Chapter 409 3X version of Superman
Please give me a monthly ticket and a recommendation ticket!
On the night of the premiere, Xintiandi Cinema, also one of the main venues of the Shanghai International Film Festival, screened the Midnight Show of Superman: Man of Steel in the largest hall. This time, the audience with less than 300 visitors was not as high as expected.
This can be said to be a microcosm of Superman: Man of Steel in the entire Chinese film market. The attendance rate and box office numbers of the film did not meet the expectations of Warner Bros. and China Film Group.
"In the past, the theme of punishing evil and promoting good is basically very obvious. The audience can completely digest it as a popcorn movie. However, this time Superman: The Iron Man is born, and director Murphy Stanton will never easily spare the audience's brain cells. In addition to visual shock, the story of the film will also focus on Superman's life experience and his understanding of his own identity, and explore the human side of this classic superhero like never before. Is your mind ready to be abused?"
Although from the next day, Warner China and China Film Group launched a round of publicity offensive, Superman: The response of the Iron Man can only be said to be mediocre.
From the first day of its release in the Chinese market, Superman: The Man of Steel has shown a certain disagreement. Compared with other purely visual popcorn films, it is indeed not the dish of mainstream audiences in today's era.
Since this was the last stop of overseas publicity, Murphy stayed here for a few more days and took Gal Gadot around the Yangtze River Delta region until the first week of Superman: Iron Man China was released, and he boarded the flight back to Los Angeles.
Superman: Man of Steel received 36.57 million from China in the first week. Because it only had one month's schedule, the final Chinese box office of the film will inevitably be difficult to exceed the 100 million mark.
In the past, Murphy's films have never been released in Chinese theaters. It is unrealistic to make fruit hard candy, chainsaw, horror planets, Deadpool and disappearing lovers appear in the theaters here. As for the song of Kill and Fuck, it is even more impossible.
To put it simply, he lacks appeal and the theme of the film is too heavy. Superman, who was originally regarded as a super savior, is quite miserable in the film, and it is normal that he is not adapted to the local conditions.
Although the box office results can only be described as plain, Warner Bros. did not relax its publicity. Man of Steel is the beginning of a whole series. No one can expect it to be a super big hit in every market. Moreover, the film's box office is average, but its reputation is excellent.
The Man of Steel currently has a score of 93 on Douban Movies, and the ratings on other movie websites are also above 9 points. The film also has an absolute dominant voice in the reputation of the media and critics here.
The Beijing News said: "The Superman created by Hollywood young director Murphy Stanton for $200 million: the body of steel, with dense and grand fighting and explosion scenes. It is a movie that absolutely needs to go to the cinema to watch the big screen to enjoy. Men can be obsessed with overwhelming houses and houses, and girls can be obsessed with the sexy breasts exposed on the collar of Superman's tights."
Film critic "Taotao Forest High" said: A brief look at the superhero movies in recent years, you will find that Superman: The Man of Steel is very different. Its center of gravity is not bombardment, but focuses on the inner heart of the characters. Superman's confusion and growth, and the tone is also a bit depressed. It is rare to see jokes and jokes that must be found in such entertainment films. It also wants to tell a superhero story seriously.
Time.com's comments believe: Superman: The Man of Steel is a sample genre film play that Chinese screenwriters should study seriously. It has three-part styles and the story is minimal: Homeless people search for their hometowns and finally find that the place where they have been living is their destination, and the story of genre films should be simple and universal.
However, the praise from the media and film critics did not ignite the excitement of the majority of Chinese audiences about the film as scheduled.
After Murphy arrived in Los Angeles, Superman: Iron Man's box office results in the mainland are still lukewarm. According to data provided by "Warner China", Superman: Iron Man's national screening of films in China has been greatly reduced, and the box office will be directly affected.
As a veteran American cartoon superhero, the signature "Superman" is almost well-known in China, but the market has only started for a few years, and the Iron Man did not expect Murphy to encounter aesthetic embarrassment.
Compared with other superheroes, "Superman" is a bit special. "Superman" who is close to seventy years old represents the most traditional American cultural spirit: he is basically a perfect person, rarely kills people, but has super power that can almost destroy the earth, and can even fly at the speed of light to reverse time. This is a character who is close to a god.
Superman, who is confused in the body of steel, is heavy in his heart, and is rejected by a lot of people, cannot meet the requirements of Chinese audiences for superheroes today. In the eyes of most Chinese audiences, Superman is still a scheming, even a bit outdated guy, and is no longer as attractive as before.
Moreover, Superman's popularity in mainland China is not consistent.
In 1987, Superman 2 was screened on the big screen. At that time, the audience was less exposed to Hollywood science fiction blockbusters, and the Chinese audience at that time were also happy to admire heroes like Gao Daquan. The film won a win-win situation in the box office and reputation in China at that time.
Until 2005, Superman returned to the big screen, and there was an 18-year gap in the theater during this period. Superman's fan base in mainland China also had a problem of age gap.
Time is gradually approaching the end of June 2007. After six weeks of screening, the North American box office of Man of Steel officially crossed the threshold of 400 million US dollars, and it is basically confirmed that it will win the throne of this year's North American box office rankings.
Overseas, the Iron Man is also aggressive, with a cumulative box office successfully exceeding 450 million US dollars, and the global box office combined is as high as 878.9 million US dollars.
Moreover, some countries and regions will be released next, and the total box office of this film is steadily moving towards the billion-dollar mark.
There is no doubt that Warner Bros. and Comics have become the super winners of this summer season, and Murphy, who entered the summer season for the first time, is also the super winner.
This video is very popular, and various peripheral products are also sold well, but Murphy's share agreement does not involve this aspect and does not care much about it.
It is very suitable to describe Hollywood popular celebrities and is also suitable for a super popular movie.
Man of Steel was a great success. Not only Warner Bros., but also directors of the comics and Murphy, who also wanted to make a profit from this film, but also wanted to jump out and get a share of the pie.
Also at the end of June, the American Vision Entertainment Group, headquartered in the San Fernando Valley, officially announced to the public that it will launch the Iron Man on July 1!
The San Fernando Valley filmmakers have been targeting Hollywood since a long time ago and always launching 3 versions of the hit movies.
Warner Bros. and Comics immediately sued the American Vision Entertainment Group. The lawsuit lasted less than half a month and ended in an out-of-court settlement. According to the news obtained by Murphy, the American Vision Entertainment Group did not pay much.
According to Bill Rossis, the judge in charge of the lawsuit repeatedly stated that the three films are also a form of remarks and enjoy the protection of the First Amendment to the US Constitution. Although the version of the Iron Man cannot achieve the terrifying income of the authentic Iron Man, it is expected to become the film with the highest occupancy rate and the highest sales rate this year.
The production cost of Man of Iron is more than 500,000 US dollars. It is not only one of the most expensive films, but may also become a great hero in the industry's "rejuvenation".
Cones, a senior editor of adult video news, believes that over the years, the film industry has been hit by piracy, illegal downloads and amateurs, has fallen into a cold winter, causing the industry with annual revenue of up to $12 billion a few years ago to about $7 billion today.
And they are now eyeing Superman, Spider-Man and Iron Man. As these superheroes "dedicate themselves" one by one, they may be able to save the industry.
These are like people always jumping out and clamoring that a certain video infringes on their copyright and creativity from many years ago, and are an inevitable trouble for Hollywood big-picture films.
Having said that, Murphy's other films also have three versions, such as Deadpool, Horror Planet and Disappeared Lover. The copyright of the first two films is not in the hands of Stanton Studio, and he doesn't have to worry about it. The Disappeared Lover has long been authorized by him to a company in the San Fernando Valley with a not-so-high copyright fee.
He didn't expect to earn much income from this.
In July, Murphy walked into the Warner Studios studio and worked with Jody Griffith to make the necessary preparations for the Man of Steel version. The two were mainly responsible for editing several behind-the-scenes footage with many highlights.
Murphy spent a week to complete two behind-the-scenes videos collected in the normal suit and the luxurious Blu-ray suit.
The two behind-the-scenes contents record the various tests experienced during the shooting. In order to achieve perfect shooting effects and visual impact, actors such as Chris Evans and Gal Gadot received highly concentrated physical training, and the duel scenes between Destruction Day and Superman also experienced layers of shooting and technical requirements.
More content of these behind-the-scenes footage will also be included in two behind-the-scenes production footage collected with the disc, allowing viewers to further understand this superhero movie that triggered the summer.
After completing these, Murphy's remaining job is to wait, waiting for the global box office of Man of Steel to cross the billion dollar mark, waiting for the subsequent big sale, and real estate agent's house viewing notice. To be continued.
Chapter completed!