814. Haidilao (5/5)
Last Saturday, I was bitten by a newly raised puppy and bleeded. I didn't care. I started thinking about it yesterday and became more and more scared. Is it still useful to get the rabies vaccine now? I'm so scared! ****
Hou Wenyuan and his wife came to him to discuss the house buying. They wanted to buy a small building in the center of the town, and then open a Haidilao after renovation.
"Of course, it would be even better if we could buy a piece of land and let us build the building ourselves." Hou Wenyuan said at last.
Wang Bo shook his head, "It is impossible to sell the land. It's better to do this. I can choose a piece of land and build a building according to your requirements. How about it?"
The land in Sunset Town is his lifeblood, not a matter of money, but the land is linked to the lord's heart. Who knows what impact will be after selling the land?
He won't take risks!
Hou Wenyuan still tends to buy a piece of land. Obviously, he also has the land plot that Chinese people are used to, and he tries to convince Wang Bo: "Really, if you are willing to sell the land, we can buy it at a price higher than the market."
He had vision. After studying the construction speed and current profile of Sunset Town, he keenly noticed the business opportunities contained in the town.
Wang Bo has a keen business vision, and he saw a business opportunity from Haidilao.
Due to New Zealand's eating habits, some Haidilao brand products cannot be marketed here, such as duck intestines, goose intestines, duck blood, cow loins, sheep belly and pig belly, which cannot be placed on the dining table.
Sunset Town has a large inventory in this regard. After cleaning the cattle and sheep and internal organs slaughtered in the past were all put into the cold storage he rented in Aocheng. If it could be sold to Haidilao, it would be a considerable income.
Wang Bo knew this, so after chatting, he began to find a way to sell it.
"To be honest, I welcome Haidilao to Luoshen Town. First, it can enrich the town's food, and second, it promotes our Chinese food. But I am not optimistic about the prospects. I hope you make an investment choice with a calm mind."
This is not an exaggeration. The development of brands such as Haidilao in New Zealand is not satisfactory. Perhaps Chinese food is a good gimmick, but they sell it too expensive in New Zealand.
Wang Bo has been in New Zealand for a long time and knows more and more about the local price level. New Zealanders do not often eat out. Even if they eat in restaurants, they are mostly fast food restaurants. The per capita spending around 20 dollars per meal is enough.
Like Europe and the United States, fast food restaurants are everywhere in New Zealand, such as McDonald's, Subway, Burger King, etc., and buying a burger or sandwich and adding a cup of Coke doesn't cost more than $10.
Another point is that New Zealanders like to eat buffets because they have a lot of food and rich ingredients. Local buffets are also cheap, and only ten yuan per person at noon.
When the buffet is more expensive in the evening and weekends, it costs about twenty yuan per person, but you can eat seafood meals such as lobster and crab.
However, the Chinese food chain brand represented by Haidilao is priced very high. New Zealand has professional catering media. Wang Bo sometimes checks out and finds that Haidilao's per capita consumption in New Zealand is 80 to 100 NZ dollars.
To put it in a conscience, they are unwilling to let New Zealanders accept that it costs so much to eat a "foreign" hot pot. In comparison, Haidilao charges about the same domestic fees, with an average of about 100 per person.
However, in China, dietary consumption is the main part of a family's daily expenses, and high-end hot pot with an average of 100 per person is acceptable. New Zealand families are different, and their diet meets basic needs. They spend a lot of money on travel and shopping.
There are high-consumption restaurants in New Zealand, such as the restaurant in Spree in Sunset Town, where a person earns more than 200 NZD per person.
At the restaurant in Spres, customers can eat special beef and mutton that are delicious and nutritious that are not available in other places.
Spend a hundred dollars to eat at other restaurants. Vegetables are organic, meat is imported from high quality, not to mention seafood, all of which are treasures.
It’s not possible in Haidilao. The ingredients that Haidilao eats come from the local market. New Zealanders are not stupid. Why are they willing to spend so much money to eat these ordinary dishes?
After hearing Wang Bo's words, Hou Wenyuan said: "I understand, but you should know that our Haidilao aims to put service first. New Zealanders care about service quality, and our service quality is the best."
Wang Bo nodded and said, "Yes, you are right, but you should also know that there are many tourists in Sunset Town, especially Asian tourists. I don't think they will be very interested in your hotpot restaurant."
Speaking of this, he felt that he was a little too meddling in other people's business. He was willing to invest, so he was optimistic about the business environment of Sunset Town and was using himself to talk too much?
So he quickly made up for it: "I may be a little pessimistic. This is because our town has no Chinese food to invest in, so I hope to build a brand as an example, so I can't help but think a little bit too much."
Hou Wenyuan is very good. He smiled gently and said, "I understand, thank you very much for your suggestions. Indeed, there is a bottleneck in the expansion of our brand in New Zealand."
Haidilao's domestic service is well-known, but it is not possible in New Zealand.
They have some value-added services in China, such as polishing leather shoes and doing manicures for guests waiting at the door, providing free snacks, and after seating, the waiter will provide meticulous services, such as providing customers with plastic bags, glasses and cloth to protect their mobile phones, and finally a face-shaking dance for guests to entertain.
However, New Zealand has a department that specializes in restaurant hygiene. They are very arduous in their work and do things according to the law. If they find that there are unhygienic food in the restaurant, they will definitely investigate and punish them.
The service of shoe shining and manicure is combined with the catering industry, which is unhygienic in New Zealand. This value-added business has been cancelled, which is why customers think Haidilao is not worthy of its reputation.
After discussing for so long, Hou Wenyuan looked at Wang Bo and said, "I wonder if Mayor Wang has any tricks? I hope to open a highly acclaimed hot pot restaurant in Luoshen Town. And I found that there is no hot pot restaurant in the town yet. I think we have a chance to start a shot, right?"
Wang Bo looked at him and said, "If you want to make a sign, then I suggest you lower the price..."
Hou Wenyuan shook his head: "Sorry, we can't do this. We are a franchise store. Some aspects must comply with the requirements of the headquarters. We cannot make decisions on price regulation."
Wang Bo said: "Then, you have to choose other ingredients and choose ingredients that can support this price, such as the meat in our Sunset Town."
Hou Wenyuan knew the reputation of Sunset Ranch, and the couple nodded and said, "We will try to use meat produced by Sunset Ranch, and there is also this reason for choosing here."
Wang Bo said: "Not only meat, but also duck intestines and beef tripe and other ingredients can be placed on the dining table."
Hou Wenyuan shook his head and said, "This may not work."
Wang Bo interrupted him: "It is definitely not possible elsewhere, but in Sunset Town, I have the final say!"
(To be continued.)
Chapter completed!