Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 360: Crazy Reverse Rise

January 16th to 22nd is a relatively dull week for the box office of Chinese theaters. Some films deliberately missed the image of Golden Week blockbusters and chose to be released at this time, just to make a time difference. Some of these films were released last weekend and entered the second week. For example, "Crouching Tiger" starring Wu Zhenyu, Zeng Zhiwei, Miao Qiaowei and others, and some chose to be released on this weekend, which caught up with the three days of this week's weekend, such as "Currency Killing the Cat" starring Hu Jun and Liu Jialing. The gap between the film and TV circles is also fully reflected in the box office.

"Crouching Tiger" is led by Wu Zhenyu and Eric Tsang. These are two actors with a somewhat awkward position in the film industry. From the perspective of actors alone, they cannot reach the first line up and are faintly higher than the second line down, or they can be called the 1.5 line.

The other actors in the film include Miao Qiaowei, Guo Xianni, Zhang Zhilin, etc., who are all first-line actors in TVB and even the Hong Kong TV industry, and Wang Jin serves as the producer. However, the box office performance is really poor. Last week, the painting received a box office of 8.32 million yuan in three days, and this week's box office of 7.69 million yuan. The box office decline trend is obvious. Looking at some media comments and online feedback, the movie's evaluation is not high.

It can be seen that the other side may want to gradually transform these TV stars into movie stars by using the old to lead newcomers, but the large screen and small screen are indeed different. This time the group cross-border was not successful.

Of course, the failure of "Crouching Tiger" is also related to many factors such as the screenwriter, director, and the overall decline of Xiangjiang movies. However, the TV actors cannot adapt to the performance model of the film industry, and the lack of appeal to attract audiences to the theater to watch is also one of the important reasons. The old faces in the film industry are those who can call the wind and rain in the box office market, such as Cheng Long and Du Ann.

In this week, with the release of many new movies, the share of movies that have been released for several weeks has been gradually snatched. "Baby Plan" has a domestic box office of 113 million this week, giving up the original second-place weekly box office position and falling to third place. The new domestic box office runner-up position is a new film released last weekend, "Midsummer Light Years", with a weekly box office of 146 million.

This film directed by the new Taiwanese director Chen Zhengdao is a youth love feature film, which has a very fresh feeling. Although the overall style still cannot escape the literary style of Taiwanese films, the director tried his best to remove some obscure things and replace them with other things. Duane felt that he could call it "feelings".

Each of us has youth. "Midsummer Light Years" guides us back to our youth, just like the warm breeze of early spring blowing across our faces on the road to school in memory, making people remember the past in the tense city life and stealing half a day of leisure. Perhaps this is also an important factor in "Midsummer Light Years" being able to break through and create box office success.

Duane even feels that in the next few years, things like "youth" and "feelings" will become a new growth point in the box office of the movie, and many types of films will probably emerge.

This week, the throne of the domestic weekly ticket seller championship was won by "Liberation Day" with a box office of 247 million yuan.

However, the results of their investigations from two days of open and secret investigations were very disappointing. Within the scope of their investigation, there were no ticket exchanges, no empty spaces, and no gift screenings. The box office sales of "Liberation Day" were formal, and the number of viewers was normal. There was no action of secretly operating the box office to boost the box office for the time being.

This domestic box office score of 7.51 million yuan in a single day seems to be so shocked by the audience.

In "Liberation Day", two investors in Duane, except for Duane, also had complicated expressions when they saw this number.

Although Du An couldn't see how complicated the expression Han Sanping, who had just left, would see this number, he saw what kind of expression Shu Yu was.

He sat on this side of the desk. Shu Yu, opposite, was holding the hot documents remaining, staring at them, and his expression tried to keep his calm as always, but his eyes were filled with meaning: surprise, joy, doubt, thinking...

Her eyebrows also trembled slightly.

For Shu Yu, this expression that seemed almost facial paralysis to others was already "rich expression" for her.

Du Ann didn't stay in Hangzhou for long and came back after finishing his work. After all, he had to keep an eye on the next week, so he came to DreamWorks this morning on the weekend and sat opposite Shu Yu.

"It's nothing to be surprised. Most people still look at the box office of a movie with old eyes, so they are surprised. In fact, there are signs of it long ago."

Duane said at the time, "Now it has entered the Internet era. Because the Internet is free, many people think that these things on the Internet are just beautiful, and think that the data on the Internet is just a symbolic meaning and does not have practical significance. But in fact, the Internet is inseparable from people's lives. Many things can be seen from some data on the Internet, such as my blog's attention."

"From the time point after the decline, my blog has increased by more than 3 million fans. What these growing fans have reflected to a certain extent is that they are new attention to the current box office growth of "Liberation Day" and are active and are in the mood to the real world. They are likely to go to the cinema to watch "Liberation Day". Support me, which can be regarded as a continuation of their online carnival. Compared to these people, the more than 10 million fans before are nothing. Those people have either watched it or are busy recently and don't pay attention to this aspect at all, and will not be converted into new box office."

"Of course, it is impossible for all of these more than three million new fans to buy tickets to the theater, but the proportion of active ones is still very large, so this situation is caused. In addition, the attention on the blog is only the realization of a large environment. In reality, there must be more people who have been affected by these recent things to buy tickets, which together leads to the current result."

It was also because he saw these signs that Du An refused Han Sanping's request so resolutely, not wanting to make himself covered in fishy weather. If that weren't the case...

He didn't know if he would agree to Han Sanping doing that.

"But the new fans on my blog have slowed down significantly, and overall it has almost stagnated. This shows that the new box office power in the market will not increase significantly again. In addition to the consumption on Saturday, I estimate that this single-day box office will not be maintained, and it will soon fall and return to normal levels. So we cannot expect to reap the results we want by sitting down. The plan we should do must be carried out..."

These were all what Duane said at the time, and the domestic single-day box office on "Liberation Day" also verified his words.

4.74 million, this is the domestic box office of "Liberation Day". Finally, it has not gone crazy like Saturday. Although it is still very high, it has returned to people's psychological expectations.

After these twists and turns, "Liberation Day" earned more than 240 million yuan in this week, and overseas box office seemed to verify the remarks of "box office overdraft" in the domestic market. It no longer crushed the domestic box office like in the previous few weeks. It only earned 229 million yuan this week, but it was not as high as the domestic box office. According to analysts' analysis, some of the reasons for the impact of overseas local movies, especially the North American market, which has the largest overseas ticket store, has released a new masterpiece by a master American film, which has caused "Liberation Day" to be hit by local movies the most.

Movies from other countries are indeed being exhibited. Although they are not as good as Chinese movies, the momentum is quite fast.

So this week, the total global box office of "Liberation Day" this week was 469 million, plus the previous 2.9 billion, it has 3.436 billion, which is only 284 million from "Hero", and it has nine days left.

From impossible to possible, from possible to impossible, and from impossible to possible, "Liberation Day" has been screened all the time, and the gap now makes more and more people believe that it will pass "Hero" and become the new box office number one. (To be continued.) 8
Chapter completed!
Prev Index    Favorite Next