Chapter 396 Split word of mouth and box office
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"Although the story of "Spider-Man 3" has not yet fallen into the mentally retarded "Batman and Robin", it is obvious that the increase in characters leads to the dispersion of clues and the weakness of certain plots. There are loopholes in many places, which are quite far-fetched and lack the appropriate auxiliary mats."
In the first weekend of the summer season, "Spider-Man 3" has launched a silence in terms of professional reputation, media reputation and audience reputation. The imdb score after three days of the first weekend was even only 6.4 points.
However, the summer season is different from the Thanksgiving Christmas period. It has its own rules. The reputation of a film cannot determine the final box office results. Looking at the North American summer season in the past ten years, bad reputation and high box office often appear in the same film. The impact of reputation on a film in the summer season is undoubtedly the smallest compared to other periods.
Moreover, "Spider-Man 3" has the first two films as a prelude to accumulate enough fans. In addition, Sony Columbia announced before the release of the film, which will be the end of the trilogy, which will naturally attract a considerable number of viewers to the theater.
Amid a negative review, the box office of this film did not converge at all. It earned more than 151 million US dollars from North America in three days in the first weekend, setting a new North American weekend box office record.
"Spider-Man 3" undoubtedly achieved a huge market success, and this success belongs to Sony Columbia Pictures and Marvel Comics.
"The success of "Spider-Man 3" proves one thing to us."
In an office of Marvel Pictures, which has been established for a few years, Kevin Feige sat in a high-back chair, looking at Avi Arad and Stan Lee opposite him, saying, "Marvel's superheroes are more popular with moviegoers."
"That's right." Although Stan-Li's heart is old, his heart is not old at all. "My children will occupy more big screens."
Avi Arad nodded slightly, "We can have more expectations for "Iron Man". As long as this video is successful, the entire Avengers plan will be launched smoothly."
Stan Lee laughed, his eyes almost laughed, "Superhero movies will be our world!"
This was recognized by Kevin Feige and Avi Arad, but Kevin Feige's mind was still clear. He reminded, "Don't forget that the DC Comics plan has also been unfolding, and it is one step ahead of us."
"DC?" Stan Lee shook his head and said disdainfully, "DC's superheroes are outdated, and Warner Bros. people have long forgotten how to shoot superhero movies."
Since 2000, Warner Bros. has invested in superhero movies, and the final result is not much better than the super disaster "Batman and Robin".
Unlike Stan Lee and Avi Arad, who have been in the comic circle for many years, Kevin Feige knows the film industry better.
"Don't underestimate Murphy Stanton," he said solemnly. "Murphy Stanton has never failed after so many years in Hollywood."
Stan Lee didn't take it seriously at all, "Kevin, you look at him too highly. Don't forget that this is the most difficult Superman movie to be filmed. This series has fallen off the cliff. Just a young director like Murphy Stanton who has never proved himself in the field of large-scale commercial production can save Superman movies?"
He shook his head, "Superman movie is dead, Murphy Stanton will compensate himself too."
Now is the era of marvel superheroes, and the glory of DC superheroes on the screen was over in the 1990s.
No wonder Stan Lee had such an idea. The great success of the "Spider-Man" series fully proves the popularity of Marvel superheroes on the screen.
Whether it is the reputation of the decline or the bombardment of critics, it cannot stop the huge box office success of "Spider-Man 3". In just ten days after the film was released, the box office in North America exceeded the $240 million mark, which is definitely a super money-making machine.
The situation is similar. The newly released "Shrek 3" this weekend. This film created the worst reputation and various lows in the entire series so far, but the box office was not only not dragged down, but it continued to rise. In the three days of the weekend, it even won an unprecedented $120 million in North American animated films, setting a new record for the opening of animated films in North American film history.
The separation between reputation and box office of commercial masterpieces during the summer is fully reflected in the two films "Spider-Man 3" and "Shrek Monster 3".
As the new week begins, "Man of Steel" can count down with one hand when it is released.
Copy delivery, premiere location, publicity and hype, inviting guests, and formulating processes... Murphy doesn't have to worry about all of these, as long as he and the crew cooperate with Warner Bros.'s plan.
Although Warner Bros. has had few super-popular films in recent years besides the "Harry Potter" series, as one of the six traditional companies, it is still easy to operate these matters.
In the last period before the release, Murphy's eyes were more concerned about the box office pre-sale of "Man of Steel".
In the summer season, facing the strong competition of so many super masterpieces, it is very important to get a good result. The box office of the first weekend is very important, and it is not an exaggeration to say that it is the key. The first weekend box office of most successful summer films can often account for one-third or even more than half of the total box office in North America.
Without a successful first weekend, facing the new films that are constantly being released next, it is difficult to get a big box office number unless the quality of a film is so good that it is amazing or other films are bad enough.
Producers and publishers will also find ways to attract most viewers into theaters on the first weekend.
Nowadays, with the increasing development of the Internet, e-commerce has begun to penetrate every corner of North America, and the film industry and theater companies are no exception. There are quite a lot of pre-sale websites for movie tickets in North America, including the traditional two major movie websites, ImDB and Bo.Oie.Toujo, and similar businesses have been launched.
Movie fans can book tickets for the first week of the movie they are interested in in advance through the relevant sections on the website. The reservation results can directly reflect the possible first weekend box office results of a video.
"The scheduled results of "Man of Steel" are certainly not as good as sequels such as "Spider-Man 3" and "Shrek Monster 3."
In a black Bentley sedan heading to the Lincoln Art Center in heavy rain, Murphy said to Gal Gadot, who was sitting next to him. "The first week pre-sale of $16 million can also be ranked among the top five in North America pre-sales."
Gal Gadot held his arm and said with a smile, "Dear, your appeal has always been very strong."
"It is the appeal of a specific fan group." Murphy knew that the style he chose would also be rejected by a considerable number of fans. "We don't have to doubt the appeal of Superman at any time. As long as the audience responds well, it is not difficult to achieve the expected results."
Warner Bros. has invested so much money and resources in "Man of Steel" and of course he wants to get an excellent box office number. The company's internal expectations are that the box office in North America will be around $100 million in the first weekend, and the final box office in North America will not be less than $250 million, and the global box office will reach $600 million.
Judging from the final box office results of "Return of Superman", such numbers seem to be difficult.
However, Murphy has been very clear from the beginning of his intention to take on this project that Superman is indeed a very difficult superhero movie, but the number of Superman fans is definitely easy to kill other superheroes. As long as the quality of the film is not bad, it is not difficult to meet Warner Bros.'s expectations.
Besides, he still has some confidence in himself.
The Bentley was gradually approaching the Lincoln Art Center. The North American premiere of "Man of Steel" was held by Warner Bros. at the New York State Theater at the Art Center.
Lincoln Center located in the Upper West Side is the largest art venue in the world. Composer Bernstein's famous musical "West City Story", which is based on this place. Before the construction of the Lincoln Center was completed, this area was a slum in New York, but it has now become an important stage for performing arts and is the most coveted residential area in New York.
The Lincoln Art Center is not only the highest-level art event venue in the United States, but also has a high level of recognition in the world's art halls. Excellent artists around the world are proud of performing here.
This afternoon, a large number of reporters and movie fans gathered here to welcome the release of "Body of Steel".
However, today the weather was not good, and it started to rain in the morning, and after noon, it became heavier and heavier. When the car Murphy was on was about to arrive at the red carpet, it turned into a heavy rain.
Despite the heavy rain, it did not affect the premiere's scheduled performance. Warner Bros. had already prepared for the premiere red carpet event, and the premiere red carpet was arranged to be held in the canopy. On the narrow and crowded red carpet, the stars were in a hurry.
Chris Evans, who is the "New Superman", caused the crowd to scream as soon as he appeared. The classic gray suit showed a strong "steel body". A handsome face expressed a sense of righteousness. Megan Fox, who was walking with him, was much more low-key. She appeared in a black dress with brown hair and red lips, looking a little conservative but could not hide her beauty and sexiness.
Murphy and Gal Gadot walked on the red carpet later, but it caused a sensation as soon as they appeared. Media reporters surrounded the neighborhood frantically, desperately pressing the shutter of the camera in their hands; the cheers of fans on both sides of the red carpet were one after another, which was no less than the first-line superstars who welcomed Hollywood.
Of course, there are also some reporters whispering, waiting for Waterloo in "Man of Steel" to experience a joke between Murphy and Gal Gadot, and even wrote the script.
But in the eyes of ordinary movie fans, Murphy is the guarantee of the quality of the film, and they are looking forward to seeing a wonderful film. (To be continued.)
Chapter completed!