Chapter 822 Heroes and Talents
Dangdangdang...
The melodious bells rang out from a towering Western bell tower, followed by a series of gorgeous fireworks that exploded in the air.
Fire trees and silver flowers never sleep in the sky, and the fairy tale manor is like a shining pearl in this place surrounded by mountains and rivers.
The music paused, and the singers on the stage turned and stepped down. The men and women hugged each other and stopped one after another, looking up at the colorful flowers blooming in the night sky. No matter who was happy or sad in the crowd below, it could not stop its beautiful blooming.
"The time is up, all the guests should be here. I'm going to go on stage." Tong Yunan lay in Lin Zixian's ear and explained, then smiled and let go.
Just as a gust of fragrance was sent away, another gust of body fragrance came. Lin Zixian noticed a tender horn gently pinching his palm. He smiled slightly, and knew who it was without guessing. He smelled the fragrance and recognized the beauty. He pulled Ning Lan to her side and laughed in her ear: "It's too noisy here, let's find a place to be intimate."
This guy bullied others to hear the sound of fireworks, and dared to say such stingy words in public. Ning Lan slapped in his ear and said angrily and amused: "Today is Sister Yu Nan's day, we can't miss it."
Lin Zixian laughed and said, "Then should I sleep with you or Yu Nan tonight?" Ning Lan looked around and secretly reached out and pinched his waist hard.
Zhou Hua, who was standing beside him, looked squinting and couldn't help but smile bitterly, and found that this guy had really enjoyed enough blessings from all the people. He couldn't help but sigh that he was really old and it was so good to be young.
After the fireworks that bloomed forever finally stopped, Tong Yunan, who was standing on the side of the stage and communicating with the staff, slowly walked towards the stage. The moment she took the stage, a spotlight hit her body and moved with her graceful figure.
The golden peony on the cheongsam on the black background shines brightly in the spotlight, with a moderate figure, and two snow-white **s swaying under the cheongsam slit, and a smiling face that made many men in the audience unable to help swallowing. Many people even sighed that the cabbage was urged by the pig.
Tong Yunan, who moved to the front of the stage, shining brightly, stood in front of the microphone rack, bowed slightly to everyone first, which immediately attracted a burst of warm applause from the audience.
After a long period of experience, Tong Yunan is no longer stage frightened and is calm and elegant in the spotlight, just like the atmospheric golden peony on her clothes. Lin Zixian, who was applauding, looked at him with a smile. This woman has really grown up and slowly moved towards independence. Maybe one day she can leave with confidence...
After Tong Yunan touched the microphone with one hand, the applause stopped immediately, and she started to say with a red lips: "Ladies and gentlemen, media friends from all over the world, fairy tale manor, starting today, the fairy tale manor will officially open!"
The applause rang again. Tong Yunan opened his arms slightly and made a welcome gesture to everyone. After suppressing the applause, he smiled again: "As the name suggests, fairy tale manor is a place to create dreamy fairy tales, and what we are going to create is a fairy tale world in the global clothing industry. Before that, the fairy tale manor had signed a contract with 300 top clothing designers in various countries around the world. In other words, any customer who comes to the fairy tale manor can make an appointment with any of your favorite top clothing designers in the world at any time through the fairy tale manor, and personally tailor a beautiful dream dress for you that satisfy you."
"Fairy Tale Manor not only serves customers from all over the world, but also invests huge sums of money to build a new generation of designers in the clothing industry. No matter which country you come from or what color you have, as long as you are a fashion designer with dreams, no matter whether you are famous or unknown, you can come to the fairy Tale Manor. As long as you have talent and if you are willing to work hard and sweat, this place will definitely provide you with a step to reach the peak of glory of global fashion designers..."
Lin Zixian was a little confused and couldn't help but turn around and whispered to Ning Lan: "Ninglan, aren't you selling clothes? I see this trend, why do you seem to be training designers?"
Ning Lan smiled and explained in a low voice: "This is a development strategy formulated by Chairman Qiao..."
It turned out that before Qiao Yun went to the United States and before something happened, Xiaodao took Tong Yunan to find Qiao Yun and asked for help. After Qiao Yun agreed, he handed over the matter to Ning Lan for handling. After Ning Lan and Tong Yunan discussed, they reported the result to Qiao Yun for the final ruling.
Unexpectedly, after seeing the report, Qiao Yun directly summoned Ninglan after a night of careful consideration and denied the business route set by Liu Tiantian and the group of people. She said that the original plan seemed ambitious and had too much constraints when implemented. It was not a long-term solution to maintain a high-end brand entirely by relying on the celebrity effect.
Qiao Yun’s replies to Ning Lan is, which celebrity can last forever? When they are outdated, maintaining a brand to constantly change stars to attract attention is no different from spending money in the bottomless pit. It is not a long-term business, but a stupid thing. Any truly competitive company rarely invites celebrities to advertise. Only companies that are not big or small have no confidence in themselves like to do this. Moreover, such companies will fall quickly and the lifespan of the company is not satisfactory.
The core competitiveness of a company lies in its products and services, not in terms of stars, so whether it is the person who formulates or implements this plan, it means that he does not have absolute confidence in his company itself, and it is too petty in terms of perspective.
Qiao Yun means, don’t do sensational things, first understand what the fairy tale manor does. Since it sells clothes, the brand you have achieved should be to let celebrities flock to you to buy your clothes, rather than sending money to celebrities asking others to help you advertise, which completely reverses the primary and secondary.
The first positioning of the fairy tale manor is a world's highest-end clothing brand. It's not enough to have this positioning alone. You also have to figure out why you can ask the rich people around the world to pay for your expensive clothes. Of course, it's because your clothes are good. However, why do you think your clothes are the best?
Ning Lan was asked a little bit unable to answer the question on the spot. Qiao Yun's own answer was that if your company has the world's top fashion designers and includes the world's top fashion designers, then I think no one would doubt the clothes you made.
Immediately afterwards, Qiao Yun gave a new strategic direction for fairy tale manors, and fairy tale manors could not become ordinary assembly line clothing manufacturers.
I turned to sign contracts with the top fashion designers in the world in terms of buying out, but a high commission commission-based way to hire them. Once my customers need to order you and need you to design clothes for them, you must come and serve my customers immediately.
After capturing all the world's famous fashion designers, we must use this whirlwind to make the fairy tale manor a holy place in the minds of fashion designers around the world.
To let all designers understand that I have global customers and the world's top fashion designers. If you want to become the world's top fashion designer, you must come to the fairy tale manor to gilt.
When fashion designers from all over the world arrive one after another, Fairy Tale Manor must establish a series of customer-oriented assessment and selection mechanisms to eliminate and select the best designers. Of course, whether it is excellent or not depends on whether the fairy Tale Manor gives you the opportunity to stand out. As long as talented designers are willing to sign a "selling contract" with the fairy Tale Manor, they can only be the crown of glory of the world's top fashion designers.
In short, we must finally let everyone in the world understand that designers who can stand out after being tested by global customers in fairy tale manors are truly world-class fashion design masters, otherwise they will be just a false reputation.
Then the fairy tale manor will become the highest palace for global fashion designers, and will make all designers yearn for it. The ultimate goal of the fairy tale manor is the fairy tale manor that global customers and fashion designers dream together.
At the same time, we should gradually set up agent outlets around the world to provide global customers with call-to-name door-to-door service. Any globally renowned fashion designer you want to serve you, so that customers will not be lost due to the time of travel.
The initial goal is to set up fifty agents around the world. Considering that China is currently the largest and fastest-growing luxury goods market in the world, 25 of which will be left in some key cities in China, and the remaining 25 places will be placed in 25 key cities around the world.
In other words, some people only need to hold the designer picture album provided by the agent at home and give it a slight point of view, and you can enjoy the door-to-door service of famous global clothing designers, tailor the clothes you like, you only need to pay for money, and someone can help you with everything else. Don’t worry about anything, so that you can enjoy truly global aristocratic services.
Of course, these are all strategic aspects formulated by Qiao Yun. As for the specific tactical operations, people below need to study them.
After listening to Ning Lan's low explanation, Lin Zixian was speechless. Although he didn't understand business and didn't know how effective it would be, it sounded like Meng Zidan's team and Liu Tiantian's team seemed a bit too pediatric compared to the strategies formulated by Qiao Yun. At least when he heard it, he felt far less clear, grand and powerful than Qiao Yun's strategic steps. Moreover, it was the feeling that everything was controlled in his own hands. He didn't need to think about Labradhi and the Pope to advertise.
Lin Zixian couldn't help but smile bitterly. Qiao Yun, a woman, seemed to be awesome as soon as she took action. She seemed to be a global strategic vision, giving people a sense of talent and strategy. If this continues, she will be under pressure to see the strong woman again.
Tong Yunan on the stage also finished speaking. Although the content of the speech was not as public as Ning Lan explained and was kept secret, it had already allowed many people below who were preparing to compete for agents to see the wealth and applauded warmly. (To be continued. If you like this work, you are welcome to Piaotian Literature Registered Members to recommend this work. Your support is my greatest motivation.)
Chapter completed!