Chapter 717 The magician committed the crime again
The shooting incident before the Hollywood Chinese Grand Theater has profoundly changed the film screening industry in North America. All the new films released this weekend, even for all age groups like "Despicable Me 2", audiences should not wear any strange costumes, let alone wear helmets or masks. For example, Gru's frozen gun toys in the surroundings of the movie, they cannot be brought into the venue.
All factors that may involve danger must be isolated outside the theater.
As for "The City of Darkness", which is still screened in the theater, security checks are even more stringent, and any outfit that is reminiscent of a magician is not allowed to enter the venue.
Affected by the shooting in front of the Hollywood Chinese Grand Theater, the North American box office of "Dark City" continues to decline.
One weekday before this weekend, the single-day box office of "Dark City" had dropped below one million dollars, and it was the first time it had appeared in North America for twelve weeks.
The negative impact naturally continued to this weekend. With the bonus of the weekend effect, the box office revenue of "Dark City" rose on Friday, earning more than $220,000, but compared with the previous Friday, the decline was as high as 65%. On Saturday, "Dark City" continued to grow slowly, earning nearly $30,000 in a single day; it fell normally on Sunday, closing at $20,000.
In the three days of the weekend, "Dark City" earned $7.22 million in North America, a plunge of 63% compared to last weekend, which also created the largest single-week box office drop since its release in North America.
However, "Dark City" is currently ranked fifth in the North American box office rankings, and the North American box office has finally crossed the threshold of 700 million US dollars, reaching a cumulative amount of 73.68 million US dollars.
But compared to the box office record of more than 760,000 US dollars created by Avatar, there is still a huge gap.
Judging from the current situation, dragged down by the shooting of the Hollywood Chinese Grand Theater, "Dark City"'s North American box office has almost become an impossible task.
These sudden unexpected situations are not something that Murphy or any film company can control. The film industry has always been affected by the social environment.
Fortunately, the negative impact of the shooting in the Hollywood Chinese Theatre was the largest in North America, and it was much worse overseas. Except for some European countries and regions, "Dark City" has not suffered too obvious drag in most overseas markets, and the market trend is still steady.
The screening market of "Dark City" outside North America has increased to more than 120 countries and regions. After the first weekend in July, it once again won $2.18 million from many overseas markets. Together with the $7.22 million harvested in North America on the same weekend, the global box office has reached $2.19.37 million.
This global box office figure finally declared that "Dark City" surpassed the 2.186.77 million US dollars of "Titanic", and just like the North American box office rankings, it also became the second place in the global box office rankings.
Similarly, "Dark City" is still quite far from "Avatar", which ranked first in the global box office list. With the North American market being severely hit, it is also very difficult to surpass "Avatar" at the global box office.
Murphy and Twentieth Century Fox can only hope for a long-term screening, and the box office trend of "Dark City" can go very steadily, otherwise there would be no chance to surpass "Avatar".
In fact, there is one thing that Murphy knows very well that if "Dark City" was filmed using 3D technology and there are 35% screen screen screening versions in North America, and overseas regions, especially some countries, fully promote the 3D version, perhaps "Dark City" may eventually surpass "Avatar".
But there is another possibility, because the picture style and action design of the film are extremely unsuitable for 3D. Once 3D technology and a large-scale 3D version are adopted, the reputation of "Dark City" may collapse, and it is impossible to draw a magical box office trend.
Even if this is only possible, Murphy still didn't do it. On the one hand, he now has no need to make his reputation and reduce the so-called style in order to raise the ticket price. Compared with the extra box office, the reputation and appeal represented by the brand Murphy Stanton is more important, and it is more difficult to establish. He has spent more than ten years on this!
On the other hand, it is secondary, but it also has a certain impact, because Murphy was once a victim of this kind of film that was not suitable for using 3D technology, but in order to increase the fare, it became a victim of 3D videos.
I believe that in that era, those who watched "Batman vs. Superman" and "Spy 5" like him would empathize with it.
"Batman vs. Superman" doesn't talk about the content, but the black picture can be described as a mess after 3D.
If this is still tolerant, when it comes to watching "Spy Shadows 5", 3d brings more than just destruction, and it makes 3d movies stink among veteran movie fans.
I remember that when he was in college, he was still crazy about black movies. A classmate of a senior level recommended an agent movie because the classmate always played games and thought it was particularly awesome and definitely close to the real agent feeling. This movie was "Borne's Identity", and the domestic translation was called "Spy Shadows".
Murphy watched the "Spy Shadows" series for the first time. At that time, he was shocked by the shaking scenes and the sound of the screen cracking and the sound of the bones breaking. It is no exaggeration to say that the scene was so comfortable and not dizzy at all. Instead, a movie called "Floating City Mystery" that was also hand-held, was so shaking that he wanted to vomit from the bottom of his heart.
It’s not only mood, but also a physical reaction. I have to admire some directors’ shooting skills, such as shaking their huge pussy, but it won’t make you dizzy, and you won’t be convinced.
So, when he first entered Hollywood, Murphy also considered the "Spy Shadows" series, but he started too late. The copyright of the novel "Borne's Identity" has long been bought, and it was a Hollywood giant company, so he had to give up.
The first three movies in this series are absolutely classic, and the representative works of handheld photography commercial films, but unfortunately the next few movies...
Especially the fifth part, it is simply speechless.
When the film was released, the classmate had already gone abroad to study. The two had only occasionally contacted each other. One day, Murphy suddenly received words from each other and said a bunch of emotional experiences with foreign girls that he didn't care about. He just dealt with a few casual words.
Later, he was about to hang up the phone, but the other party suddenly said that he had watched "Spy Shadows 5".
Murphy warned at the time, saying, don't fucking spoilers. That classmate said that this movie is really back, the camera is so shaking that it is absolutely the style of the first trilogy of "Spy Shadows". The one I was waving when watching the movie was so good that I wanted to vomit, all of which were large close-ups.
Murphy asked him, do you want to vomit when you are watching 3D?
That classmate said how could this film have 3d? It's funny! Without the 3d version, I feel a little bit vomiting when I watch it in 2d. It's so cool.
Murphy praised it directly, and was very envious. After all, it would take a month to go on the domestic market. I just hope that the film company will not make the 3D version.
That classmate said, how could it be made into 3D? This 3D version will kill people...
Then, "Spy Shadows 5" was released. Murphy was about to buy a ticket and went to watch it as soon as possible. Suddenly I found out that I was really in 3D. I searched all the cities where the school was located, but there was no 2D version in the theater. Then I checked the other city on the Internet, but there was still no 2D, all 3D versions!
He really doesn't know what the film company thought. Yes, the 3D ticket price is high, so you can get more money by dividing the account. After all, Universal Pictures made a 3D version of "Fast and Furious 7" back then, but have you considered the shooting style of "Spy Shadows"? Did you watch it yourself when you converted the 3D copy?
The film crew's approach is simply an insult to the director and the audience. You have reason to say that you are in a full-standard version, and the poster says, but does the cinema have 2D screening schedule?
So, I looked tired, wanted to vomit, fell asleep, vomited, was very nauseous, dizzy, and wanted to sleep... Can the style rhythm of "Spy Shadows" make the audience fall asleep?
Murphy believes that it is not because of the plot, but because of the strange combination of shaking the camera 3D version, the camera will be shaken for 2 hours and will not be dizzy when playing the game. The elite warriors can't stand it either.
There is a situation that is going on both before and now, and the development speed of 3D in East Asia is far higher than that of North America!
The number of 3D screens in Asia accounts for more than 70% of the total screens and has been rising year by year. North America accounts for about 35% of the screens. It has now reached a bottleneck stage and is on a downward trend year by year.
I believe many people know how such a high proportion of Asian 3D screens came from. I thought that when I was in my last year of college, Murphy would be particularly moved to find a screen that screen for 2D films in the theater. The film crew said that the audience would not be watched by 3D, so please don’t treat the audience as a fool. Is it okay? There are also people who say 3D is for the purpose of preventing piracy. He wanted to ask if the person who said this believed it?
The 3D technology once ruined all his expectations for the "Spy Shadows" series.
Therefore, in videos that are not suitable for using 3D technology, Murphy will not touch 3D.
He will not let the inferior 3D version ruin the golden sign that he has worked hard to create for decades.
"Dark City" saw a sharp decline in the box office in North America. After the shooting of the Chinese Grand Theater in Hollywood, this can be said to be within everyone's expectations, but there are always some situations in this world that people have expected.
On Monday afternoon, Murphy watched the latest statistics on North America and overseas of "Dark City" sent by Twentieth Century Fox. He was just about to go around the garden and received a call from Bill Roses.
Chapter completed!