Chapter 216 Cooperation with Jiayi
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Wu Cheng didn't expect that he just founded an international event for the sales of Rubik's Cube toys, which actually drove the GDP growth of Xiangjiang.
Of course, this is not a joke. You should know that in the past few days, there have been tens of thousands of overseas people coming from Southeast Asian countries.
Of course, at the beginning, some participants were unable to participate due to financial difficulties, so Wu Cheng asked the company's staff to set up a test site to test them.
As long as the designated goals are completed within the specified time, such as restoring the Rubik's Cube that disrupts the square, or restoring the side within the specified time, Tongle Toys Company can reimburse them for travel expenses and three days of accommodation expenses.
However, this humanized setting eventually turned into an audition.
People like to take advantage of others. Since some people are willing to reimburse their travel expenses, they are naturally willing to take advantage of this. Of course, except for some rich people.
For this reason, Wu Cheng had to make people increase the difficulty of the rules. Finally, after screening, there were less than a thousand contestants who could go to Xiangjiang to participate in the divisional competition. However, what Wu Cheng did not expect was that the expenditure alone still consumed Wu Cheng's more than five million Hong Kong dollars.
This is just Southeast Asia. The consumption of the two match points in Europe and the United States is not smaller than that in this area. Not to mention that those foreigners don’t like to take advantage of the benefits, they are actually all urinary.
Finally, the three divisional competition points combined, and the consumption in this area consumed a total of nearly 20 million Hong Kong dollars for Tongle Toys Company.
But in fact, there are not only so many people coming to Hong Kong to participate. Because those contestants who believe they make mistakes during the auditions do not give up and still come to Hong Kong to participate.
Wu Cheng naturally wouldn't pay attention to such a person.
Therefore, although less than a thousand people passed the auditions, there were still nearly 10,000 foreigners coming to Hong Kong to participate in the competition, and naturally there were many people accompanying him.
There are countless people who come to Xiangjiang to see such a grand event.
You can imagine that the tens of thousands of people who suddenly poured into Hong Kong were calculated as 50,000! As long as these 50,000 people, the average consumption per capita was 100 Hong Kong dollars. That was the consumption of 5 million Hong Kong dollars.
But the question is, will these people only consume HK$100?
Except for the 1,000 participants who passed the audition, the rest of those who came to Hong Kong were the first to spend on round-trip air tickets, and their food and accommodation. If other consumptions were not counted, the consumption in these two aspects would cost at least 2,000 Hong Kong dollars.
Therefore, there is already a consumption of 100 million yuan here. In addition, some rich people can come here without traveling to other places? Don’t buy some souvenirs?
Therefore, this event alone can create a consumption limit of hundreds of millions for Xiangjiang.
But in fact, it's not just that.
Moreover, after the divisional competition, there will be the district finals.
Therefore, the Hong Kong government will pay attention to this matter. It is naturally not aimless. It is natural that it will be polite to Wu Cheng, the boss behind Tongle Toys Company, which is naturally reasonable.
...
Of course, although such a competition has cost Tongle Toys Company a huge amount of money, Tongle Toys has not lost money. First of all, it is advertising revenue, and secondly, it is the live broadcast and broadcast rights sale of the entire event.
In addition to the naming rights of Tongle Toys, the sponsorship fee for other beverages designated by the event organizer is as high as 3 million. In addition, there are airlines, automobile companies, hotels, catering, clothing companies, etc. The sponsorship fees of these companies also have tens of millions of income. In addition, there are live broadcast and broadcast rights for the event.
After the event in the entire Xiangjiang sub-district, the income was as high as more than 30 million Hong Kong dollars. Apart from all consumption, there was still nearly 10 million left. This is just the Xiangjiang sub-district.
The other two sub-segments have better results than this. Because of the live broadcast rights, their competition is much more intense than that of Xiangjiang. Even the first round broadcast rights are sold very well.
Of course, the outside world does not know about these, and even the officials involved in the Hong Kong government do not know about this. Only some senior executives in the company know about it.
They were originally worried that the company would lose money after the event!
As a result, after Wu Cheng's recommendation, he made a profit by using this event, and the sales of Rubik's Cube have been further improved, and the Xiangjiang GDP has been improved. Wu Cheng also used this to establish a relationship with some officials in the Hong Kong government... It can be said that he killed several birds with one stone, which is admirable.
As the company's president, Wang Yue, has long been impressed by Wu Cheng's series of methods. In addition, Wu Cheng is generous, although Wang Yue is so busy that he is dizzy recently, he is still enjoying it.
The two sisters of the Zhao family admired their prospective brother-in-law so much that they were so proud of.
As for the live broadcast rights of the event, Wu Cheng handed over to Jiayi TV.
Originally, both Wireless and Li's wanted to fight for it, but when Wu Cheng contacted Wireless, he took the opportunity to transfer Zhou Run's contract to Tiancheng's agency, so Wireless would not miss him. As for Li's, although they wanted to, they did not act generously.
In fact, Jiayi was forced to do so. Li has been making frequent moves recently, and their lives have become a little sad. In addition, the cooperation between Wireless and Li, Jiayi is also helpless. Now, the entire Xiangjiang has turned its attention to this event, so how can they fall behind?
Therefore, they naturally could not spend a lot of money.
...
The two-day event started from No. 1 and finally opened.
In fact, such a competition does not take long. The first round is the knockout round. Participants can complete the disrupted Rubik's Cube recovery task within the specified time.
The entire event is divided into two groups, the youth group and the youth group, with the boundary of fifteen years old.
There are more than 15,000 contestants, including Xiangjiang, and the scene is so big that it is eye-opening for countless people. In fact, Xiangjiang has already passed an audition and only the top 5,000 participating in the event. Otherwise, there will be more contestants.
However, the more than 15,000 contestants stood on the Queen's Square, and their spectacular appearance still attracted countless people. What's more, there were countless onlookers next to them.
After the first round of elimination, the number of people who passed the test directly changed from more than 15,000 to more than 3,000. The second round of elimination increased the difficulty.
The first round is a third-level Rubik's Cube, and the second round is a fourth-level Rubik's Cube, which means that the number of grids has increased. At present, Tongle Toys Company has developed a fifth-level Rubik's Cube.
After the second round, the three thousand contestants directly turned into one thousand.
These thousand lucky people can already receive the consolation prize given by the organizer, just a fifth-level Rubik's Cube souvenir. Of course, the logo of the "First Rubik's Cube Competition" is printed on it.
The third round of the competition was held in the afternoon. Because there were too many participants, although the competition time was short, it still consumed a lot of time.
However, there are still many onlookers who are watching in reality, and many people are not even ready to leave. They buy a box lunch on site to solve the problem under the scorching sun.
Therefore, the vendors made another profit.
...
Wu Cheng did not bring the girls to the competition site in person, because although countless policemen maintained order at the scene, they were still very chaotic.
Originally, Zhou Hui and Lan Jieying were calling for the competition, but Wu Cheng gave them a Rubik's Cube and tried it, and immediately found that these two little friends were actually disabled.
After being laughed at by Wu Cheng and Zhong Chuhong, the two little friends became peaceful. Then they stayed at home with a depressed look on their faces and watched the live TV broadcast.
At the end of the competition, Jiayi's general manager He Zuozhi called Wu Cheng. Because of Jiayi's ratings, he directly left Wireless and Li's behind to eat dust, with the highest period of up to 60% to 70%.
In other words, during the morning competition, there were as many as six or seven out of ten people from Xiangjiang who turned on the TV to watch the live broadcast of the Rubik's Cube Competition.
You can imagine how much Jiayi's advertising revenue will increase in this area.
This is just the morning, and there is still afternoon, tomorrow's finals. A week later, there will be a three-zone-in-one district final. Of course, the live broadcast rights of the three-zone-in-one finals are still in hand.
Jiayi didn't dare to sign it directly, and Wu Cheng also wanted to wait for the price.
Now, Jiayi regrets it a little.
...
In the evening, Wu Cheng accepted He Zuozhi's invitation and attended his private banquet.
It was said to be a private banquet, but it was really very private, because only Jiayi’s artistic director Sun Yubiao and News Manager Pan Chaoyan.
The one who accompanied Wu Cheng was Zhao Yazhi. First, Zhao Yazhi was Wu Cheng's first girlfriend in front of outsiders, and second, Deng Lijun and the others were not there either.
As for Zhong Chuhong and the others, they are still too young to be on the table.
The banquet was not elsewhere, but the restaurant of the Peninsula Hotel. Jiayi's move seemed to be intentional about letting people know about his relationship with Wu Cheng.
Wu Cheng didn't say much about this. In fact, he also hoped that TVB and Li would know, because only if they knew that they had a good relationship with Jiayi would they become nervous.
Only when they are nervous can they feel urgency about the district live broadcast rights of the Rubik's Cube Competition. Now it's just a district competition. When the district finals are about to begin, can they not be anxious?
In fact, to be honest, Jiayi will suffer a lot compared to the purchase of this live broadcast right by wireless at the same price.
Because Jiayi only has one Chinese channel, but wireless is more than just wireless. Moreover, wireless audiences are not only available in Xiangjiang, but also in the casino.
He Zuozhi invited Wu Cheng to a banquet. Wu Cheng originally thought he was just thanking him, and by the way, he showed outsiders the intimate relationship between Jiayi and him Wu Cheng.
But what Wu Cheng didn't expect was that they actually came to ask him for advice. (To be continued.)
Chapter completed!