Chapter 552: The Big Three of Marvel
Please give me a monthly ticket and a recommendation ticket!
After such a wave of publicity, "City of Chaos" has also become more famous overseas. Except for "Man of Steel", Murphy's films have relatively weak box office performances overseas, which is also a difference caused by the film genre. The production cost of "City of Chaos" is as high as 150 million US dollars, and the promotion and marketing cost of 20th Century Fox also added $150 million. Such a huge investment is destined to be impossible to operate as a North American film, and it must be a global blockbuster.
In fact, Murphy did the same, changing the title from "Dark New York" to "City of Chaos" also reflected this point, and deliberately canceled the place name with regional characteristics.
After the hype of Margot Robbie's scandal, Murphy released the first official trailer, which lasted a little over two minutes, and was released on Fox TV and his official social platform.
417 Fifth Avenue, Manhattan, Marvel Comics' headquarters, Kevin Feige, Stan Lee and Avi Arad sat in an office, looking through a projector at the trailer just released on the white curtain.
On the picture, a strong man wrapped in a clothing like a bulletproof vest, knocking one enemy after another to the ground. Sometimes, there are also "those who lose in the battle and fight will become lynchors who use violence to fight violence", "If you want to make people fear, you must overcome your inner fear", "Do you think your experience is miserable, and you understand the ugliness of human nature?" "Justice does not mean revenge" and so on, such lines that sound rich in life philosophy and ups and downs.
These lines, coupled with the dark and deep atmosphere, make the entire trailer look quite stylish.
However, these are not what attracts the Marvel Big Three. What really attracts them to pay attention to is the last time the trailer was released on May 5, 2011, and will be released in North America!
"What does Twentieth Century Fox want to do?"
The projector was turned off, and the old man Stan Lee couldn't help but say loudly, "And there is that woman Cara Fais, is she crazy? Didn't she know that our Thor premiered this weekend?"
Although Kevin Feige and Avi Arad did not say it directly like Stan Lee, their faces were not very good-looking.
Marvel Studios announced the schedule of "Thor" very early. Starting from "Iron Man", the first weekend of the summer season is a fixed time for Marvel movies to be released. Given Walt Disney's strong distribution capabilities and the brand effect quickly established by Marvel Studios, films from other companies have all made this schedule.
The release date of "Batman vs. Superman" released last year was originally set by Warner Bros. to be the first weekend of the summer season to compete directly with Marvel's "Iron Man 2", but in the end he took the initiative to make concessions...
Marvel's superhero movies are becoming mainstream. Marvel superhero movies are very powerful. Marvel superhero movies are now famous brands in Hollywood. These have become a consensus within Marvel's top leaders.
Therefore, even a third-rate comic hero like Thor, they are confident that they can adapt it into a very successful superhero movie.
Moreover, as early as the beginning of the film's preparation, Marvel Studios and Walt Disney announced the release date of "Thor", and other companies' super-large productions tacitly did not squeeze into this weekend. "Thor" did not have strong competitors on the weekend of release, and Marvel also had high hopes for this film.
Now, I suddenly squeezed in such a movie "City of Chaos"!
"How much impact may it have on us?" Avi Arad frowned. "Will it cause a big impact?"
Kevin Feige shook his head, "It's hard to say. If it were someone else's video, there might be a great possibility of failure, but Murphy Stanton's video..."
Speaking of this, he sighed softly.
Avi Arad's frowns even tighter when he remembered Murphy's past videos.
"I'll call Twentieth Century Fox and Cara Fais!"
Because of the "Men" series, Stan Lee has had a lot of dealings with the people of Twentieth Century Fox, "Let them change the schedule!"
"This is impossible!" Kevin Feige glanced at Stan Lee, with a hint of undetectable contempt in his eyes. "This trailer was broadcast on Fox TV and the Internet last night, and the release date was announced to the public. How could the 20th Century Fox change?"
Just as Walt Disney could not change the release date of "Thor", the change means that a lot of early publicity work has been done in vain and also means greater risks.
Avi Arad has not stretched his eyebrows since seeing the release date of "City of Chaos", and he couldn't help but ask, "Why did Twentieth Century Fox choose this schedule?"
"Murphy Stanton has not determined the title of "City of Chaos" before, which has affected the release date of 20th Century Fox." Kevin Feige has some understanding of this aspect. "When they reach a consensus and determine that "City of Chaos" will be released in the summer season this year, the few weekend seasons that have been relatively good in the summer season have been divided up by several super blockbusters with a long-term release date, and there are not many choices left for them."
Stan Lee raised his lips, "So they chose the beginning of the summer season?"
Kevin Feige shrugged, "The summer weekend is also good or bad. The first weekend in May, Memorial Day holiday, mid-June weekend, and Independence Day holiday, this is the best weekend schedule recognized by the summer."
Those super-maximums with huge investments, especially those that think they are competitive enough, often squeeze into these weekends.
Other weekends are not bad, but the big hits may be lower than these schedules. Although the summer schedule is the largest schedule in North America, there are also good or bad weekends.
For example, on the first weekend of May, when the summer season begins, March and April are traditional film off-seasons in North America, there are very few super blockbusters released in these two months. In the absence of market driving, movie fans lack basic interest, and the attendance rate of the entire theater is also very average.
On the other hand, the coldness of these two months will make movie fans feel hungry. After fermenting in the past two months, this feeling of hunger can often burst out with strong motivation to watch the movie. The first thing to do is to face is the super blockbuster that starts the summer season.
Tens of millions of movie fans who were so hungry that they were looking forward to the release of super masterpieces. Although the summer vacation has not yet been held in major universities in North America, and there is no bonus to the holiday effect, under the influence of this situation, as long as the reputation of the commercial blockbusters released are not too bad, they can often produce good box office results.
Thinking of this, Kevin Feige suddenly understood something and said slowly, "Cara Fisch and Twentieth Century Fox arranged for "City of Chaos" to be released on the same weekend as "Thor". There is only one possibility. They believe that "Thor" will not affect their film."
"Will it affect their video?" Avi Arad fell into deep thought.
Stan-Li asked subconsciously, "What does this mean?"
Kevin Feige said seriously, "They think Thor is not very competitive in the face of "City of Chaos"!"
"Not competitive?" Stan Reeho stood up, "What a joke, this is a Marvel superhero movie!"
The success of the past from "Men" to "Spider-Man" to "Iron Man" has made Stan Lee full of confidence in his children.
After saying that, Kevin Feige felt that this possibility was very big. "From the trailer, Murphy Stanton's "City of Chaos" is a real dark person, but it has a certain superhero color. Have you noticed it?"
Stan Lee recalled the trailer he had just watched and nodded slightly. He saved a city by himself, and had two faces with his head and tail. It was indeed a bit like a superhero movie.
Kevin Feige said again, "Thor is just a little famous third-rate comic hero after all."
Hearing this judgment of his child, Stan Lee was unhappy and continued, "Thor still has a reader foundation, and that movie is just an original work that doesn't even have the original work!"
Then, he added, "Don't forget, this is Marvel Movies, a powerful movie brand!"
"Is that true?" Kevin Feige is in charge of Marvel Studios. He has always been confident in his own films, but he will not be confused. "The Marvel Superhero Movie brand is now very powerful? But how about the brand Murphy Stanton?"
"We..." Stan Lee Gang was about to say things like 'We have a greater influence', but thinking of Murphy Stanton's achievements in Hollywood, he swallowed the subsequent words back.
In recent years, well-known media such as the Hollywood Reporter, the New York Times and the Los Angeles Times have praised Murphy Stanton as the most perfect director in Hollywood who combines business and art since the new century! Moreover, the Man of Steel he directed is recognized as the pinnacle of superhero movies!
Even if Stan Lee's old face is thick-skinned enough, it is not said that Marvel movies today will have greater influence in North America than Murphy Stanton.
"Kevin?" Although he was not in line with Kevin Feige, Avi Arad knew that he should be consistent with the outside world at this time. "Do I want to communicate with Walt Disney to change the release date of "Thor"?"
"It's already March." Kevin Feige shook his head. "The risk of changing schedules is too great, and Disney will not agree."
He thought for a while and said, "Let's do it, let's go to Los Angeles together and urge Disney to increase its promotion of "Thor", and we may not be without competitiveness."
Chapter completed!