The bright sunlight shone on the palm trees near the Hilton Hotel in Beverly Hills. A black Bentley sedan rushed by, circled around the left, arrived near the main entrance of the hotel, and stopped steadily.

A large number of reporters gathered in front of the hotel door. When they saw the door of the Bentley car being pushed open from the inside, they immediately surrounded them and aimed at Murphy who was getting out of the car and pressed the camera shutter crazily. The people who were moving fast had already rushed to Murphy. Although they were stopped by the security personnel arranged by the organizing committee in time, they did not prevent them from handing over the microphone in their hand.

"Director Stanton, do you think you can get the first Oscar nomination?"

One question after another was like not having money, throwing it at Murphy crazy.

"There are comments that "The Lost Lover" is the best movie of the previous year. What do you think?"

"At a public event the day before yesterday, you said that James Franko and Charlize Theron were both worthy of the Oscar nomination for Best Actor and Actress. Why?"

"How many Oscar nominations do you think "The Lost Lover" can get, and how many Little Golden Men can you get in the end?"

This is an Oscar nominee luncheon, unlike the past colleges always held at the Ritz View Hotel on Wishiel Street, this year it was specially placed at the Hilton Hotel on Beverly Hills.

After doing so much work some time ago, he threw out millions of dollars in publicity and public relations expenses. Of course, Murphy wanted to see if he could get the results he wanted.

He did not answer any questions from the reporter, and it was not the time. Under the guidance of a staff member, he entered the banquet hall where the nominee luncheon was held, then looked around, and soon found the table where Bill Rossis was, James Franco and Charlize Theron were, and walked directly over.

"You guys came very early."

He pulled a chair away and sat next to James Franco. Bill Roses shook his head, "You're here too late."

James Franco leaned on the chair, "He always likes to come late in this situation where he needs to show off."

Murphy spread his hands, but said nothing.

"I think," said Charlize Theron, wearing a white dress, with a smile, "Murphy doesn't want to steal our limelight."

Her smile was extremely bright and she looked in a very good mood.

Actually, this is not surprising. No matter what the response is, Charlize Theron has a great hope of nominating for Best Actress, and even the one with the greatest chance of nomination among all the awards of "The Lost Lover".

Due to the role setting, Amy, the heroine is very outstanding. In contrast, it is much more difficult for James Frank to be nominated for Best Actor.

In the PR publicity, Stanton Studio and Caa's biggest efforts are the five nominations: Best Director, Best Actor, Best Actress, Best Editing and Best Original Screenplay.

In Murphy's mind, as long as he can get three of them, it will be a victory.

During the entire awards season campaign, "The Lost Lover" did not win any important awards in the Oscar outposts, such as the awards of major film critics and major trade union awards, but received a series of nominations, which is also very beneficial for the film to win the Oscar nomination.

As for Charlize Theron's winning of the Golden Globes for Best Drama Actress last month with Amy, Murphy didn't take it seriously at all. The Golden Globes, which had almost no intersection with the Oscar judges, was just a vane for self-proclaiming the Oscars.

The real vane of the Oscars is the major union awards, because the judges of the union awards have a large overlap with the Oscars.

If you want these people to choose "The Lost Love" in the nomination, public relations publicity is extremely important.

Many times, the quality of a movie is very subjective and is very easy to influence the opinions of others because it has no criteria for judgment. The Oscar is different from those film festivals in Europe. It is produced by the votes of thousands of judges, so it is possible to influence the votes of these judges in public opinion.

Release relevant public relations manuscripts, especially articles from some famous film critics, accept TV interviews, participate in TV programs, and participate in various Oscar outposts. These can effectively affect the final choice of judges.

Attend a breakfast date with Brokeback Mountain director Ang Lee, having lunch with Philip Hoffman, the lead actor of Capote, and having a drink with George Clooney, the director of Good Night, in the evening. This sounds like a dream schedule, but it's just an ordinary day for an Oscar judge during the awards season.

Celebrities, food, comfortable environment, pleasant conversation, these are just the "opening remarks" that won votes in Oscar PR activities. Ambitious guys like Murphy are very clear that these investments make sense because they have won the favor of the academy and judges, and nominations for works or even winning Oscars can bring great financial returns.

The re-release of the video, the release of DVDs, the reprint, the surrounding sales, and even the investment in other company videos will become a natural thing, and this is the "reputation" effect.

Since Harvey Weinstein joined this fame and fortune game called Oscar in the 1990s, the bottom line of the game has undoubtedly been lowered a lot.

Behind the Oscars, many people are saying that "no award is true and credible", "everything has price and reward", "to win, anything can be paid", "Harvey Wainstein has completely changed the rules of the game for film awards"... The ever-elevated PR activities have completely changed the way the film is promoted during the awards season, becoming more "positive", "effective", and looking more like a political campaign.

Every Oscar winner has one thing in common that uses his strengths and powers to the extreme within the rules!

Therefore, as long as you are willing to work hard to promote and public relations, you can always get some tickets from the judges. If you don’t get them, the conditions for others are better than yours.

Of course, the premise of all this is that the film must have the most basic competitive strength

Murphy's publicity and public relations work is not the best among all competitors, but it is also quite good. The theme of "The Lost Lover" is a bit problematic, but it is not particularly big. In addition, the quality of the film is sufficiently guaranteed. When the nomination list is announced, it should not be unpopular to get a few heavyweight nominations.

"The Lost Lover" has won four nominations for the 78th Academy Awards, namely Best Director, Best Actor, Best Actress and Best Original Screenplay.

Although there are not many nominations, each one is nominated for heavyweight awards, especially the nominations for Best Director, Best Actor and Best Actress at the same time, which has greatly exceeded the expectations of Murphy and Bill Roses.

The biggest winners of this nominee luncheon are "Crash" and "Brokeback Mountain".

The former won six Oscar nominations, including Best Director and Best Picture, while the latter won eight Oscar nominations in one fell swoop with great topic and the support of his comrades.

It is obvious that this Oscar ceremony is a competition between "Crash" and "Brokeback Mountain".

Murphy vaguely remembers that "Crash" took away the best film, while "Brokeback Mountain" made Ang Lee the throne of Best Director.

Many people once thought that "Brokeback Mountain" lost its best film as a scandal, and he also thought so at that time, but now there has been changes. Not to mention that the theme of "Crash" is more American and the preferences of white judges, just judging from the public relations situation Murphy has learned now, the chances of "Crash" becoming a winner are greater than "Brokeback Mountain".

Some time ago, a lot of well-known film critics unanimously criticized "Brokeback Mountain", believing that if such a film wins the best film, it must be an Oscar scandal. Although comrades are supporting this film, and North Hollywood has had a rainbow flag parade supporting "Brokeback Mountain", the Oscar judges have always existed without the public.

Behind the criticism of film critics, no one can tell whether someone is operating, but it can effectively affect the choices of some judges.

In addition, during the public relations period, "Crash" set a new record in the awards season. The producer and publisher mailed more than 160,000 DVDs in total, and the DVD package also included a small gift in the name of the video materials.

This is definitely a big deal that has never been done in Oscar's public relations history. According to Murphy's estimate, the cost of "Crash" on this item alone will exceed two million US dollars.

It is no exaggeration to say that from the judges and staff of the School of Film Arts and Sciences, to the slightly famous film critics in North America, to the influential media and journalists, the production and distribution of "Crash" has taken into account, and at least they have the DVDs and gifts of the film in their hands.

Don’t underestimate these things. People’s hearts are often the most difficult to estimate. A little bit of seemingly inconspicuous small profits may prompt them to make biased choices.

The public relations investment of "Crash" far exceeds that of "The Lost Lover" and "Brokeback Mountain". High investment may not guarantee a certain award, but it is the basic condition for today's Oscar games.

"Thank you, Murphy."

In the lobby of the Hilton Hotel, Charlize Theron looked at Murphy gratefully, "I really don't know what to say."

"Then stop talking." Murphy joked casually, "Just as long as I invite you next time I invite you, I can get a half discount on the pay."

Charlize Theron laughed, seemingly very happy, but he didn't mean to answer Murphy's words.

Murphy was just a joke, nodding to Charlize Theron, preparing to say goodbye with Bill Roses, but a woman suddenly appeared in front of him.

"Hello, Director Stanton."

This is a young woman with a very fashionable and exquisite dress, and she obviously came here to find Murphy. (To be continued.)
Chapter completed!