"You did it on purpose, right?"

After the press conference, Murphy had just returned to the office floor of AA upstairs, and followed Cara Fais, who came up with him, and asked, "Have you planned it long ago?"

Murphy walked towards Bill Roses's office without answering.

Carla Fes looked at him from the side and said very surely, "You planned it on purpose!"

It is obvious that Stanton Studio obtained relevant film licenses from the Boston Global Daily a few years ago, and in the process of the film Diego Ross hitting the Oscar, he cleverly used the conflict between the Catholic Church and Hollywood. If he had no plan, a fool would not believe it.

"My plan is to use this new film to provoke the sensitive nerves of the Catholic Church."

Carla Fais is not an outsider either. Murphy simply said directly, "Let them continue to attack me, this will be beneficial to the award-winning of "Dark City". Unexpectedly, the plan is not as fast as the change. A shooting in front of the Chinese Grand Theater in Hollywood happened, which can be regarded as a counterattack against the Catholic Church."

"It's not just that simple, right?"

All of them are old friends, and Cara Fes can guess some of Murphy's thoughts. "I heard that the current rotating chairman of the college, Howard Koch, is very dissatisfied with the Catholics' want to interfere in Hollywood. He has joined forces with a large number of influential old men from the college, and is surrounded by major Hollywood companies behind them to fight back against the Catholics in the media. You want to shoot such a film now. Those old guys, even most companies in Hollywood, may raise their hands to express their approval and welcome."

"Who knows?" Murphy shrugged, "I'm just taking advantage of the current situation."

He pushed open the door of Bill Roses's office and walked in directly.

Karafes then followed in and saw Murphy greeting Bill Roses and sitting on the sofa, she couldn't help but sigh. Perhaps Murphy is not the best director in Hollywood, but the director who is the best at creating and exploiting the situation.

In this regard, if he ranks second among all Hollywood directors, no one would be ranked first.

Sitting on the sofa next to Murphy, the three of them discussed some things about the movie.

“The investment in movies won’t be very high.”

But most of the time, Murphy is saying, "About $40 million is enough."

Kara Fis asked, “What about the investment ratio?”

"Leave it all to Twentieth Century Fox." Murphy was not going to let Stanton Studio invest, "You know, I'm staring at Sony Columbia Pictures."

"Yes." Kara Fis nodded, "The investment of 40 million US dollars is not much. At most, you can pass the company's routine review in another month."

"What about the goal?" asked Bill Roses. "Will the next awards season?"

"Yes!" Murphy said solemnly, "The main goal of this film is to win the prize, and all plans must be carried out around this goal."

Cara Fais thought for a moment, "This is no problem. If the film can win important Oscars, revenue will not be a problem, and the company will definitely have no objection."

Although the influence of Oscars is declining, the Oscar effect is still very obvious to the growth of a film's market revenue.

"By the way, Murphy," Kara Fis asked again, "When will you finish this video as soon as possible?"

Murphy had already planned, saying, "It won't be past May next year."

"Can we speed up a little?" Kara Fis reminded, "we can go to the Cannes Film Festival in April."

For Hollywood films that specialize in award-winning, award-winning often starts in the first half of the year. Some movies have even created a reputation for the award-winning season at the end of the year since the St. Dennis Film Festival screening at the beginning of the year.

"No, we won't go to the Cannes Film Festival!" Murphy made a more thoughtful suggestion, "Let's go to Italy! Go to Venice!"

How can the Catholic Church be worthy of all the criticisms of him if he doesn't go to Italy if he goes to Italy?

"Venice Film Festival?" Cara Fais smiled immediately, "Good idea! Let's go to Venice! Go to the Catholic hometown! The Catholic Church is not encouraging the media and some organizations to target us, so we put the premiere of this movie in front of the Vatican's eyes! Let them take a good look at who lacks social responsibility!"

Bill Roses looked at Murphy and then Kara Fiss, these two were lawless working partners.

However, this is indeed a good idea and can also win the favorable view within Hollywood.

Now when talking about Catholic accusations and interference, most people in Hollywood sneer at it. Some typical liberals have even begun to criticize Catholicism in the media.

Murphy looked at the time, "I'm going to attend a theater discussion. Kara, remember to remind Fox to sign up for the Venice Film Festival. Bill, "Dark City" public relations work, you can keep an eye on it for the time being.

After saying goodbye to Cara Fais and Bill Roses, Murphy went to the Four Seasons Hotel in Beverly Hills to attend a reception of the North American Cinema Alliance. The North American Cinema Alliance is preparing to increase the ticket price of movie tickets again and seek the opinions and opinions of Hollywood directors and other practitioners on this.

With the depreciation of the US dollar and the increase in movie ticket prices, Murphy knew very well that this so-called consultation was just a routine job. The reason why he came here was mainly because major theaters in North America gave him enough support for his films in the past, and attending was also a basic politeness.

In fact, the trend of rising movie tickets in North America is already very obvious.

Although the film industry is facing more and more competition from other entertainment, the box office in North America in this summer has increased compared to last year. However, for industry insiders like Murphy, they also understand that the increase in the box office market in North America is not caused by the increase in the number of moviegoers, but is more due to the increase in the price of movie tickets.

For consumers who like entertainment activities, it is now a golden period, with super blockbusters sweeping in, and a series of screen blockbusters are overwhelming, stimulating the audio-visual enjoyment of audiences all over the world. As the commercial value of the entertainment industry becomes increasingly prominent, more and more high-quality TV series are also coming out, and the TV entertainment industry is booming more than ever before.

Of course there are many live entertainment options to choose from, such as sports competitions, concerts and various other comprehensive media performances.

In this increasingly fierce climate of competition, according to common sense, film publishers will be more cautious and strive to maintain balance of income and expenditure, and even appropriately reduce profits and make more profits to consumers in order to consolidate their market position.

But the fact is exactly the opposite. What Murphy saw was that the ticket prices of movies were quietly rising slowly.

At the meeting, Murphy received a spontaneous survey result from the National Association of Cinema Owners. This year, the average price of single movie tickets in North America exceeded US$8, which has reached an all-time high.

This is a jumping 26 cents, up nearly four percent from the average ticket price of the previous year, and last year's ticket price itself is already an all-time high.

However, North American audiences are not very repulsive of this slight increase.

Audiences always pursue audio-visual enjoyment. Although home theater products are developing rapidly, the visual experience of cinemas is always bigger and better than that of their own homes. In particular, special picture effects such as ima cinema and 3D technology are becoming more and more popular with audiences. These technical means can help increase the immersive entertainment experience and are still moving forward.

The price of IMA tickets is 3 to 4 US dollars more than ordinary movies. The audience's pursuit of better audio-visual stimulation can easily increase the value of the movie. For example, when "Dark City" was released, a large number of IMA movie tickets were sold out by movie fans, instantly increasing the average ticket price of the entire summer season, setting a record of 8.83 US dollars.

Film companies and theater companies are both profit-driven, and the present is the future, but they also know that they must further reduce risks in the fierce market, so they must become smarter and have more choices.

Today's film companies are increasingly paying attention to movies and action blockbusters suitable for the whole family to watch, especially pg-13 movies, which will have a combination of the two instead of simply making everything into 3D. Because they know that for the subject matter they want to watch, the audience wants to have a better theater experience and are willing to pay more for it.

In this digital era, audiences are becoming more and more keen and picky about high-quality picture and sound effects, and quality comes at the cost of cost. Large chain cinemas have spent a lot of money to upgrade sound systems, add digital projectors, and distribute these expenses to every audience.

This is a typical slight increase that consumers generally don't mind, because they see or hear the direct benefits of cinema upgrades, and if viewers can hear clear and shocking surround sound instead of intermittent crappy sound, they won't mind paying for the difference in the year 50 cents 10,800 times a year.

Customers' experience of service has a great impact on their overall impression. Good service can make the audience feel that their viewing experience is very high-end and can be freed from the chaotic and trivial daily life.

Because it exceeds general inflation, the growth of movie ticket prices seems a bit obvious, but ultimately, watching movies is still one of the most affordable forms of family entertainment, both in the United States and in most countries and regions in the world.
Chapter completed!