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Now Murphy has a video that is basically qualified to compete for the awards season. In the end, if you want to achieve the result you want, you have to use your brain to think about ways.

These methods not only include publicity and public relations, but also some personal factors.

Among them, the most typical one is the pregnancy trick used by Natalie Porter. Pregnant women are more likely to win people's sympathy and favor than ordinary people. This is a common law in human society. Not only did Natalie Portman prove that it was effective in the process of "Black Swan", but later Jacqueline Kennedy, who played in "First Lady", was praised. Just before the awards season was about to begin, Natalie Portman got pregnant again...

If one is a coincidence, then two times can no longer be explained by simple coincidences.

This Jewish actress can be said to be a typical example of the Oscar-for-prize operation.

Murphy's focus of work began to shift to awards season, and the performance of "Inglorious Bastard" in North America and overseas markets was enough to reassure him.

In the North American market, the box office of "Inglorious Bastard" on its first working day was as high as 7.5 million US dollars, and the trend was quite steady. Before the next weekend, it won $26.2 million in four working days, and the box office in North America was nearly over 100 million.

On the second weekend, the film maintained a steady trend. The box office of the next weekend was only 45% lower than last weekend, and it collected another $31.7 million from the North American market. The box office of North America easily exceeded the $100 million mark, reaching $115.5 million.

Also this weekend, "Inglorious Bastard" appeared in more overseas markets, especially in major overseas markets such as the United Kingdom, France, Germany and Australia. In addition to the countries and regions that were previously released, they won $65 million from overseas.

The global box office of "Inglorious Bastard" has steadily moved towards $300 million. Anyone can see that it is only a matter of time before breaking the $300 million mark.

At the same time, Murphy and Harvey Weinstein worked together to devote more energy to the awards season.

December was already in this time. Unlike previous years, I actually participated in the awards ceremony season and felt more of the atmosphere of winning awards and public relations.

During this special period of time, the City of Angels not only concentrated North American film workers, but also poured in a large number of overseas filmmakers.

Spending money to advertise is just the prelude to a series of award-winning events with the ultimate goal of Oscars. Next, according to the requirements of the School of Film Arts and Sciences, all films participating in the Oscar competition must be screened in Los Angeles.

This year, the School of Film Arts and Sciences has revised regulations requiring all participating films to be screened in cinemas in Los Angeles for seven consecutive days before the end of the year, at least one of which will be screened during prime time between 6 and 10 pm.

This requirement of "entering the game" has greatly increased the difficulty of participating in many independent films, and it is also a considerable expense to be able to find a distribution company to do this screening event.

Of course, this is not difficult for Murphy and Inglourious Bastards.

During the entire Oscar competition, the activity costs of most crews ranged from 5 million to 15 million US dollars, and were divided into two parts. The first part was about half the cost before the nomination, and the second part was to make the final sprint to win the award after the nomination.

In preparation for this awards season, the copyright owners of the film, Twentieth Century Fox and Weinstein Pictures, prepared up to $10 million in activity funds for "Inglorious Bastard".

In addition, Stanton Studio will invest $2 million to allow Caa to be used for the nomination of Best Director PR.

In the first stage that has been underway, the expenses of "Inglorious Bastard" are mainly concentrated on media advertising, creating DVDs and small gifts for more than 6,000 voting members, and asking the main creators to participate in various activities and other expenses.

The promotional period for the film, which was established by the agency Caa, 20th Century Fox, Weinstein Pictures and Murphy, was concentrated in the end of November and December. The advertisement for "Inglorious Bastard" on "The Hollywood Reporter" was about $70,000 to 80,000. To continue to maintain exposure in the media, all industry publications, roadside billboards, and social media must cover it, and the overall advertising cost will be about $2 million.

In addition, printing the DVD of "Inglorious Bastard" and supporting promotional materials, plus corresponding small gifts, and mailing them to the voting member's home, will cost about $1 million.

In addition, the screening meeting held by Harvey Weinstein for the film, and the Q&A with guests invited after the screening. If some actors and the directors are filming other scenes in this session, then all hotel tickets, food and accommodation must be given to the actors and directors. Meeting with the media is the most effective publicity, and it is also the hedging award publicity that shows the greatest importance and sincerity.

Anyway, all these require money.

Although Murphy's goal is not a Little Golden Man, it is difficult to get a Little Golden Man, but he cannot relax at any job.

If you are vigorously promoting media in the first stage, the quality of the film is indeed excellent, and you are lucky enough to be nominated in the end, then the second stage of activities must be started.

In addition to continuing to advertise on various platforms, the expenses at this stage are spent on various media activities that the main creators personally participated in.

For example, various talk shows, interviews and various interactions with industry insiders, including extremely luxurious dinners and star-studded parties. At this time, various Hollywood studios will do their best to use their money to build the popularity of the film, and to build the voting members’ favorable feelings for the film and the main creators.

It is said that after "Old Nowhere" received multiple Oscar nominations last year, the Coen brothers hosted guests at a three-star Japanese restaurant in New York, where a tuna roll costs $68.

In order to win the favor of audiences and voting members, Marion Cotillard flew from Europe, Hawaii to Los Angeles and New York many times within a month to participate in the film promotional activities. No matter when, as soon as she got off the plane, she would put away her tiredness and smile forever. Finally, she won the Oscar for Best Actress with an inconspicuous small production "Rose Life".

But starting this year, the School of Film Arts and Sciences has prohibited voters from participating in any non-screening activities, parties or dinners related to the film, but the parties and dinners attached to the screening can still be luxurious.

It is no exaggeration to say that the Academy Awards also have no absolute justice and no absolute professionalism.

Oscar selections are also often criticized, such as black actors who appear in most years protesting the "discrimination" of the Oscars against people of color, and the vast majority of the winners are white, etc.

But it is undeniable that in the past twenty years, although the Oscars have been affected by public relations publicity, there are few doubts about the possible fraud in the Oscar selection. Even though this award has a distinct "old white" color, the layers of thresholds set by more than 6,000 voters and several links have allowed this opaque award mechanism to always face the public and media inspection without showing any timidity.

Perhaps, as Harvey Weinstein said to Murphy, the Oscars' procedures and methods are more important than ideas and are the cornerstone of relatively fairness.

Let's put it this way, if someone, including Harvey Weinstein, can manipulate the Oscar voting process, it's a joke.

More than 90% of the college’s members are white, most of whom are men over fifty years old, so basically the mainstream group is a group of white old men.

Think about it, a group of unorganized and undisciplined white old men can influence them, but who can force so many people at once? Who can control them? The entire voting process is completely impossible to control. The only way to win votes is to impress them with videos and various related activities.

Moreover, there are two rounds of Oscar voting. The first round of nomination videos is selected. When the nomination results come out, a new round of voting will begin.

The entire voting process is carried out in an extremely rigorous environment. The votes are first sent by members to the Los Angeles and London offices of PwC Accounting Firm. A small team of full-time staff who have oathed by the hand checking of tickets by hand is not a public welfare notary office, but a for-profit accounting firm. The latter's professional ethics and professional skills are actually more convincing.

The location of their ticket checking is very secret and never made public.

“These places are equipped with biometric password locks, and only those who have originally vowed can enter and exit.”

After the busy day, Murphy and Gal Gadot chatted with her briefly introduced the process of ballot generation. "There is no network communication facilities on site, and all ballots are screened manually. After the final nomination results or selection results are released, they will not write the results anywhere. Even the cards with the name of the winner are required to print two sets of cards for each nominee. After the cards are received, they pick out the cards of the winner and put them in an envelope. The remaining cards are burned, and all ballots are burned."

Gal Gadot is searching for the emails recently received by the manor mailbox. Since moving here, her and Murphy’s addresses have been completely exposed to the public. The manor’s emailbox is inevitably filled with letters from many fans.

These letters cannot be processed. If thrown away, they will bring endless troubles. They are usually roughly flipped by Gal Gadot and then handed over to the Caa's dedicated person to handle them.

"On the day of the award ceremony," Murphy continued the topic just now, "Two accountants at PwC will ride cars separately, from different …"

Listening to Murphy's words, Gal Gadot was attracted by a letter on the table, with a sharp knife dripping with blood on the envelope.

She picked it up and immediately found that there were more than a letter in the envelope. She quickly said, "Murphy, this letter is not right." (To be continued.)
Chapter completed!