Please give me a monthly ticket and a recommendation ticket!

In early April, after adding the soundtrack and completing the sound effects editing, all the post-production of "City of Chaos" was completed, and the film also entered the promotional sprint stage before the release. In the last three weeks before the release, Murphy and Cara Fiston worked together to attract more attention.

Promotion at this stage is no longer limited to media platforms.

Both Murphy and Twentieth Century Fox are aware that Thor may be a soft persimmon compared to several other popular films, but the brand that Marvel has gradually established should not be underestimated, especially Thor has some audience base.

Marvel Studios' Easter Egg is now gradually becoming well-known and is also a topic that movie fans and media often discuss. Just before the summer season is approaching, Marvel Studios officially announced that the first collection of Marvel superheroes, "Avengers", will be released on the first weekend of next May, and Thor is one of them.

Such news undoubtedly stimulated many movie fans, especially those attracted by comic fans and several Marvel superhero films, which also effectively increased the attention of the film "Thor".

Compared with "Thor", which has a certain foundation, "City of Chaos" is completely out of the master's aura, and its foundation will undoubtedly be weaker. Anyone who knows the Hollywood and the film market is very clear that the attention received by original movies cannot be compared with adapted movies and sequel movies.

The simplest example is that even now, Hollywood has no original film with non-sequels and non-adapted films in North America that can exceed the $100 million mark in its first weekend. The highest box office result of the original film in North America so far is the more than $70 million brought by James Cameron's "Avatar".

Let’s take a look at the first weekend’s box office rankings, Yishui’s adapted videos and sequels.

This is the reality of Hollywood. Even if Murphy and Cara Fais look down on Thor, they know that the other party is not a completely super soft persimmon.

In the promotion after the Super Bowl midfield advertisement, Twentieth Century Fox mainly used a TV platform and was supplemented by other media, using relatively ordinary means.

"City of Chaos" entered the weekend of "Thor" release, giving Marvel Studios and Walt Disney a certain amount of pressure, forcing them to use the "Avengers" trick; with the hot discussion of the Avengers, Murphy and Cara Fais also felt the pressure, and also used promotional methods other than conventional means.

In April, many movie advertisements appeared in New York, especially the billboards in Times Square, which were occupied by many upcoming Hollywood blockbusters.

Edmund Princeton is an ordinary office worker. The company is near Times Square. He has to pass by Times Square every day when he goes to work. Those colorful advertisements will inevitably fall into his eyes.

“There are no good movies this month.”

Like many Americans, Edmund Princeton also has the habit of going to the cinema to watch movies. He passed by Times Square that day and said to a colleague I met on the road, "I haven't been to the cinema for several weeks, just waiting for the summer vacation in May."

The colleague carried the briefcase in his hand on his shoulder and said, "So too, this summer blockbuster is quite a lot."

"There are two blockbusters in the first weekend!" Edmund Princeton looked at the electronic screen on Times Square. One of them was playing the trailer for "City of Chaos". On the billboard on the roof of the Times Building, the muscles of Henry Cavill and the sexy and capable Margot Robbie were particularly conspicuous against the dark night.

My colleague also looked over there, looking at the man standing opposite each other with a hammer raised like a god descending to earth, and said in a drooling manner, "There is also "Thor", Marvel's superhero blockbusters are my favorites."

Just like it was released on the same weekend, the huge commercials of "City of Chaos" and "Thor" stood against each other, and no one was at a disadvantage.

"I still like the realistic films made by Murphy," Edmund Princeton said as he walked.

"His movie? I admit that Murphy's movie is good, but it's far worse than Marvel's superhero movies!" his colleague kept shaking his head, "His video is too cruel, is it more entertaining?"

Hearing him say this, Edmund Princeton couldn't help but turn his head and look, "Entertainment? Please, Dirk, you are not a minor child. Marvel movies are indeed happier, but that's for children to watch, don't be so naive!"

"There's no way," a colleague named Dirk spread his hands and said, "I just like superhero movies. Who made Murphy Stanton's newly released "City of Chaos" not a superhero movie? If it's a movie like "Man of Steel", I will definitely buy a ticket."

Edmund Princeton could only shake his head. After all, everyone has different preferences. He is fanatical about Murphy Stanton's videos, so naturally some people don't like it.

The two walked through Times Square, and Dirk suddenly said, "By the way, there is still a good movie at the end of April. Will you go and watch it?"

"What movie?" Edmund Princeton doesn't remember that there were blockbusters before the summer season.

Dirk made a gesture to turn the steering wheel, "Fast and Furious 5 by Van Diesel and Paul Walker!"

"That bald man." Edmund Princeton shook his head directly, "I don't like him, so I won't watch the movies he acted in."

Speaking of this, Edmund Princeton saw a distorted song posted on an advertising board in front of him, as if it was a handwritten and copied poster. Many people gathered there to look at it and couldn't help but look at it.

Not only him was curious, but Dirk, and this guy also followed.

Because the poster is large and the font on it is clearer and there is no crowding in, Edmund Princeton saw the content clearly, which seemed to be a declaration of battle.

"In recent years, New York has been in chaos and gangs, and has committed serious crimes one after another, resulting in rampant drugs, firearms and crimes, and countless people have become their victims..."

Although he lives in a world-class metropolis like New York, Edmund Princeton has lived in Queens in his early days and is very clear about the other side behind the prosperity of the city. In his eyes, the various things listed on the posters are not only false rumors, but also far from describing the sins of New York.

"I am here to warn all criminals that the night in New York is no longer your world. My eyes will be fixed on every corner of New York and use the most harsh means to combat New York's crimes!"

Edmund Princeton was a little stunned. This guy looked very awesome and seemed to be going against the bastards in New York.

"Here, I declare war on all crimes in New York!"

Seeing this, Edmund Princeton didn't know what to say, but he just felt that this person was so angry that even the New York City government and the police could not solve the problem.

Looking further back, it is the signature, and the flower-style English is written with a person's name Chris Dane!

"Who is this Chris Dane? Is there a problem with his head?" Dirk was completely confused. "He actually declared war on the gangsters all over New York!"

Edmund Princeton stared at the name for a while, then turned to look at Henry Cavill and Margot Robbie on the billboard. The name of "City of Chaos" behind them was quite eye-catching.

He has watched the trailer for several versions of this video more than once, and of course he knows that the protagonist in it is called Chris Dane!

After just a little twist of his head, Edmund Princeton thought that this was the film company doing publicity for "City of Chaos". This alternative propaganda method is indeed interesting. A person who dares to declare war on gangs and criminals in New York will definitely arouse the curiosity of some people, no matter what the starting point is.

For example, the colleague named Dirk next to him.

When they entered the company, their offices were very close. Edmund Princeton saw that Dirk took advantage of this free time before work to open the Google search page and entered the name "Chris Dane". Then many pages about "City of Chaos" were displayed.

Seeing Dirk clicking on one of them with great interest, Edmund Princeton no longer cared about him, opened the ticket booking website and took a look. Today is a new Monday, and the movie tickets for "City of Chaos" have begun to be booked!

Log in to the website, find the "City of Chaos" area, look at the theaters, and find the right one. Edmund Princeton did not hesitate to book a movie ticket for himself in advance for Thursday night.

Although I cannot attend the premiere at the Lincoln Art Center due to work, it is still okay to go to the early stage after get off work.

"City of Chaos" opened North American ticket pre-order business three weeks in advance. At the same time, a Chris Dane's war declaration appeared in the downtown area of ​​New York and the Internet. This declaration caused many people to be curious like Dirk, and then they asked and found out who Chris Dane was...

To a certain extent, this attracted a considerable number of passers-by.

"Thor" is not outdone. With the support of the topic and halo of "Avengers", he also began to accept reservations, and the results were quite good. Marvel spent decades to accumulate a large number of comic fans. Even though Thor himself is not famous, many fans of other heroes have bought it because of the Avengers.

In late April, Murphy and Gal Gadot came to New York to handle some matters about the premiere. The first week of Thor is scheduled to be close to $10 million. The City of Chaos is a lower reservation, but it is also more than $8 million.

As the release is getting closer, "City of Chaos" held two media and audience previews in New York and Los Angeles at the same time to create momentum for the release of the film.

Marvel Studios is not willing to fall behind, and also held a preview for "Thor", which applauded fans and Disney-owned media.
Chapter completed!