Hanging up the phone with Gal Gadot, Murphy walked into the event and was immediately surrounded by countless reporters. The continuous success has already covered him with a halo, which will naturally attract media attention.

This is a media and movie fans meeting in the San Francisco area, and it is also a stop in many North American publicity activities.

Attending such an event will inevitably be besieged by reporters.

"Director Stanton, "The Lost Love" has a typical black style."

When Murphy left, a reporter struggled to come to him and asked loudly, "Looking at all the videos you shot and produced have a distinct black style. Why is that? Is it really like some media said that your unfortunate life before entering Hollywood has affected your creative style?"

"All my videos are never about writing about the sweetness of society, but about reflecting some real problems."

Since he came out to do promotion, Murphy would of course give the media something that could promote and hype. He turned to look at the reporter and asked, "Don't you think noir is beautiful?"

He didn't need a reporter's answer, and continued, "Movie Noir is the most beautiful black pearl in the crown of film art. The main idea of ​​film noir is to explore the darkness and evil deep in our human nature, and to explore how alienated society can overwhelm and devour the good side of human nature. Billy Wilder's "Sunset Avenue", John Houston's "The Malta Eagle", Roman Polansky's "Chinatown", Coen's "The Coen Brothers' "The Absent-minded Barber", David Finch's "The Seven Deadly Sins" are all classic works, and I also want to shoot a classic film noir such as this."

Murphy then threw out another sentence, "Film noir allows us to see the darkness of reality, see the ingenious story arrangement and the beauty of visual impact, discover and reveal the evil of human nature and the darkness of society, to me, this is a kind of good."

In fact, now, he has also discovered that the person who once was on the other side of the Pacific had gone completely wrong in learning film production. At that time, he only cared about his personal hobbies and interests, but ignored the fact that there was almost no room for noir movies to survive there.

These answers not only did not meet the needs of the reporters, but instead made them even more crazy.

Another female reporter asked, "As far as we know, many couples have problems after watching the movie. Will the views of love and marriage you promote too negative?"

"How fragile is your love if you say that you don't believe in marriage or love after watching "The Lost Love"?"

The film has been released, and of course Murphy will not say anything about 'breaking off 15 million couples in North America'. Such a gimmick is suitable for pre-screening promotion, but not for now. Therefore, he changed his tone, "Isn't this a positive energy and passionate movie that enhances the happiness of ordinary couples?"

After saying this, Murphy stopped answering the reporter's questions and turned to the car.

This is all part of the entire post-screen promotional plan of "The Lost Love".

As the film has spent its hottest first weekend, Twentieth Century Fox has promoted a series of publicity and marketing plans, and uses the Internet as the main carrier.

Any hot topic that can attract attention is the focus of the 20th Century Fox and the Internet Navy.

For example, on the blog, there is a topic that is difficult to distinguish between true and false and is widely circulated.

"It is reported that 20th Century Fox and Murphy Stanton are promoting the sequel to "The Lost Lover". The theme of the sequel will be Nick Dunn-counterattack Amy. If the male lead is you, how should you counterattack the black-bellied heroine?"

Twentieth Century Fox is not aimless. Such interactive topics can inspire the greatest enthusiasm of movie fans.

On any webpage on the Internet that reprints this topic, you can see a large number of movie fans’ replies, racking their brains and actively participating.

"I increased my insurance limit, pretended to be an accidental car accident or something, and then I secretly appeared in various places after my wife received the insurance payment and deliberately found someone to film and expose it. It is best to spread some rumors that my wife had a grudge against him and could not let go of her affair, so she forced him to compensate for it, so she would not find evidence of insurance fraud, and she would hide her identity for life. She could also use public opinion to revenge and avoid her wife, but the difficulty coefficient was so high that Nick Dunn could not hold on with her lazy little head."

"There are two best ways to counterattack the male protagonist. The first is to become a disappearing boy, so that she will never find her again. You continue, I don't care about being ruined or something, and I completely put aside everything. The second is to write about his own experience on the blog, so naturally, there are people from Hollywood who will shoot his autobiography. So this is not a problem of counterattack, but he didn't want to counterattack at all."

Whether it is Charlize Theron's performance or the setting of the character itself, Amy left a deeper impression on people, and Nick Dunn's mediocrity really cannot arouse people's favor, and not many people are optimistic that he can make a comeback.

"Actually, I want to say: There are risks in counterattacks, so be cautious when taking action. The male lead's lawyer finally stated that he should not mess with his wife if he has nothing to do in the future. If a mortal wants to counterattack the Ivy League academic master, it is really, and he can only think about it. It is not a high IQ school, but it really wants to fight wisdom..."

"Where is a counterattack? The heroine is proficient in psychology and sociology, and grasps the male protagonist's psychology and social public opinion orientation. Such a scumbag male protagonist has no ability to counterattack. He can only live in a misunderstanding for half of his life, and raise the plotted child for a long time."

"Why do you want to counterattack? Their marriage is originally a combination of a bitch and a dog. The husband has an affair and his wife has a spare tire. It is a match made by nature, so no one blames anyone. They are very compatible. After such trouble, they restrict and control each other. Isn't it bad? Why do they counterattack?"

"The Lost Lover" has strong media and audience reputation as a backing, but if it wants to maintain a certain popularity, a participatory publicity method is essential.

Twentieth Century Fox has a mature operating system, and the energy it can exert is quite amazing when this system operates normally.

The first week of the film also convinced them that Murphy could once again make a big splash.

The Internet is full of various topics related to "The Lost Lover" and various so-called analyses, which are simply the grand occasion after the release of "The Matrix".

"I would like to explain the questions related to "The Lost Love"..."

"Why does Amy hate Nick so much and still want to come back to him?"

"On the three views of Murphy Stanton in "The Lost Love" are different from normal people!"

"Who is the real victim of Nick Dunn or the magical Amy..."

“Is marriage really like what is said in “The Lost Lover”?”

Such topics are circulating everywhere on the Internet, and everyone analyzes them based on their own opinions. There will be a hundred Hamlets in one hundred people's minds. Most of them think they are the most correct and want to convince those who have different opinions. In order to list and find evidence, some people will go back to the theater.

Unlike pre-screening publicity, these are some popular publicity and marketing methods that Hollywood uses after the continuous success of films relying on Internet publicity in the late 1990s.

This method may not be very clever, but it is quite practical.

Since the early publicity created enough topics, no special methods were used in the later publicity.

However, there are also criticisms on the Internet, many of which are targeted at Murphy, which cannot be avoided by any film or director.

But some remarks directly point to Murphy's educational background.

"Looking at all the films directed, Murphy's plot structure and camera feel great, but he read too little, had a vision, and had a poor skill, but he was enough, just 'read too little and thought too much', he is a typical American-style director who comes from a low-level class and lacks sufficient cultivation."

Someone even dragged Murphy out to compare with another Dark Wind director David Finch.

"After watching David Finch's movie, I will first lower my head and pretend without showing my expression. I feel very cool. I will go back and secretly watch the film review and study the plot, and tell others how good this movie is the next day."

"After watching Murphy Stanton's video, I don't have to bow my head. I feel very excited. I immediately start discussing with my friends. My face is full of an excited smile."

This comparison has aroused the dissatisfaction of many David Finch fans, believing that how could a director like Murphy be compared with David Finch?

A movie fan who had watched "The Lost Lover" was asked by a reporter when he left the theater, and his answer was very sharp. "Murphy's problem is that he likes many people, which makes literary and artistic youth feel that his personality is not high enough."

Whether it is the debate about "The Lost Lover" itself or the discussion about Murphy, these have kept the film's popularity, especially after the workday, the box office trend is extremely steady.

On the first working day on Monday, it only fell by 45% from Sunday, and it steadily gained $6.9 million, and it rose slightly on Tuesday, winning $7.15 million.

After the traditional North American theater chain was discounted, the box office continued to remain steadily downward, closing at $6.75 million on Wednesday and receiving $6.6 million on Thursday.

"The Lost Lover" was released in North America for a week and easily won $77.3 million.

For a feature film with a production cost of only $45 million, it is not easy to get such a box office figure in a week.

After all, this is not a super big game with special effects as the selling point. There are no fans as the basic audience. Murphy is also very satisfied with such results.
Chapter completed!