constantly bringing visual impact to everyone. The transaction amount that is constantly jumping on the big screen and the steep upward curve seem to be witnessing the rise of a great company.

Before we knew it, the auction gradually came to an end, and some heavy goods began to appear.

A piece of 2.68 kilogram of white truffle was sold for US$1.98 million, and Hong Kong Island tycoon Guo Hongjiang ended up laughing.

A pair of top-quality abalone weighing more than 650 grams was earned by Li Yifu for US$3 million.

Li Yifu had always endured the fact that he had not bid before, and he did not dare to disobey Xia Rufei's orders. When the auction came to an end, the truffles and abalone became bigger and bigger, and even he couldn't help but be moved.

Although cultivators do not greedy for their mouths, and even cultivators with advanced cultivation do not have any problems not eating for ten days and half a month, Li Yifu still has a preference for food, and the best abalone is extremely attractive to him, so he couldn't help but participate in the bidding.

Xia Rufei just turned his head to look at Li Yifu, without showing any displeasure, which also made Li Yifu feel slightly relieved.

In fact, Li Yifu was also worried too much. Xia Rufei just told him not to bid randomly, especially not to bid at prices far exceeding the actual value, so as not to mess up the order of the auction, but he did not let him be a mascot from beginning to end.

Otherwise, it would be too strange if you came from the United States from afar but didn't even lift the sign at once.

Once Li Yifu really wanted to buy it, with his financial resources and influence, he naturally easily defeated other opponents and successfully bought this pair of abalones.

Many people present, including Xia Rufei, could easily take it out. But Li Yifu bid so decisively, and as long as someone bids, he would immediately increase the price without hesitation, and seemed very determined. The price of three million US dollars was actually higher than the market. Even though this was of high quality for all the abalones on the market, it still had an estimated value.

Li Yifu showed his determination to win, and naturally the other rich people would not fight him to the death. Otherwise, if the things were not captured, they would be hated by this super rich man of tens of billions of dollars. That would be no longer beautiful.

With today's finale, the white truffle, which weighed 2.88 kilograms without any suspense, broke the record set by Taoyuan Company last time, and the sale was completed at a price of 2.68 million US dollars, and today's auction came to an end perfectly.

The total transaction amount on the side large screen is also locked at US$1,000,80,000.

"It's over 100 million!"

"It's amazing. The transaction amount of a single auction exceeds 100 million US dollars! This is an auction of food and medicinal materials, not a work of art!"

"Taoyuan Company is really shining this time!"

"Yes! This company has a great future!"

...

When the people participating in the auction saw that the total amount of the auction successfully exceeded 100 million US dollars, they couldn't help but talk in a low voice.

Xia Rufei couldn't help but be a little surprised. He prepared these items by himself, so he knew exactly how much the overall value was.

According to his own estimate, if the auction goes well, the transaction amount should reach 8,000 to 90 million US dollars, which may fluctuate a little, but the amplitude should not be too large.

So Xia Rufei never expected that the transaction volume would exceed 100 million, but she didn't expect it to be successful.

In fact, there is no single item in the auction that has a particularly high price. However, if someone is interested in stating it, you will find that almost every item has been sold at a higher price, especially the truffle and abalone that have already formed a brand. According to the transaction price reference of the last auction, almost every auction this time is higher than the last time.

Each item was a little higher and all gathered together, which made the transaction amount exceed 100 million US dollars, which made Xia Rufei feel some surprises.

Although multiple US dollars worth hundreds of millions of dollars are nothing to Xia Rufei, the transaction volume is larger than tens of millions and the transaction volume exceeds 100 million, which are completely different concepts, especially when the unit of calculation is still US dollars, that is even more so.

The auction can be said to be very smooth, and the Black family has also made frequent moves in the truffle field, especially the competition with the Lehman family is almost fierce. Both families are running truffle businesses, and the competition in this field can be said to be close contact and bayonets are successful.

Old Black is indeed an old fox. Although he has received Xia Rufei's verbal promise to buy a batch of truffles from Taoyuan Company, it can be said that he is invincible, but he still makes frequent moves at auctions, even looking like he is determined to win.

Xia Rufei couldn't help but admire Old Black's acting skills after watching it.

The Black family and the Lehman family competed with each other on the truffle auction, which to a certain extent played a positive role in increasing the total transaction amount of the auction.

Old Black is equivalent to providing support to Xia Rufei. While selling the good products for Xia Rufei, he also won two good quality truffles. At the same time, it also cost the Lehman family a lot of extra money, which to a certain extent also hits the competitors, which can be said to be a kill of three birds with one stone.

When the total transaction amount exceeded 100 million US dollars, Feng Jing and Dong Yun, who were sitting behind Xia Rufei, hugged each other excitedly, and Pang Hao also cheered and looked at Xia Rufei sitting in the front row, feeling deeply moved.

After all the items were sold, Xia Rufei personally made a brief and enthusiastic speech, expressing his gratitude to everyone for their support and Hengfeng Group's support, and also warmly invited everyone to attend the next luncheon.

The auction lasted for more than three hours, and now everyone is already hungry, so they directly switched to the banquet hall next to them.

Xia Ruofei was naturally arranged at the No. 1 table, and other wealthy people at the table were Ma Xiong, Li Yifu, Guo Hongjiang, Zheng Jianian and other rich people.

Ma Xiong also asked Ma Zhiming to arrange several company executives to accompany Feng Jing and others to scatter at each table, while Ma Zhiming personally accompanied Feng Jing at the second table.

These senior executives of Hengfeng Group will naturally take good care of Feng Jing, Dong Yun and Pang Hao, and enthusiastically introduce their identities to the guests at their deskmates.

When they learned that Feng Jing and others were executives of Taoyuan Company, the big and big tycoons were very enthusiastic. After a meal, Feng Jing and the other two received a large stack of business cards, and their own business cards were also spread out a whole box.

At Xia Rufei's No. 1 table, the atmosphere became even more harmonious. Their deskmates were all Ma Xiong's old friends, and most of them were familiar with Xia Rufei.

The wine culture is also very prosperous in Hong Kong Island, so shortly after the banquet began, people kept coming from other tables to toast Xia Ruofei. There was a lot of admiration in their words, and many people from related industries also expressed their willingness to cooperate with Taoyuan Company.

So Xia Rufei also received a lot of business cards.

From the performance of these rich people, Xia Rufei knew that Taoyuan Company's plan to become famous this time was basically considered successful.

After the luncheon, Xia Rufei and Ma Xiong took the guests away.

Even though Xia Rufei was in such good health, he couldn't help feeling a little tired after finishing all this, and Ma Xiong was already full of fatigue.

Xia Rufei quickly asked Ma Zhiming to send Ma Xiong home to rest. Feng Jing and others, including Liu Qian, began to finish the work of the Hengfeng Auction House and handover. Xia Rufei first returned to the presidential suite on the top floor to rest.

At around four o'clock in the afternoon, Xia Rufei slept for a nap and felt that his spirit had recovered.

He called Feng Jing and learned that they had just finished their work, so he said, "Sister Jing, please take everyone to the top floor together! I'll tell you something about it!"

"Okay!" Feng Jing said, "Director Pang is still calculating the income and expenditure of this auction. Do you want it..."

"Let him stop forgetting it, come to my side first!" Xia Ruofei said.

"Okay!" Feng Jing said, "You wait a moment, and we will take the elevator up immediately!"
Chapter completed!