Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Five hundred and ninetieth chapters mold in the dark

Please give me a monthly ticket and a recommendation ticket! Happy New Year, I wish all my friends a fortune in the New Year!

"Accident?"

Sitting on his high-back chair, Murphy looked at Carla Fais and seemed to be very concerned about this matter. No matter what, "City of Chaos" is a film directed by him. "Is it because China Film Group is going to owe the film's share income again?"

To be honest, China Film Group has a bad reputation in Hollywood, like the debt-sharing thing that has been done more than once and half times. The problem is that if Hollywood movies really want to make a difference in the market there, China Film Group is a hurdle that China Film Group cannot overcome.

The reality of the market is here, and there are hundreds of millions of potential consumers there. Hollywood companies cannot give up, and at some point they can only make a certain degree of compromise.

Of course, the negotiations on the second World Trade Agreement between China and the United States are near, and the cultural industry led by films is an important part of the negotiations.

Murphy thought China Film Group was going to pay back the debt again, but it wasn't for once or twice anyway, but Carla Fis shook his head, "No, it's even more serious than this."

"Uh?" Murphy was puzzled, "It's even serious?"

He seemed to have thought of something, but for a moment there was no clear concept.

"This time, "City of Chaos" won about 121 million rmb in the box office there, and achieved the best box office results for the film you can release there."

Carafes picked up the cup, took another sip, sighed, and said, "However, according to our survey, this box office figure should be increased by about 10 million to 15 million rmb."

"It turns out that "City of Chaos" has such a good box office performance over there." Murphy's no hope, so he didn't care. "It's much better than I expected."

Kara Fis shrugged, "It would have been better if it weren't for someone stolen."

Hearing this, Murphy's vague thoughts just now became clear, "Are you saying that "City of Chaos" stolen the box office there?"

Murphy is not unfamiliar with box office stealing. Even in North America, where the strict supervision will not be completely eliminated, but it is rare. The market on the other side of the Pacific Ocean is just starting, and he vaguely remembers that when he was living on the other side of the ocean, the news about box office stealing was exposed by the media many times, including the production and distribution companies of the victims who bombarded the "blackhearted" theaters.

Murphy frowned slightly, "Is there any definite evidence?"

No one would be happy if this kind of thing was done.

"No..." Kara Fis shook his head, "The other party is doing a good job, not simply issuing tickets and filing. We found some clues, but we couldn't get the exact evidence. After all, we are outsiders. If China Film Group does not make any efforts, there is no good way."

Murphy nodded, vaguely remembering that many Hollywood movies have suffered losses in this regard, and it seems that China Film Group has not taken any effective measures.

Carla Fes said again, "At present, I have contacted the people from the Far East branch with China Film Group, and James is also contacting the people from the US World Trade Negotiation Group to put pressure on the other party as much as possible."

She stood up and said, "I have to think about it for the future."

Twentieth Century Fox is not doing a one-size-fits-all deal there, so it will definitely not sit idly by and watch this situation continue to happen.

After Cara Fais left, Murphy sat here and recalled the situation he remembered. The stolen box office would definitely affect the box office dividends of his director, but it seemed that there was no good idea.

The best way is to unite the six major Hollywood companies to put pressure on the US WTO negotiation team.

But he clearly remembers that it seems that in the next few years, box office stealing will still be on the other side of the Pacific Ocean.

Stealing box office refers to the act of cinemas concealing the number of movie audiences. It is a common phenomenon of "stolen money" in the film industry. It is caused by various reasons such as different share ratios. Cinemas can seek personal gain by stealing box office, causing damage to film producers, distributors, etc.

Murphy's mentor once gave them a very simple and clear example.

A typical box office stealing is to have someone take tickets from a movie A to watch a movie B, so that the box office of a movie B is counted as a movie A. Then there is handwritten tickets. As long as you don’t call the phone, you won’t enter the ticket sales system. After someone leaves with the ticket, you will secretly issue a movie ticket. There is also a high-end point that is to modify the ticket sales system data. However, his mentor just heard that the technical content is too high and there is basically no possibility of realization.

Now the audience is smart, and the box office is not so easy to steal. Giving people tickets to A movies makes people watch B movies, everyone basically knows that this is stealing the box office. The rest is the problem of reporting or not reporting, which is too risky.

These are the most basic methods of stealing box office.

Just like the mold that grows in the dark, "stealing the box office" not only brings great harm to the film, but also to the film company. What's even more terrifying is that it also quietly corrodes the industry.

Generally speaking, the industry on the other side of the ocean can be divided into three parts: producers, publishers and theaters. The three parties generally have clear share ratio agreements, but business can never escape the word profit. Stealing box office is caused by the strong profit-seeking mentality of these three parties.

In order to gain their own interests, theaters have taken various measures to reduce the actual box office. The hidden box office that has been hidden can be enjoyed exclusively by the theater without sharing the accounts with the film crew.

When it comes to ways to compress the actual box office of a movie, theaters have taken great pains to do it. The more basic approaches include handwritten tickets, entry without tickets, and entry without tickets. These types of movie tickets will not be included in the actual box office of the movie, but theaters have actually collected the audience's movie tickets.

This simple method of monopolizing the box office has always been popular among theaters, but unfortunately, the risk factor is very high, because the on-site review and supervision of the film company is not easy to avoid.

With the strengthening of supervision by the film company, theaters are constantly "innovating", and there is a way of "bundled packages".

For example, if the minimum selling ticket agreed by the theater chain and the film company is 30 yuan, under this premise, if the single movie ticket of the theater chain is 40 yuan, then the 40 yuan must be divided into the film company; but if the movie ticket + popcorn + drink is sold in a combination bundled manner and the price is raised to 50 yuan, of which 20 yuan is considered the price of popcorn + drink, and the remaining 30 yuan that reaches the minimum ticket price is the price of movie tickets, then the theater chain only needs to divide the 30 yuan into the same film company, and the 20 yuan of popcorn + drink can be included in the theater's personal income.

The actions of theaters are far more than bundled packages. The dual systems of theater accounting and accounting can be said to be another strategy upgrade to steal box offices. The theaters' accounting system is connected to the national box office monitoring system, which is also the main source for the public and film companies to learn about the box office information of movies.

Another box office system, the accounting system, was set up privately by the cinema. The power of this system is that it can also be used to play movie tickets, but the box office was embezzled by the cinema itself.

In this way, the film crew seems to have become a simple little sheep deliberately murdered by theaters, but things are never that simple. It is common for a certain film crew to join forces with the theater to steal the box office of another movie in the same period.

Film crew + theater chain, in the words of the other side of the Pacific Ocean, "unity" is strength

Indeed, cooperation means win-win! If there are two popular movies A and low-popular movies B released in the same period, A movie promises to give theaters 10% box office revenue, while B is willing to contribute 20% box office revenue, theaters undoubtedly prefer B movies because the share is higher. In order to attract more viewers watching B movies, the basic practice of theaters is to increase the ticket price of A movies and reduce the ticket price of B movies.

But if this move fails, theaters will choose to replace the pillars with the clever method, cooperate with the B movie company to steal the box office of A movie. The specific method is to agree with the audience to sell the movie tickets of B movies at a low price of B movies, but the movies that the audience wants to watch are played.

In this way, the audience spent a low price to see their favorite movies, the theater received a high share, the B movie crew had a brilliant box office result, and the A movie crew always felt that something was wrong.

In addition to changing the column and transferring the box office, it is more of a disguised box office stealing. For example, the film company has also come up with a series of practices such as increasing the number of screenings, rebates and ticket-buying in the venue, etc. to lure the cinemas to cooperate with it.

Compared with the previous ones, in the film market across the Pacific, such "disguised" box office stealing is common. As long as you have a little understanding of the film industry, you can see too much.

For example, the box office champions that were won by the Ghost Field box office.

There is also a kind of box office stealing, which is a hard task and indicator that everyone knows clearly but can’t help but press from above to below.

A typical color film that Murphy once watched. During its release, this obviously old-fashioned outdated film actually defeated many popular commercial films in one fell swoop. Within a period of time, it won nearly 25% of the national box office with ten percent of the film schedule...

The rumors that Murphy saw at that time were that the seven major government offices’ red-headed documents clearly required that “the issuer should give the maximum concessions.”

On the evening of the second day of its release, a task table even appeared on the Internet, which fully displays the quota and indicators of the film screening and box office that each theater chain needs to achieve. Among them, the highest task quota of the Chinese theater chain is 40 million; Wanda theater chain must reach 38 million according to the requirements in the table; the third place is Southern theater chain, with a task quota of 30 million...

Some people even revealed that in order to complete the task, some theaters have issued all the movie tickets for the whole day of the movie.

Of course, no one will admit this kind of thing, and no one will pursue it. The tricks inside are too deep.

For any market, stealing box office is a huge stumbling block on its way forward.
Chapter completed!
Prev Index    Favorite Next