Please give me a monthly ticket and a recommendation ticket!

After getting off the plane and walking out of Hongkou International Airport accompanied by Warner China staff, Murphy looked around, completely different from what he expected. There was neither the media reporters flashing the lights outside the airport, nor the crazy movie fans rushed up to ask for autographs. Except for a few Mercedes-Benz business cars, everything seemed extremely ordinary.

Before coming here, it would be fake if Murphy had no expectations at all.

Seeing this unknown scene, although it was not shown on my face, Murphy still felt a little disappointed.

"It seems that you are not very famous here." Gal Gadot, who held Murphy's arm, seemed to be able to see through what he was thinking, "You have to work harder in the future."

Murphy shrugged and gradually felt relieved. He was a second-tier Hollywood director after all, and the market and influence of black films here are far less than ordinary commercial popcorn.

Thinking of this, he suddenly realized that the Chinese box office of "Man of Steel" may not be much better.

Of course, it is only 2007 now, and the Chinese film market has just entered the development track, which is far less crazy than it did later.

"Let's go." Murphy pulled Gal Gadot and said, "Get in the car."

Gal Gadot nodded, but did not get in the car immediately. Instead, he asked the staff next to him to help buy a Chinese newspaper. After taking it, he got into the business car.

Murphy tilted his head and looked at the familiar square words on the newspaper, "Can you understand?"

"I can't understand." Gal Gadot shook his head and handed over the newspaper. "Didn't you brag about how you can understand Chinese?"

"It's not bragging, I can really understand."

Murphy took the newspaper and took a look. Gal Gadot just said to buy a newspaper at that time, but did not explain what to buy. The staff probably thought that people in the entertainment industry were interested in entertainment newspapers and magazines, and they bought an entertainment journal here.

He opened and looked at it, and saw news related to him in the front position.

"What's wrong?" Gal Gadot asked with concern.

Murphy pointed to the poster picture of "Both of Steel" under the title of the news and said, "News related to us."

"I know, the picture is very clear." Gal Gadot said deliberately, "Don't you know Chinese? Can you read specific content?"

"no problem."

Clearing his throat, the square words that fell into his eyes changed from Murphy's mouth to American English with a local Los Angeles accent. "The creator of "Superman: Man of Steel" attended the Shanghai International Film Festival, and the famous Hollywood director Murphy Stanton greeted Chinese movie fans."

Since Chris Evans went to South Korea and Megan Fox was doing preliminary promotion for "Transformers", the only main creators who came here were Murphy and Gal Gadot.

"Why do you need to add Superman to the title of "Man of Steel"?" Gal Gadot was a little confused. "Didn't you deliberately remove Superman's name from the title?"

Murphy shrugged, "It should be for commercial gains, right? I'm afraid that few people here know what they are saying, and Superman's words are still very influential."

Even though I haven't read the comics, many people here know that there is a superhero in America who wears underwear and likes to save the world.

In fact, many of the naming methods of China Film Group here are very complaining. The most famous one is undoubtedly that almost all the animated films produced by Pixar Animation Studio are named as a general mobilization, but from a commercial perspective, the Chinese translation of most films is just like "Superman: Man of Steel", which is more suitable for the market situation here.

"Do you still want to listen?" Murphy signaled the newspaper in his hand, and Gal Gadot nodded, "Continue."

Murphy had to become a newscaster again.

"This newspaper reported that Warner Bros.'s annual superhero blockbuster "Superman: Man of Steel" will be launched in mainland China on June 20. Hollywood new director Murphy Stanton recently greeted Chinese audiences through short videos and revealed that he would go to Shanghai to participate in the Shanghai International Film Festival this week. At the same time, the new Chinese version of the poster was also exposed."

The poster is the one under the title, which is completely based on Superman as the selling point. And as early as London, Murphy recorded a promotional video and specially showed off a Chinese video. I believe this can also win the favor of many Chinese movie fans.

"In the short film, Murphy revealed: 'I am very excited to come to China to promote our new movie "Superman: Body of Steel". We are looking forward to meeting Chinese audiences in Shanghai next week.' It is understood that the Shanghai promotion schedule for "Superman: Body of Steel" is a strong alliance. Director Murphy Stanton and Gal Gadot, who plays Wonder Woman in the film, will appear at the Shanghai International Film Festival together, aiming to form the strongest group of films and do their best to promote this movie."

After reading this, Murphy stopped. The following were all about promotional and flattering content, and there was nothing to say, and he also fully proved to Gal Gadot that he was proficient in Chinese.

After the car arrived at the Hilton Hotel quickly and arranged accommodation and other matters, Murphy declined a banquet. He had just experienced a long-distance flight, and both he and Gal Gadot need to rest and adjust the market.

However, what I saw and heard along the way, as well as the plans formulated by Warner China, all show the importance of this market.

Just like those famous companies and large groups, Hollywood's six major companies are not fools, how could they not see the potential of the Chinese market?

"There are a large population here, and the demographic dividend brought by economic development is not difficult to analyze," Murphy said to Gal Gadot, who asked about these. "Of course it will attract Hollywood snoops. Think about it, there are 1.3 billion or even more people here. The economy is developing rapidly now. As long as one-tenth of the population can become a regular visitor to cinemas, what kind of explosion will be in the future?"

"Yeah." Gal Gadot nodded, "By the way, it is said that Walt Disney has been operating the city's Disneyland. Is it also planning for the market here?"

"That's right." Murphy thought for a moment and said, "Disney Park can be said to be a stepping stone for Walt Disney Group. If such a huge investment is implemented, they will definitely receive preferential treatment here in some aspects."

The treatment of Disney-owned movies and a series of products here undoubtedly proves this.

Indeed, most Disneylands in the world, if you only look at ticket revenue, will almost always suffer huge losses. It will be difficult for Shanghai Disneyland to get rid of this situation in the future, but Disneyland is more about selling tickets. As Murphy said, its role is mainly reflected in other aspects.

From policy benefits to copyright income to peripheral products, if all of these are included, it is not difficult to find that Walt Disney is the real winner in the industrialization of films.

Although Murphy believes that the style of "Man of Steel" is not suitable for the current Chinese market and will not achieve much good results, Warner Bros. still joined forces with China Film Group to promote the film with great fanfare, and also specially placed the premiere in China at the Shanghai International Film Festival to attract more attention from Chinese audiences.

In fact, Murphy is very clear that Warner Bros. is more about making plans for the future of the series. After all, any market or video cannot be naturally popular. Behind the huge results, all of them are carefully planned and operated.

Since the Chinese premiere of "Man of Steel" is two days away and the Shanghai International Film Festival coincides with the Shanghai International Film Festival. After the reversed jet lag, Murphy and Gale went around several famous places in Shanghai. The focus is naturally on the films screened during the film festival, especially Chinese films.

What impressed him the most was "Wu Qingyuan" directed by Tian Zhuangzhuang. It was not because of how good the content and storyline were, but because the film's photography style made people impressed. After all, it is hard to say that it has too much resonance in other aspects for a person who doesn't understand Go at all.

Another gain was that Murphy found that his fame was not very big here. Perhaps those movie fans who like movies knew that Hollywood had a director with a unique style like him, but the general public basically didn't know it.

Not to mention the general public, Murphy also met several reporters who specialized in entertainment lines during this period, and the reporters here also did not recognize him.

It is no exaggeration to say that his fame here is not even comparable to Nicholas Cage, who plays Lex Luther.

Murphy knew how terrifying Nicholas Cage had, so he specially brought Uncle Cage over here, but he had to arrive in Shanghai on the day of the premiere.

Other Murphys are not very clear about it. They only know that as long as any film starring Nicholas Cage does not involve the sensitive issues on this side, no matter how bad the film itself is or how bad the box office in other parts of the world is, it can basically appear in theaters in the Chinese market.

This is definitely a very strange place in the Chinese film market. Anyway, Murphy didn't understand it before, but he still couldn't figure it out now.

Perhaps the rumors that a big shot here in the rumor is Nicholas Cage's hardcore movie fan may be true.

On June 20th, Nicholas Cage arrived in Shanghai. According to news from Murphy, hundreds of movie fans came to the airport to pick them up, and even avid fans drove Nicholas Cage's special car to follow from the airport to the scene where the "Man of Steel" premiere was held.
Chapter completed!