Since ancient times, Nanyang City has been one of the four major furnaces in China. Every summer, the highest temperature can always rise to more than 40 degrees, which never disappoints. It is mid-to-late June, and summer has not yet begun in time. However, the sky of Nanyang City has been hung with scorching suns, and the bright sunshine makes the entire Nanyang City transparent and bright. At one or two o'clock in the afternoon, when I squat on the ground, I look like the road is steamed.

The heat came and the swayed. The girls walking on the street were wearing skirts and hot pants, revealing their long white legs, which made the passers-by even more thirsty. They wanted to buy a cup of iced watermelon juice to quench their thirst. The young men had short-sleeved shorts, and some were haunted and shirtless, revealing big gold chains to sway across the street. If there was a tattoo on his arm and a green dragon playing with his beads behind him, he would be even more proud.

Duane walked on the road, wearing big sunglasses, short-sleeved upper body, and five-quarter trousers on the lower body.

He stopped, wiped the sweat from his head, and looked around.

This is Dongsheng South Road, at one or two o'clock in the afternoon, and it's like this again. My mind is sleeping in the shade to escape the heat. Apart from him, there are not many people on the street, and there are only scattered vehicles coming and going, and they disappear in the blink of an eye.

Finally he met a passerby. He leaned forward and said to the man, "Hey, brother, do you know what's going on?"

Du An pointed to the front right in his hand and saw that in that direction there was a three-meter-high billboard on the roadside. At this moment, a photo of Su Yun was published, and the explanatory text on the side was like "This person is a dangerous person who travels through time in the future", which was the advertisement they and Guanchi Film and Television jointly made.

The pedestrian who was caught by him had a big beard and fat waist, and his face was covered with sweat. At this moment, he was a little impatient when he was pulled by this. He glanced at the billboard and said, "It's just an advertisement."

Duane asked again: "What's the advertisement for that?"

The beard said impatiently: "How could I know?" and then shook his hand away and walked forward.

Du An looked at the bearded man's departure back, took out a notebook from his pocket to write a note. After finishing the note, he stuffed the notebook into his pocket, and stared at the passers-by again and began to ask questions like this just now.

He grabbed a white-collar woman with a parasol and asked such a question. The answer he got was "It's an advertisement, but I don't know what's an advertisement." He grabbed an old man who passed by quickly and asked such a question. The answer he got was "Advertisement? I don't know." He grabbed a young office worker and asked such a question. The answer he got was "Are you full and have nothing to do? Find a place to cool down on such a hot day"...

Finally, when Du An couldn't stand it, he sat down at the snack bar next to him and ordered a bottle of cold beer. When he ordered a stack of dried beer and slowly cooled down, he took out the notebook he had made, picked up a piece of beer and put it in his mouth and chewed it slowly. He read the notebook while chewing the beer. From time to time, he picked up the cup that had filled the beer and took a sip, enjoying the refreshing and comfortable feeling of cold beer. Not far behind him was the vertical air conditioner, and the cool breeze floated slowly.

There is air conditioning on the outside and cold beer on the inside. This kind of coolness that is both inside and outside in hot weather is so comfortable, but Duane looked at the small notebook in his hand and felt very distressed.

In his small book record, he asked fifteen passers-by about the sign, fourteen of whom determined that the sign was an advertisement. Among the fourteen people, only three clearly told him that this was an advertisement for the movie "Terminator". The other eleven people didn't know what product it was. Among them, six guessed it was an advertisement for the movie.

Corresponding to the uncertainty of passers-by about the billboard, twelve of the fifteen interviewers expressed their interest in this advertisement.

This is the data Duane investigated today.

"Are you doing sales?"

Suddenly a voice rang forward. Duan looked up and found a middle-aged man with a big and round waist standing in front of him, carrying two bottles of wine in his hand.

"I am the owner of this store. It's hot and you are the only customer here. You're so idle. If you don't mind, I'll sit down? Please give me some wine."

Duane looked at the enthusiastic boss and nodded in agreement with a smile.

"Hey!"

The boss sat down, and shoveled the chopsticks and shoveled them again, and the lids of the two beer bottles opened together. He filled Duan's cup, took another cup, filled it up, and shouted to the back hall, "Sanwa, come a whole piece of pig ears!"

Then there was a rumor from the back hall, "Okay!".

The boss raised his cup and wanted to toast. Du An had no choice but to have a drink with him. The boss cleaned it and let out a sigh of relief. He filled his cup again. Finally, he stared at the sunglasses on Du An's face and asked, "When you enter the house, why are you still not getting discouraged?"

"There are some problems with the eyes and are afraid of light,"

Du An made excuses and immediately changed the topic, "Boss, Nishikawa?"

"Odd!"

...

While eating and drinking with this boring boss, Duan was careless, thinking about the survey data just now: There is really something wrong with it.

Starting a few days ago, the market report feedback from Guanchi Film and Television reflected that the response of "Terminator"'s alternative advertising was generalized, which was not very helpful to the brand "Terminator" and its input-output was disproportionate. It is recommended to cancel this alternative advertising form.

Duane thought that his advertising method was too weird and could not be accepted, so he simply did a market research by himself to see if people liked this advertising method. The post-production of "Terminator" has been completed and has been submitted for review. He should be able to pass these two days and is waiting for the national release now. He has a rare time now.

However, judging from his investigation in the past two days, it is not that this advertisement is strange. His advertisement is still accepted by most people, and the effect is very good. The reason why this advertising effect has not been converted into the expected economy he wants and has not helped the brand of "Terminator" is that it is too alternative and does not mention "Terminator". In addition to those who know Su Yun, they can follow the clues and know that this is "Terminator" advertisement, only those die-hard fans who have followed his blog will know that this is "Terminator" advertisement. Others don't know at all, and they will be confused. Even if they see relevant information about "Terminator" promotion in traditional media, they will not associate this information with the signboard.

It needs to be related, but not too large...

Du An suddenly felt a lit up when he heard this, and he seemed to have some understanding. (To be continued.) Mobile phone users, please visit http://m.piaotian.net
Chapter completed!