Feng Xiaochen first heard Wang Weilong say about the International Engineering Machinery Expo. The Munich International Engineering Machinery Expo is an international industrial exhibition with a long history, held every three years, aiming to showcase new achievements in the global engineering machinery field, and is also a global engineering machinery product ordering event.

The global engineering machinery market is currently divided by the United States, Europe and Japan, with dozens of large enterprises and hundreds of small and medium-sized enterprises. If users want to go to negotiate with these enterprises, the transportation costs and time costs are very considerable. Besides, ordering such equipment is often not just a matter of one discussion, but requires shopping comparisons. In this way, it is very necessary to hold a concentrated product ordering meeting. At this ordering meeting, users can compare products from different manufacturers here and finally buy their favorite equipment.

Before the era, China had never sent a delegation to attend the Munich Engineering Machinery Expo, and even this name was very unfamiliar to most Chinese engineering machinery companies. After the reform and opening up, China opened its doors and began to come into contact with these large international exhibitions, including the Munich Expo. Initially, officials from the National Machinery Import and Export Corporation went to Munich to attend the conference. They had only one purpose, that is, as buyers, purchase equipment produced by Western enterprises. Due to the limitations of economic level, the scale of this procurement is also very small, so there is no sense of existence in the expo.

Later, technicians from Chinese engineering machinery enterprises appeared in the delegation. They went to the expo to observe the products of their foreign counterparts on site and learn about the latest technological progress in order to improve their products. In 1992, Luo Ye proposed an application to exhibit his own products at the expo. After several twists and turns, he obtained the national approval, but all the funds required for the participation of the meeting were borne by Luo Ye himself.

Due to the shortage of funds, Luo Ye only arranged three technicians to participate in the exhibition. The rented booth was less than 3 square meters, and only some product pictures were exhibited, without physical display. Luo Ye’s most proud product is the 15-ton electric wheel dump truck produced by the American Hayfie Company. However, the size of this kind of car is comparable to a house, weighing dozens of tons, and the domestic transportation cost is very considerable, let alone having to travel across the ocean to Germany. With limited funding, Luo Ye was able to send a few people to show the pictures. After all, it was the first time that the five-star red flag was raised at the Munich Expo.

"You actually went to the exhibition at your own expense!"

Feng Xiaochen was a little surprised when he heard Wang Weilong talk about this for the first time. It was definitely a very amazing thing for Chinese companies to dare to go out and show their faces at international exhibitions. Feng Xiaochen was deeply shocked by the courage of Luo Ye's leader.

"We also want to try it." Wang Weilong said embarrassedly. In fact, this idea was given to the factory director, because he had visited the Munich Expo as a technical staff a few years ago, and thus had the idea of ​​letting his company participate in the exhibition. This time, Luo Ye spent more than 50,000 US dollars in foreign exchange, but the slightest harvest was not paid. This made Luo Ye's factory director lose face from his superiors. It is said that some leaders secretly said that Luo Ye's factory director was very happy. However, the factory director had no intention of complaining about Wang Weilong who came up with this idea, which made Wang Weilong feel very guilty.

Feng Xiaochen's view was different. Regarding what Wang Weilong said that implicated the factory director and criticized him, he commented: "No matter what, you are all people who created the times. Chinese engineering machinery companies participated in the Munich Expo for the first time, which will be recorded in the history of history."

"I hope history can remember us." Wang Weilong said dumbly.

"The Munich Expo is held every three years, so the next one will be held soon? How do you plan to participate in this one?" Feng Xiaochen asked Wang Weilong again.

Wang Weilong shook his head and said, "We probably won't participate."

"Why?"

"There is no foreign exchange." Wang Weilong explained, "Last time, we spent more than 50,000 US dollars in foreign exchange, but no contract was signed. People said we took the opportunity to travel around. This time, even if we wanted to go, we couldn't pass the foreign exchange level."

Wang Weilong's words were quickly verified. When the Equipment Industry Company issued an invitation to several companies that produce engineering machinery to participate in the Munich Expo, these companies expressed difficulties in the same situation. The main reason was that the foreign exchange required was difficult to solve. Attending an expo, it was necessary to rent a venue and send staff, which were all things that cost money. If you want to ship the products to the exhibition, the cost would be even greater. The leaders of these companies were not as optimistic as Feng Xiaochen. They were all people who took one step and two steps. They really lacked confidence in being able to sign orders at the expo. If you go to the exhibition, but you can't sign the orders and spend so much money, it would be difficult to explain to the superiors and subordinates.

"Xiaochen, are you sure that everyone can sign an order this time?"

Wang Genji also asked Feng Xiaochen this privately.

Feng Xiaochen said: "I am not sure. After all, there are still some gaps in our products compared to others. No one can tell whether users will buy it. However, I think it is good to be able to show off even if you can't sign an order."

"A family spent 100,000 US dollars just to show their face?" Wang Genji said with a lip silence. "Now the country is very strict with foreign exchange cards. Our equipment industry company applied for foreign exchange quota for participating in this exhibition, and approved it after more than a dozen reports. Those companies are not as good as ours, so it is even more difficult to apply for foreign exchange."

In the mid-90s, China was still in a serious foreign trade deficit, and foreign exchange was strictly controlled. Of course, the situation was much better than the era. At that time, the country had almost no mobile foreign exchange. Even if it was a equipment industry company, even if it was a dozen reports, it would not be possible to obtain foreign exchange quotas. Luoye and Linzhong companies introduced some technology and equipment funds every year, and they could also send some people to study abroad, but the foreign exchange involved was used for special funds. It was too rare and too advanced to participate in the expo, and leaders at all levels were still a little uncomfortable.

"It's really a penny that stumps the heroes." Feng Xiaochen whistled to the sky. Thinking that China has so much foreign exchange in the new century that there is no place to go, let alone such large state-owned enterprises, even ordinary people, going abroad is a casual thing. Now this kind of restraint is really atrocity.

"Or, let's stay in China honestly. If you want to get export orders, you can get them in China. Didn't we sell the equipment to Africa in the past?" Wang Genji advised kindly.

Feng Xiaochen said: "No, we have to go out. This time we may not get the order, but at least we declared our presence, allowing people to know that there is a group of companies in China that are doing engineering machinery and have achieved good results. If we don't even participate in the exhibition, who will know us? As the saying goes, if we get familiar with each other, we will appear more often, and we will leave a deep impression on our customers. If we come to the door to sell, we will get better results."

"Just spend millions of dollars just for a sense of existence, it's too expensive, right?" Wang Genji muttered, but he was already convinced by Feng Xiaochen. It does require frequent swiping in such a sense of existence. Even cadres in the agency must often go to the leaders to leave some impression on them. Otherwise, who can remember you when you are promoted?

"Or what, I'll go find the relationship and see if I can ask which department to come forward and help us solve the problem of foreign exchange quota."

After Wang Genji made an unrepentant complaint, he cheered up and started to think of a solution. He was the director of the company's cooperation department. He was originally doing the job of coordinating relationships. In addition, he also had a good family background and had some connections in various ministries and commissions, which could accomplish some difficult things that ordinary people could not do. Unfortunately, this time, he was not so happy. After a long journey, he couldn't find a unit willing to pay for it. Foreign exchange is really too sensitive. Many friends from ministries and commissions told him that if foreign exchange is not involved, just using some funds, everyone can solve it. However, if they want to use foreign exchange, the involvement will be large. Without the instructions of the central leadership, no one dares to make decisions without authorization.

Of course, Feng Xiaochen could also request the central leadership to approve the foreign exchange quota through the relationship between Meng Fanze, Dong Yunfeng and others. This matter is essentially fine and the leader may support it. However, it is really unreasonable that he just took over the Equipment Industry Company and troubled the old leader for such a trivial matter.

If it really doesn't work, just come out of yourself.

This is the last solution Feng Xiaochen thought of.

Of course, he could not have directly paid his private pocket to help various companies pay for their overseas travel. He handed this to Bao Chengming from Chenyu Information Company, and asked Bao Chengming to handle it as an information company. Bao Chengming started his business by doing business intelligence, and he was friends all over the world, so it was just right to do such a thing.

After some operation, the Chinese engineering machinery delegation was finally established. The main members were more than a dozen complete machine factories, and there were also some accessories companies. The overseas expenses of each company were completely borne by Chenyu Information Company, but at the same time, they also signed an agreement with Chenyu Information Company, that is, if a company signed an order at the expo, it would need to pay one percent of the order amount to Chenyu Information Company as the platform usage fee. Bao Chengming made an estimate himself and found that if the Chinese exhibition group could sign a US$100 million order in Munich, then he would make a fortune this time.
Chapter completed!