"Why?"

Shu Yu asked this, while Lu Fanghe held the report in his hand and looked silently, without saying a word for a long time, not knowing how to answer Shu Yu's question.

This is an emergency meeting at DreamWorks on Tuesday. In the conference room, there were many people sitting next to the oval long table. Shu Yu at the top was, Du An on her left, Lu Fanghe on her right, and the rest were all personnel at the level of deputy managers and above in various departments. Including the three of them, there were a total of fifteen people.

The main content of this meeting was to discuss the success model of "Fengyue Pretty Beauty" and its replicability, and now they are discussing the first topic: Why is "Fengyue Pretty Beauty" so successful.

Why?

Lu Fanghe also wanted to know why, why "The Pretty Beauty" beat "Kung Fu"'s weekly box office of 390 million in the past weekend with a total of 340 million in the weekly box office, winning the weekly box office rankings last week!

In terms of cost and appeal, these two movies are not of the same level as the same level. "Feng Yue" is like a small man, while "Kung Fu" is a big guy, but now, this big guy has been let go by the small guy.

Even though "Kung Fu" only took three days to screen, even if the box office of "Kung Fu" failed to reach their expected 400 million box office on the first three days of "Kung Fu" and the first week of "Feng Yue Pretty" was the first week of mass screening in the country, and after a week of hunger marketing, it was still on the rise, but the defeat of "Kung Fu" in the first week still angered the star fans across the country - this is Zhou Xingchi, this is the super blockbuster they have been waiting for for three years after "Shaolin Football". How could they be defeated by a boring film of a man and a woman falling in love!

Countless star fans on the Internet gathered spontaneously and expressed their desire to recommend friends around you to watch "Kung Fu" in the cinema. Some of them who have watched it first in the premiere week and made an appointment to go to the second and third games this week, vowing to drive "Fengyue Pretty Beauty" off the position of champion.

And on Monday this week, the single-day box office comparison of "Kung Fu" of 75.1 million and "Feng Yue Pretty" of 27.7 million also shows that "Feng Yue Pretty" will no longer be the champion this week, and it has already handed over the championship position to "Kung Fu" in advance.

But that doesn't matter.

It is enough for DreamWorks to turn "Kung Fu" over and "Feng Yue Pretty" to dreamworks. They have got the bargaining chips they want to continue to hype the popularity of the film. The gimmick of "Kung Fu" is enough to turn those who have not yet entered the theater to watch "Feng Yue Pretty" into the theater to watch the movie. This week, a single-day box office drop of 11% compared to last Monday, can also show the weight of this gimmick.

According to analyst analysis, according to this trend, "Fengyue Pretty" is likely to receive more than 200 million again this week. By the end of this week, the domestic box office of "Fengyue Pretty" is expected to reach more than 600 million, and how much does "Fengyue Pretty" cost?

7.5 million, Lu Fanghe remembers this number very carefully.

This former deputy manager of Xiaoma Film and Television distribution department was transferred to DreamWorks after Xiaoma Film and Television reached an agreement with DreamWorks and helped the company form its own distribution team. In this company, he watched the project "Fengyue" be built little by little from scratch until today, so he remembers the money invested by "Fengyue Pretty Beauty" in this project.

It’s just seven million, five million, five million, and two million in promotional expenses, not a penny.

To be honest, the production cost of 5.5 million can be watched, but the promotion and distribution cost of 2 million is really pitiful in Lu Fanghe's opinion. This little money can't be made into a bubble. But relying on the production cost that can be watched and the poorly small promotion and distribution cost, "The Pretty Beauty" has reached a situation that he had never imagined before: as of the full range, the total domestic box office will be expected to be less than 700 million. Even if the foreign box office is not successful, according to the general rules of domestic movies abroad, 500 million overseas box offices are always required. The most conservative estimate is that the global box office will be up 1.2 billion.

With this project alone and box office alone, DreamWorks can earn 460 million yuan in net income. This does not count the sales revenue of videotapes and VCDs in the family market, as well as subsequent movie soundtrack sales, etc. These are all subsequent income.

It was only then that Lu Fanghe understood why Qi Sheng had taken this step. He cooperated with a company like DreamWorks that had just been established and invested all his money in a movie and was financially jeopardized. Xiaoma Film and Television did almost nothing from beginning to end, but just let their deputy manager of the distribution department move and change his workplace, which created at least 46 million yuan in net profit for the company. This deal was too cost-effective and far-sighted.

Lu Fanghe didn't understand whether Qi Sheng was really interested or good at gambling. He didn't want to guess. Now he just wanted to know why?

Why is a film with a total cost of 7.5 million yuan about to generate a net profit of more than 460 million yuan? How did this crazy movie viewing craze start?

“Good publicity?”

Someone mentioned this.

"This is just one aspect," Lu Fanghe pursed his lips tightly and shook his head. "Although we took the limelight away from the limelight a week before the national release, the promotion of "Peacock" has been steady and steady, with a long time span, a wide coverage, and a greater publicity force. In terms of real popularization, it is wider than us. The national box office opened also shows this - it is actually stronger than us in publicity. However, it only lasted for two weeks before withdrawing from the market, which shows that publicity is not the only factor."

The reason is not that simple.

"The Hunger Marketing is well planned, and the premiere is well done, of course," Lu Fanghe pointed on the table with a pen in his hand, continuing: "The most important thing is that the film is well shot, catering to the tastes of the audience and filming the popular video. I believe that this is the fundamental reason why our film has come to this day, and it is also the real reason why we and "Peacock" drive in the opposite direction."

OK, he calmly flattered Director Du and Mr. Shu, with profound skills.

Everyone was not willing to fall behind and applauded in agreement.

Slap

Duane accepted everyone's applause with a smile, feeling a little awkward: In fact, in a strict sense, he is only an employment relationship with DreamWorks. When the dividends for "Fengyue Pretty" are distributed, he will have no relationship with these people anymore, and there is no need to flatter him. However, he also understands that although he has nothing to do with DreamWorks in legal terms, from a realistic perspective, he and Shu Yu are tied together, almost in one and two sides, so the media used "money-grabbing couples" to describe them. Even he himself felt that he would become one of the directors of DreamWorks in the future, and his next movie would definitely be produced and distributed by DreamWorks, so it would be impossible to say that he is the boss of these people.

But his mind immediately turned to another aspect.

According to the contract he and Shu Yu signed, "The Pretty Beauty" has to be distributed after deducting taxes, film development funds, theaters and theaters after deducting commissions, 10% of the distributable income from "The Pretty" is for Xiaoma Film and Television, and the other 90% will be shared equally with DreamWorks. Shu Yu really has nothing to say to him, she will pay her money and make everyone share it.

Based on a rough estimate of 460 million global distributable income, he will get 27 million yuan, and if some personal taxes are deducted, it will be more than 100 million yuan.

In the blink of an eye, he is about to become a billionaire? Mobile phone users should visit http://m.piaotian.net
Chapter completed!