Since the development of the "viral marketing" plan last year, Murphy has known that "Dark City" still needs to create explosive points in personal publicity. Henry Cavill, Margot Robbie and James Franco are the absolute protagonists of the film and are also the most suitable targets for creating topics.

Henry Cavill has average acting skills. Except for Chris Dane, he has basically no other works. He is also introverted and lacks topics. Margot Robbie is not an American and has a relatively average influence in North America...

Therefore, the final goal was to James Franco.

Of course, James Franko is Murphy's best friend, and he will not be so crazy that he can promote it in a way that can cause death.

Although it is destined to be shocked by Heath Ledger's death, James Franko is still very likely to tap news.

As soon as we arrived in mid-April, an article about James Franco on the Internet was forwarded everywhere, and within a few days they were reprinted by many paper media.

"Assessing quirky James Franko, the number one talented person in Hollywood!"

The title of this article was formulated by Murphy himself. Originally, his idea was to be the first person in charge, but he still made changes in consideration of the publicity effect.

"He can be called the embodiment of James Dean, the lover of the serious political activist Milk, a strong climber, a man... He is James Franko, a famous Hollywood movie star. But in addition to being an actor, he also has multiple identities and is a magical weirdo."

"James Franko's talents in all aspects make him the focus while putting himself at the center of the storm, but he seems to be careless: 'If I can do many things at the same time and do them well, why should people question all this?' Murphy Stanton once said that celebrities are just his usual mask for the Hollywood world of flowers, and hidden under this mask is the heart of a literary youth who always pursues his hobbies."

This article comes from the CAA public relations department, and comes from the work of several experts in public relations promotion.

They listed the versatile side of James Franco that is not well known.

"Actor James Franco!"

"James Franco's most well-known identity may be an actor. From the legendary affectionate prince to the wandering drug addiction who escapes his family; from trying to escape his fate, struggling at the bottom of his life to the indomitable mountaineer... He wanders between commercial blockbusters and independent art films, skillfully mastering roles of various types and images."

"His outstanding performance in the documentary "James Dean" has won him a Golden Globe Award. Many magazines at that time called him "Contemporary James Dean," and even exaggeratedly said: We finally know where Dean's soul went, and he attached himself to James Franco."

"As a standard method, James Franko is willing to experience life for the role. Even the supporting role is a serious person, and he has been said to overtrain himself for the inconspicuous role. He once entered the stripper gay for the ** character "takes danger"; he went to the chaotic neighborhood of the vagabond to experience life for the vagabond, but was ruthlessly expelled by the real vagabond... Although some of them have become bad movies that he himself does not want to mention."

"Even if this character is not really my hobby, since this is my job, I have to do it well and make it worth it! This is James Franco's philosophy. My friend Seth Logan once said with great distress that James is too serious about the job he doesn't like."

In order to prevent the momentum of transitional publicity and arouse disgust among those who see the article, this article does not specifically mention the content related to Murphy and Murphy's videos.

If James Franco is noticed, he will naturally care about his works, and these are enough.

"Director James Franco!"

"When it comes to directors, it should be said that Franko wants to do more than an actor. He feels it is full of freedom and creativity. His first self-written and directed film was 2005's "Ool's.gold", but as a director, he really started to attract attention, and it was 2007's "Tough Times", a film about how two equally intelligent brothers embarked on completely different paths of life, premiered at the Tribeca Film Festival and started to notice his directorial career."

"In fact, Franco has always had the dream of a director. Who doesn't want to be a director? He has a lot of unique understanding of movie roles, and he may indeed need a bigger stage than an actor to show himself. His master's degree at New York University is majoring in film, and thanks to this course, he has also filmed many short films."

"The movies Franco made, from short films to full-length films, from documentaries, feature films to biopics, are all small productions. Because he feels that the biggest advantage of being a director is that he can shoot movies that he is really interested in, without worrying about funding and marketing of commercial market issues. Small films are the way he can afford and can truly convey his inner thoughts and thinking, which is equivalent to building a stage for his own thoughts and soul. In his own words, he hopes that these movies can inspire people artistically without considering more other issues."

"Student James Franko: Recharge in criticism!"

"As a student, Franco is undoubtedly extremely excellent, because in addition to hosting the Oscar, there is another decision that he regrets deeply, that is, to drop out of UCLA. At that time, the entertainment industry seemed like a beautiful dream, which made him desperate, but soon, he felt that this did not make him feel complete."

"So in 2006, tired of being a simple actor and trying to make a breakthrough, he decided to resume his studies. At that time, many voices accused him of just doing a show, and he took a 62-credit class that required three times as much as possible in one semester to shut up those people. He completed the original three-year course in more than two years and spoke as a representative of outstanding students at the graduation ceremony."

"Franco seems to have been addicted to studying. He has obtained a master's degree from New York University, Columbia University and Brooklyn University. Now he is studying for a digital media major at the Rhode Island School of Art and continues to work for his PhD in English at Yale University. He is also about to start taking a PhD program in Creative Writing at the University of Houston. You know that he stands out from 400 candidates, and this course only cruelly admits 20 students!"

Although the article is a bit exaggerated, it is based on facts. For example, the promotional method of using actors as the highlights, if there is too much water added to it, it will definitely cause a reverse effect once it is criticized.

"Professor James Franko: The podium is as important as the stage!"

"Maybe many people will see many Franco fans affectionately calling him professor. This title is not a nickname, but a real title: At the beginning of last year, when he was about to start classes as a professor at New York University, everyone was surprised by the news. New York University seemed very happy with his decision. On the one hand, he was very happy that Franco could return to NYU, and on the other hand, they believed that an outstanding graduate like Franco would be able to impart his knowledge to the younger generation of students."

"This third-grade course on director started last fall. Professor Franco said he would let each student direct a poem-themed movie. Although his schedule was extremely tight, he still tried every means to take the time to teach. Even if he couldn't come to the scene, he would use tools such as skype to supervise the students' progress at any time. The students were very satisfied with the courses and abilities taught by the star!"

"Painter James Franco!"

"In fact, it's no secret that Franco can draw, and painting has always been one of his biggest interests. When he was in high school, he fell in love with painting. He said that painting was his outlet to vent his stress. When performing, you need to cooperate with others, but when painting, you can completely immerse yourself in your own world. In 2006, his paintings were first publicly held at the Glu Gallery in Los Angeles, and in 2011, his first solo art exhibition was held in Berlin. In the same year, he also held an art exhibition called 'thedangerous bookfourboys' in New York, and his works received unanimous praise from many professionals in the painting world!"

"Photographer James Franko: Ticket Master!"

"Photography is not just a fun game for Franco. The aforementioned Franco art exhibition included photos taken by him. This year, a group of blockbusters in Elle magazine were shot by him using the top 8mm film machine produced by Canon in 1972, autozo814. Unlike the 'heavy taste route' of his novels or movies, his photography works are unexpectedly fresh and natural. I don't know if he was influenced by any photographer friend."

This article is full of praise for James Franko, who believes that he is an outstanding and versatile person in Hollywood. However, in the eyes of Murphy, Robert Downey Jr., Jonah Hill, Seth Rogan and other friends, James Franko was too distracted from his energy. To be precise, he was a little unemployed, otherwise his acting career would not be the way he is now.
Chapter completed!