Sometimes, people's motivation is always driven by interests. Among the director contracts signed by Murphy and Twentieth Century Fox, there are the top income dividends in Hollywood today. The dividends are not only box office, but also all aspects of the film's income that can bring. Therefore, he is so active in the concept of big movies.

In the earliest project plan provided to 20th Century Fox, Murphy proposed a plan to promote the offline industry of film to a wider range.

In this way, theater releases and box office numbers will become one of the means of promotion of movies and are also the best advertising for marketing and promotion of various industries under the concept of big movies.

In fact, it is not just Murphy and Twentieth Century Fox. Today's Hollywood big-produced commercial films often have the ability to recover the cost, and the real profit basically comes from outside the screen.

As we all know, a big-selling commercial film with good market effects in the North American market can generally authorize the production of derivative products to about 100 or even more companies.

If it is a classic series of movies or movies adapted from best-selling publications, its derivative products will be more variety and number. Take the past 2011 as an example. The 37 most popular movie characters in the North American market, including Mickey Mouse, Winnie the Pooh, and Katie Cat, have generated $15.3 billion in retail revenue in the United States and Canada alone, and the average revenue generated by each movie character is as high as $413 million.

The system development of post-movie products has both its urgency and its strategic nature. It has a lot of room for in-depth development of economic resources. Whoever seizes its advantages can gain super benefits in the post-movie product market.

The box office revenue of theaters is only an integral part of the "big film industry", and even a small proportion. The film industry should be a field with a long and wide industrial chain, and can undergo in-depth and repeated development. Just like the tourism industry, it is no longer a "ticket economy" that relies on the number of people to make tickets, but a "industrial economy" that taps the potential of food, accommodation, transportation, travel, shopping, and entertainment.

As some commentators say, added value is the most "valued" value. For example, as a pastime, "good-looking" is very important. Practical books reflect functionality, and "useful" is the primary priority. However, the most ideal state is that novels should be "useful" on the premise of being good-looking, and practical books should be "good-looking" on the basis of being useful.

The same is true for the film industry. Later movie products are equally "value" and even more "valued" as movie products.

For example, when Murphy once lived on the land opposite Taiping, there was a widely circulated saying in this regard: Wanglaoji did not sell herbal tea, but "removal of fire"; Naobaijin did not sell supplements, but "gifts"; Starbucks did not sell coffee, but leisure; McKinsey did not sell data, but authority and professionalism; Rolex did not sell watches, but luxury feeling and confidence; Ferrari did not sell sports cars, but an almost crazy driving pleasure and nobility: Therefore, the reason why consumers consume is not for the goods or services themselves, but for the satisfaction of some needs or *.

In May 2012, another summer season in North America kicked off. Marvel Studios' super masterpiece "Avengers", which has been planned for many years, was the first to drop a high-explosive bomb in the North American film market. It hit a box office record of nearly $210 million in the first weekend, trampling all the previous box office records in North America.

The box office record of the first day of the release was opened, with the fastest breaking 100 million yuan record, the fastest breaking 150 million US dollars record, the fastest breaking 200 million US dollars record, the highest released cinema record, the highest box office record in the first week...

"Avengers" also became the first film in North America's history to break the $200 million box office mark on its first weekend!

The power of superheroes fighting monsters together made all Hollywood film companies extremely jealous, and comics have ushered in their most glorious period.

"I guess both D and Warner Brothers are going to cry."

In the rest area of ​​the warehouse set, Cara Fais picked up the coffee and took a sip, and said to Murphy opposite, "The superhero movie has an extremely beautiful beginning, but is now easily crushed by Marvel Studios. Their decision-making level should be thrown into the Pacific Ocean to feed the fish."

Murphy put down his hand on the chair and said, "It is said that "Avengers" not only had a big box office hit, but also had a very strong reputation."

"Um."

Gal Gadot, who was sitting on Murphy's left hand, nodded, "Avengers can be said to be the best-rated superhero movie since the new millennium."

Carla Fiss put down the coffee cup, "Jos Weden brought together a group of characters who are not very good, especially Thor."

"You went to see it?" Murphy asked.

"I went there the day before yesterday." Kara Fis shrugged, "I think the video has done its best."

She slowly knocked on the armrest of the chair and said, "The superhero combination is very powerful, and the Men's Universe should be very promising."

"Only one!" Murphy reminded specifically, "Don't be like Marvel, who is reluctant to kill any hero in order to create family happiness, and don't make the villain a weakling. Twentieth Century Fox is not Disney."

Disney is good at family fun. Almost every villain in Marvel's film is a strange existence with a far superior lip service.

Such videos may be very marketable, but after watching them too much, they are indeed a little tired of it.

However, Disney's positioning of Marvel superhero movies is teenage popcorn, which is essentially not a video for adults to watch.

"Didn't Warner Brothers contact you again?" Carafes suddenly asked Murphy.

"Yes." Murphy picked up the coffee and took a sip, and said slowly, "but I refused. I don't have time to shoot D's superhero videos."

His plan has already started, and it is impossible to stop because of Warner Bros. and D superhero movies.

"Murphy has refused more, and Warner Bros. has no longer had hope." Gal Gadot shook his head and sighed. "They are preparing for the independent film of Wonder Woman, and it is said that they have begun to select new candidates for Diana Prinz."

Although she is not very interested in starring in movies, Wonder Woman is the only character she has played, and her heart is always a little complicated.

"I know this too." Cara Fais also seems to have insider news, "It is said that Warner Bros. intends to make Brie Larson the new Wonder Woman."

"Brie Larson?" Murphy replied for a moment, gradually remembering who this was, and couldn't help but shake his head slightly, "What the hell are the people of Warner Brothers thinking?"

Could it be that Warner Bros. and D-comics’ decision-making level were both cursed?

When it comes to acting skills, maybe ten Gal Gadots are not as good as one Brie Larson, but what Wonder Woman needs is not only acting skills, but even acting skills are not particularly important.

Cara Fais obviously understood this, and was also shaking his head, "No one can understand how Warner Bros.'s decision-makers are considering it."

"Okay, let's not talk about this." Murphy looked at his watch and stood up. "The rest time is over, let's go back to the office."

"Yeah." Carafes also stood up, and saw Gal Gadot diagonally opposite him not moving, and asked, "Can't you go?"

"I don't know much about viral marketing, it's enough to have you and Murphy." Gale added value to his watch, "I will meet with the third-party guaranteed person in a while, and the budget for next week has not been settled."

Cara Fais also knew that it was difficult to handle third-party guarantees, so he stopped talking and followed Murphy to the front office.

But she knew better that no matter how close the cooperation between Twentieth Century Fox and Murphy was, she would not give up third-party supervision.

"Don't look down on others from a high moral point of morality, and never test human nature. Murphy was born in a slum, so how could he not have any desire for money..."

This was the original words of James Murdoch that she heard by chance.

He has been friends with Murphy for many years. Of course, Cara Fais knew that Murphy had enough desire for money. Although it was not as James Murdoch said, doing so was not a bad thing for both parties.

The result is conceivable to bring delicious food to a man who is in his prime. For example, for an official who has almost no effective supervision, it is a dream to give him the power to respond like an emperor, but he hopes not to let him be lustful and lustful.

For ordinary people, they all have things they care about, and everyone has a selfish side. Basically, no one says they can give selflessly to others without asking for rewards.

When he arrived at Murphy's office, Cara Fais quickly agreed on the next viral marketing plan with Murphy, and the plan soon entered the implementation stage.

In late May, some movie fans discovered a place suspected to be a new website of "Dark City". On this website, the magician was recruiting personnel for his gang. The countdown above shows how many hours there are left before "Dark City" debuts at the i-on animation exhibition in San Diego. There is also a picture below showing the coordinates of the exhibition venue.

Subsequently, the website has a series of updates, such as the picture of Jay Rachel, played by Margot Robbie, holding a pistol, which aroused the surprise of many movie fans. After all, this character was just a weak-looking woman before.

In addition, the video's official website also posted an internal archive file from the New York City Police Department investigating "Magician".

On June 30, a website called "Rent Magician" appeared on the Internet, with photos of some people dressed up as magicians, obviously warming up the next round of promotions of the film.
Chapter completed!