“The promotional and marketing plan is already complete.”

In the conference room, Kara Fis stood at the front of the long table, "The rest is execution."

She glanced at Murphy on her left hand, and Murphy just nodded slightly but didn't say anything.

Just like in sets and post-production, Carla Fis always takes him as the main person. In such occasions that demonstrate the authority of the producer, Murphy will also take Carla Fis as the main person.

Besides, the two have had enough communication in private and there is no need to repeat it at the meeting.

Kara Fis asked his assistant to distribute the information one by one to the person in charge of the various publicity work of "Song of Ice and Fire: Game of Thrones", and made explanations one by one. Although the quality of the TV series is guaranteed, if you want to win enough support, publicity and marketing is still the key to the key.

Such a working meeting will not last too long. Everything is based on effectiveness. In just half an hour, Carla Fis announced the end of the meeting and walked out of the conference room with Murphy.

"I won't give it to you."

When he arrived at the elevator, Cara Fais said to Murphy, "I asked someone to contact the reporter of Fox TV. They are waiting for you outside the building. Remember to say something."

"Don't worry." Murphy waved his hand, "I'm ready for what to say."

Now that he has entered the publicity period, he has become high-profile again and frequently appears in the media. Such encounters with media reporters have been arranged several times before. Every time Murphy throws out some new news to attract attention.

This time, he just walked out of the Fox Building, and Murphy was immediately surrounded by several reporters. Unlike before, the topic he talked about this time was mainly focused on George Martin.

With the promotional hype of the "Song of Ice and Fire" series by 20th Century Fox, George Martin became famous and even called it "Tolkien of America" ​​by some media.

"All the adaptations are faithful to the original, Martin has been involved in the production from the very beginning, and if you read Martin's blog, you know his excitement is contagious."

Facing the camera lens, Murphy began to praise without hesitation, "Game of Thrones is adapted from a truly great work. George Martin weaves an extremely complex story that covers thousands of miles of land, creates many characters, and spans thousands of years of history, which makes Martin hailed as the "Tolkien of America" ​​by Time magazine."

He added with a smile, "I don't comment on this to trigger a verbal battle, or to think that he is everything and the end of a fantasy novel, it's just to show how good his work is."

This interview with Murphy also announced the beginning of a series of crazy publicity.

The 25th day before the start of the airing, Fox Cable broadcasts the latest trailer of "Song of Ice and Fire: Game of Thrones" by Crows, who guides the journey to another world.

This latest pioneer trailer flashes many characters, a crow leading the sight and running through the entire trailer.

After the trailer was broadcast, there were very positive responses on the Internet. Many book fans believed that the Three-Eyed Crow was actually the incarnation of the prophet or the ancient god. In this clip, it played a guest role as a guide who led the audience to enter another world.

On the 24th day to the end, Stanton Studio and Twentieth Century Fox introduced five posters of roles with the Iron Throne as the center of power to the media: Lord Ned Stark of Winterfell, King Robert Baratheon, Queen Cersei Lannister, Dragon Girl Daenerys Targaryen, and Ned's illegitimate son Jon Snow.

The five people sat upright on the Iron Throne in different postures, and each poster was also accompanied by slogans associated with their characters.

The proverb "Winter has come to" is really suitable for the Lord Ned of Winterfell; "Killing can make my brain clearer" makes King Robert Baratheon more majestic; "Everyone except us is an enemy" makes Cersei, who bows his head very cold; "I don't have a kind heart" and Daenerys' side face half of his back in the dark create a cold and cruel atmosphere...

On the 23rd day to the end, Fox TV broadcasts a Sean Bin interview about Game of Thrones.

On the 22nd day, Murphy's official blog released a brand new sixty-second trailer, and a large number of unruly media hype trailers were as shocking as epic.

On the 21st day, Fox Limited released a ten-minute behind-the-scenes special and invited Paul Wilson, who served as deputy director, to interview. The latter fully learned Murphy's self-promotion in publicity. He listed the top ten highlights for the series, including a luxurious cast led by Sean Bin and Jessica Alba, a wonderful storyline, a treacherous and changeable political conspiracy, awesome characters, a height that a fantasy series never reached, a super great director, etc.

On the 20th day, the producer's official blog released a panoramic view of the Westeros continent and marked with different text descriptions.

Great Wall of Desperateness: The blood and souls of many night watchmen remain in this cruel place, but it stands here to protect the seven countries from any threats outside the northern border, although the savages always break through this line of defense.

King's Landing: It is far away from the banks of the Blackwater River in the south, and looks quite luxurious. It is the location of the Iron Throne and the source of all conspiracies, killings, and dark activities...

On the 19th day, the latest extended version of the trailer appeared on the Internet. All the "players" who are about to appear in "Game of Thrones" will sit on the Iron Thrones to show their respective desire for power.

On the 18th day, George Martin's personal blog appeared on the desktop with the theme of "Song of Ice and Fire: Game of Thrones", as well as the family logo and the design draft of the proverbs that will appear in the series.

On the seventeenth day, Sean Bin’s personal publicity time has arrived.

On multiple search engines on the Internet, Sean Bin suddenly became a popular figure. There was a discussion article on the blogs of many well-known bloggers. In which episode will Ned Stark, played by Sean Bin, who likes to get a bento in his works, die?

The article also summarized it specifically, saying that Sean Bin's movie is very tragic, with various characters killed in various ways, and was buried alive once, shot 7 times, bombed and killed once, dismembered once, beheaded once, hanged twice, slit throat twice, stabbed to death twice, fell to death twice, shot to death once, crushed to death once...

It's so miserable that it's impossible to look directly at.

On the 16th day, the restaurant car with the theme of "Game of Thrones" stopped on the streets of New York and Los Angeles, and planned to provide "street meals" to the people who come here within the next month. The delicious dishes sold by these restaurant car are all from the descriptions in the book, including roasted rabbits, flavored roast duck, venison, lemon cakes, etc.

On the fifteenth day, "Song of Ice and Fire: Game of Thrones" was half a month away from being broadcast on Fox TV. Stanton Studio and Twentieth Century Fox held a trial meeting for the first episode, involving professional media reporters and a small number of book fans.

After the trial, various gossips began to circulate on the Internet, but most of them were beneficial to the series.

"Many people participated in the preview, and praise gathered like a tide, forming a huge momentum. Some people wrote various reasons to praise the series, but no matter what kind of praise, it would not be too much, because you will be impressed by its wonderful stories, broad worldview, delicate character creation and various allusions to history. It makes you think and enjoy it; it makes you surprised and obsessed with it. In the end, no one says he regrets it."

Some of the people participating in the trial were Murphy's fans, who also gave high praise.

"You may watch this series for various reasons, such as: plot tension, death and hope, the direwolf of fate, fantasy elements and fantasy space, family disputes, temptation of power, deviant sex, love, cruel violence... In any case, it has Murphy's style, appearance and blood, and darkened DNA."

Starting from the trial meeting, the promotional and marketing of "Song of Ice and Fire: Game of Thrones" has entered a stage of bombardment.

However, even with such a large-scale bombing, Stanton Studio and Twentieth Century Fox were targeted.

After all, this is a series played on cable TV. If you want to succeed and gain more attention with a high reputation, you must first take care of the users of cable TV.

Generally speaking, TV series are very popular popular cultural products. Compared with well-made and often artistic films, TV series are almost unquestionable to lower their figures.

However, since the new century, this rule has gradually been subverted under the impact of American cable and cable TV series such as "Brothers" produced by them.

Cable stations originally rely on subscribers to obtain main commercial benefits, and there is no need to compete for ordinary audiences like wireless stations. For cable stations represented by H wave, amc and Fox Cable TV Network, customers who are willing to pay for their programs are generally middle and upper-class American citizens with higher social status. Serve them well is the king of cable stations to make a living. As for viewership, the total number of users of cable stations is there, which is not as important as wireless stations.

Therefore, it is not difficult to understand the eliteization and heavy taste trends of some TV series on cable. The playback strategy of "Song of Ice and Fire: Game of Thrones" is also quite clear. First, lock in high-end audiences on cable stations, then use heavy taste sensory stimulation to attract their attention, create a considerable reputation and momentum, and spread to a wider audience group, and use replays, releases DVDs and online on-demand to complete a larger range of dissemination, becoming a truly popular drama, and achieving huge profits.

Whether these can be realized will not be known until the broadcast day "Winter is coming" is coming. (To be continued.)
Chapter completed!