Chapter 216 Wang Gongchen Opens a Store (1)
In the north of the city, since the Third Department opened a new business here and arranged for the public officials who recruited the prefectures and counties to live here, they suddenly went from a small corner of the desolate capital to a crowded downtown area. The only regret is that the vegetable gardens everywhere were missing, and now they have to transport them in from outside the city.
The old resident living here was both angry and happy. What was angry was that the quiet days of the past were gone forever. What was happy was that the price of his own house increased, and his wealth increased several times without realizing it. Li Zhaoshu, the judge of the Duzhi branch who lived here for generations, even built a house on the street and rented it to merchants as a shop. The monthly expenses at home suddenly became much more abundant.
On the tenth day of April, a shop near the street was covered with red colors, not far from the residence of the craftsmen and public officials of the Sansi. From early morning, people gathered in front of the door, which seemed very lively.
Wang Gongchen stood in front of the crowd a little nervous, his hands tightly, and blue veins burst out. As soon as the beginning of summer came, his forehead had never broken sweat, his eyes were a little straight, and he looked at the crowd on the street.
Xu Ping patted his shoulder and whispered: "June, with this store, I have made money, so I can quickly recruit a few capable people. This kind of thing is only suitable for them to organize, and we shouldn't show up in public."
"I know." Wang Gongchen bit his lip with a serious expression, "But this is my first property, so how can I feel at ease if I don't look at it? Besides, the censors are not so bored that they care about this kind of thing."
"If you have to worry about them, they can't control it. They will just be gossiped about it." Xu Ping seemed much more relaxed. If he hadn't taken care of Wang Gongchen's face, he wouldn't have come today. Everything was left to Xu Chang to do.
Xu Ping originally wanted to invest in this shop by himself, give Wang Gongchen half of the shares, and slowly deduct it from the profits he earned. Unexpectedly, Wang Gongchen took out the wife's notebook he saved for him and gritted his teeth and smashed it into it. Xu Ping repeatedly dissuaded Wang Gongchen just refused to rely on it. This time he made up his mind to take a try.
The more money the family has, the more they take money seriously and easily refuse to accept other people's help. This is Wang Gongchen's current situation. Xu Ping became nervous, fearing that the store's operation would be unsatisfactory. Wang Gongchen was in a hurry and got angry, so he had to come over and stare from beginning to end.
Seeing the sun slowly climbing up in the sky, Wang Gongchen asked Xu Chang, who was standing aside: "Is the time here? There are so many people around now, so it's good to take advantage of the opportunity to open!"
Xu Chang smiled and said, "Official Wang is relieved. People will only gather more and more people and cannot escape. Today's time was something I went to ask someone. It is best to open a store and I am not impatient."
Xu Ping stood aside and said nothing. He didn't believe in any good days, but there was no need to come out to sweep the other people's interest at this time. As long as this kind of thing was not excessive, Xu Chang and the others would go.
Since the beginning of the year, Xu Ping's family has opened several shops around here, all of which Xu Chang was hosting, but Xu Ping did not intervene. It is mainly a shop selling glass products such as fish tanks, vases, and clean bottles, as well as a tailor shop and a butcher shop.
The glass shop sells some exquisitely made glass products. The raw materials are made of waste glass in the collected glass yard. The products are just staggered with Sansi's products, so the business is naturally good. The tailor shop is a bit special. In addition to making money by making clothes, Xu Ping also asked the tailor in the shop to collect the body shapes of people at this time to prepare for the future opening of the garment shop. The most troublesome thing about ready-made clothes is to have enough clothing layout databases. With this, the clothes made can be made to look good. Otherwise, the tailors with skillful hands will also wear clothes that most people don't wear. As for the butcher shops, they sell livestock such as sheep and deer raised by the Xu family in Zhongmu Manor. There is a special transfer site outside the city. The meat is slaughtered and sold here, and wholesale it to other butcher shops in the capital. This is a very important source of income for the Xu family, especially in the past two years, with very good sales.
Wang Gongchen was always unable to calm down and kept walking around and rubbing his hands. This time he threw down his wife's bank, and his status at home in the future depends on how much his income is. Xue Kui's family will definitely not be less dowry from marrying his daughter. If the family lives on dowry in the future, then Wang Gongchen will not be able to stand up at home. How can he bear this tone?
The sun climbs to the willow tree, and the whole world is full of joy.
Seeing that the auspicious time had arrived, Xu Chang said to Xu Ping and Wang Gongchen, and said loudly: "The auspicious time has arrived. I need firecrackers, unveil the plaque, and the shop is open!"
As the voices were heard, the servant invited lit up the two firecrackers hanging in front of the door. The crackling sound of firecrackers suddenly overwhelmed the other sounds, and the strong smell of gunpowder spread.
Wang Gongchen took a breath and looked nervously at the red silk covered with a plaque on the shop door, revealing the three big words "Food is the sky". This name is said. The name of the restaurants in the capital is not very particular. The name of the Zhangjiayuan Tangjia Restaurant is more vulgar than the name. The name of the wine, the fragrant spring sweet liquor, and the nectar and jade liquid are all leaning towards the gods in the sky. Wang Gongchen originally wanted to learn how to name the wine in those restaurants, and named it as a Qiongtai Pavilion. Xu Ping told him that the business of craftsmen and public officials was not recruiting literati or Taoist masters, and the names were not necessary to be mysterious. Finally, he found several husbands and craftsmen in the venue, and they gathered the name "Food is the sky".
When doing business, you have to put aside your airs and everything is in line with the customer's wishes to attract people.
As the red silk on the plaque was lifted off, the supervisor and the servant opened the door and stood in front of the door and whispered loudly: "The shop just opened today. All customers who come to the shop to eat and drink will be 20% off! After today, there is no chance. Please, guests!"
The people standing outside the door burst into laughter and rushed into the shop.
Seeing the crowd entering the shop, Wang Gongchen breathed a sigh of relief. His heart kept rising to his throat, fearing that no one would go in if the shop was opened, and that he would be deserted here, and that he would not be good-looking. This business would be in trouble.
Several nearby businessmen entered the shop and shouted loudly: "Store, what wine do you sell here?"
The wine doctor came over with a smile and said loudly: "Customer, we mainly sell the strong wine from the Xu family in Wanshengmen, and other ordinary French and water wines, which are sold as you taste."
"Then bring a stick of strong wine!"
Dr. Wine smiled and said, "We don't sell the strong wine in our store on the corner. If the best ones are all Lunbottles, they will only be sold after Xu Ping's special seal. If it is ordinary, it is just Lunti. The customer looked at the wine jar over there, and the wine was hung outside."
The main force of the liquor that Xu Ping’s family came out of the capital is still in large restaurants, and they are sold one bottle at a time and never sold in stock. The bottles are specially made by Xu Family Zaojiao, and are printed with the font size of their own store. They are divided into three grades, two liters, one liter and a half liter. The bottles are recycled by the restaurant and returned to the Xu family, and the wine customers do not pay.
The market in the capital is quite chaotic, including those bought from Xu Ping's house, those who secretly brewed their own recipes stolen from the Xu family, and those who bought the liquor directly into the water. The price of this market is low, and the cost of completely controlling is too high. The Xu family basically lets it go, and they only guarantee to supply some familiar stores. If the other stores are taken back, they will let them do whatever they want. Anyway, they are not sure about the name of the Xu family.
This shop was opened by Xu Ping and Wang Gongchen, and the wine was much more serious and was actually supplied by the Xu family. The big wine jar was transported over and there were people watching it to prevent people in the store from stealing the wine and then mixing water into it. Therefore, the big wine jar was placed in a conspicuous place in the store, and only sold as a pick-up, with clear price.
Several craftsmen looked at the wine picker beside the big wine jar, smiled and said loudly: "Then let's take a few tips!"
One pound is enough for two pounds. If it is real wine, it will be enough for these people to drink.
Dr. Jiu replied loudly and ran to the counter to make wine.
Several craftsmen sat down and saw that the tables around were already full of people, bustling with people.
Everyone knows that Xu Ping has a shareholding in this restaurant, and they all come to support it. The newly opened venues in Sansi are well treated, and they take good care of the people inside, including food, clothing, housing and transportation. The craftsmen are much better than working outside. There are still many honest people in this era. I think about Xu Ping's good, so I can't open a shop anymore, so I come here one after another today.
Seeing a servant walking through the crowd holding a sign of vegetables, the craftsman called him over and asked, "I ask you, what are the specialties in your store? We are all hard-working craftsmen. We can't afford the food of those nobles. We specially choose some cheap and affordable ones. Once we eat well, we will often come to take care of your business in the future."
The servant said, "If you say it is cheap and affordable, then don't stir-fry it. Look at it, there are ready-made meat and tofu, which are the cheapest and most affordable, and there is no need to wait. Fried tea is fresh and lively, which is not affordable."
The craftsman then noticed that there was a long row of tables near the wall in the shop, with large enamel basins placed on it. I don’t know what was stored inside, and many people lined up there to use it.
A middle-aged man in his forties stood up and said, "Sit here, I'll go and see what's there. If it's a big piece of meat, I'll take a plate to drink."
The others applauded and urged the man to go quickly.
The middle-aged man left the table, followed the crowd, and slowly approached the table next to the table. He saw a large wooden plate first, and the person who walked here took a wooden plate in his hand, and went to the table to ask the servant behind the table to pick up food in the plate.
"I didn't expect it to be so convenient. Seeing that there are a lot of meat and tofu in the basin, you might as well take a few pieces back. The wooden plates are used here, unlike the big restaurants that are full of gold and silver, and the price is not expensive."
The middle-aged man thought to himself and reached out to grab a plate.
...
Chapter completed!