With the momentum of Oscar for Best Director, Twentieth Century Fox once again promoted the director to make the audience pay attention to Murphy's latest trends. Now that Murphy just won the Oscar for Best Director, it was the time when the limelight was the most, it naturally attracted the attention of a large number of movie fans. The halo effect of Oscar has always been very obvious.

In addition, driven by Murphy and Carafes, Twentieth Century Fox once again launched viral marketing. This marketing method is not suitable for every movie. For example, "Diego Ross" has never been used much. Viral marketing must be selected as the right vector. "Dark City" is undoubtedly a very suitable type.

Although "Dark City" is still in the preparatory stage, viral marketing takes time to ferment.

In mid-April, Twentieth Century Fox released its first official makeup photo, which swept away the dullness and silence of the crew, making "Dark City" a hot topic again.

At the same time, Twentieth Century Fox also opened the official website of "Dark City".

At the beginning, when someone clicks on the starting page of the website, he will find that most of the web pages are pitch black, with only a strange background sound on them, like a mysterious spell.

These things are confusing. If the website is not Murphy's avatar and the head of the official website of "Dark City", many people will think that this is a prank.

But after experiencing the baptism of the Oscar, Murphy's fans' combat power has skyrocketed. In official terms, some fans who are obsessed with Murphy's films have tried their best to finally unlock the mystery of this mysterious spell.

Of course, as a director with a professional fan base, it is only a breeze to let fans unravel this so-called curse.

However, before Murphy could organize the fan, the super-strong film fans with super-strong technical skills found a way to see the visual spectrum of the audio file and found that it was a Twitter hashtag, and it was like a poster made of thousands of photos of "Trumpman's World". A small picture was like a pixel, and it was intensively dispatched to piece it out to form a picture. The picture was the magician played by James Franco, the super villain that "Dark City" has been announced.

When fans spelled out this picture, a strange letter appeared on the website.

This is a secret letter from Jay Rachel, the heroine of "City of Chaos", to her childhood friend Chris Dane!

This letter was actually written by Murphy and is now published, which can appropriately reveal some news about "Dark City" and arouse the appetite of movie fans without too much.

"Chris, I hope you can read this letter. Although I also look forward to talking to you in person, since last time, you have been hiding in the apartment and refused to see anyone. I have been there several times but haven't seen you. I can only talk to you about some of the latest situation in New York City through letters."

"It is obvious that under the current economic environment, more and more bankruptcies appear. Under the prosperity of New York, countless undercurrents are hidden. Since you crushed that conspiracy, public security has not improved. Under your shock, the gangsters in the city temporarily restrained for a while, but recently a man named Magician organized a group of illegal people and robbed the city, and the night in New York became even more chaotic."

"In the past, I had a firm belief, but I couldn't see where the hope and future of this dark city were. Your appearance changed all this. Over the past year, every blow to criminals in the dark has increased the confidence of citizens and suppressed the arrogance of the gang. Now the police have no choice but to the magician gang, and hope you can take action again."

"No one will deny that Chris Dane is the righteous walker in the dark night of New York, the brightest existence in this city. Although your light cannot dispel all the darkness, it can give people inspiration and confidence."

"I clearly remember that the last time we parted, I had been hoping that New York would become a city of light. The kind and innocent Chris Dane in my memory returned to this world, that way..."

"In order to achieve it as soon as possible, I am also preparing to join the campaign to crack down on New York crimes more deeply, and to compete with the local prosecutors in New York City, so that all the bastards who have committed crimes in New York will be sent to prison!"

"I want to work with you, Chris. We can work together to restore order in New York City and dispel the haze and darkness that linger over the city!"

"Because I can't see you, I can only put the letter in your encrypted email address in your apartment. If you are lucky, I hope you can check it yourself."

"Greetings to you, your dear friend Jay Rachel."

In short, this letter tells movie fans that "Dark City" has started filming and will be released soon. The previous heroine Jay Rachel was infected by Chris Dane and is ready to join forces with him to fight the increasingly rampant criminal activities in New York City.

Movie fans responded very enthusiastically to this, and the letters were forwarded on the Internet, and some comments were posted.

"The role of Jay Rachel is obviously serious. Is it going to form a crime-fighting couple duo with Chris Dane?"

Judging from the surface of this letter, it seems that this is true, but some movie fans don’t think so.

"Looking at Murphy's film, how many male and female protagonists can come together? Not to mention "Fruit Hard Candy" and "The Disappearing Love", even in "Man of Steel", the latter has been infinitely blackened. I guess Jay Rachel and Chris Dane won't have a happy ending."

The facts are more serious than the movie fan wrote, and Murphy is ready to let Jay Rachel go on a path of no return.

Any publicity is time-sensitive. After a period of fermentation, fans' attention gradually shifted to other aspects while remembering "Dark City".

When the time entered early May, a final makeup photo of Jay Rachel played by Margot Robbie suddenly circulated on the Internet.

This is different from the previous disclosure of the villain Magician using the official website. This time it is the first link in a complete viral marketing plan carefully formulated by Murphy and Cara Fais. This huge viral marketing plan will run through the entire stage of the film from preparation to shooting to post-production and then to release and promotion!

Margot Robbie's heroine is the first person to appear in the entire plan.

After opening the serious official website, Twentieth Century Fox opened a so-called "election website" for Jay Rachel, played by Margot Robbie, to echo the content of the previous letter. You should know that Jay Rachel is the district attorney of New York City in "City of Chaos". This design happens to be his background symbol.

There is currently only one campaign ad on this website. The small words below the ad indicate that this is a "Jay Rachel's Friend" funded by, but movie fans can easily infer that this kind-hearted person is actually the dark night walker Chris Dane of New York City.

In addition to this website, there is another more interesting thing, that is, the "election website" played by James Franko, who was opened for Jay Rachel. Although there is also an advertisement for Jay Rachel's campaign on this website, the person on the painting has been painted in a big red color, and there is another photo hidden under the picture.

Want to see this photo? Then it requires collaboration between netizens and movie fans around the world: first enter your email address and confirmation code below the photo, and then you will receive an email. In the letter, you will get a coordinate (,y) and an address, open that address and enter the coordinates, click sub fan t to submit, and then the coordinate point will be revealed.

In less than a day, the true face of Lushan in this photo was revealed. It turned out to be a magician played by James Franco. This photo caused a strong response for a while.

Viral marketing is no longer something new. Movie fans can quickly guess that this is related information about "Dark City", but they still couldn't help but wonder what Jay Rachel did? It actually triggered the villain to declare war directly. This is obviously the magician who wants to get rid of Jay Rachel's rhythm.

During this viral marketing, the villain who had been exposed for the video was a magician, so many websites across the United States received a package of mysterious packages sent by the magician.

The mysterious package consists of two parts. On the outside is a cylinder with a layer of New York City map. The map is marked with two different attack areas in red handwriting. Inside the cylinder is a T-shirt with Jay Rachel's avatar and a slogan "Rises Fire".

The meaning of these two items is obvious: the villain magician is about to attack Jay Rachel!

Not only that, but in line with the first link of the virus marketing plan, Murphy also stood up to accept an interview and formally talked to the media about the situation about "Dark City".

"In this film, the character Jay Rachel is no longer an embellishment, nor a simple vase. She will have an extraordinary transformation and is one of the most important characters to promote the plot!"

After seeing the relevant reports, many movie fans began to speculate again, what would Jay Rachel become? Could she become a villain?

Fans are everywhere on the Internet, trying to search for relevant information, but they find nothing.

Not to mention ordinary movie fans, most of the crew don’t know the change in the role of Jay Rachel. Only a few people, including Murphy, have read the full version of the script, but those who have read the related script admit that the fate of the character Jay Rachel is full of sad epic!

Margot Robbie even told Murphy directly that this is the darkest and heaviest of all the movie characters she has seen!

Times have changed, and the social environment is also changing. After years of hard work, the audience's acceptance of relatively heavy films has increased significantly, especially the noir commercial films with Murphy Stanton's signature, which can be said to be completely mainstream films.
Chapter completed!