Chapter 268 Expected Downgrade
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"No need to worry about these."
Compared to Bill Rossis, Murphy seemed even more calm. "I'm still young, and I guess the old men in the academy look down on me."
Bill Rossis shook his head, "It's up to man."
The professional reputation of "City of Sin" can be described as a huge hit. A large number of professional film critics led by Roger Albert want to blow this video to the sky. Naturally, he has more ideas. If Murphy can get an Oscar nomination, even the Golden Globe nomination will undoubtedly rise in the industry, and his agent can move towards the goal of aa partner as soon as possible.
In the past few months, he has made a lot of attempts and has also persuaded some of the personnel to invest some resources appropriately, but things are far from as smooth as they thought.
The most important point is the lack of support from film production companies and distribution companies. The Miramax and Weinstein brothers are busy with internal battles with Walt Disney, so they have no intention of focusing on Oscars.
"What a pity," Bill Roses seemed unable to let go, "missed a good opportunity."
He could see that Murphy's directing style is becoming more and more commercial. Judging from the style of "Deadpool", it will become increasingly difficult for him to win the nomination for heavyweight professional awards in recent years.
As for Saturn Awards or something, that kind of award will not help Murphy too much now.
"I still have a long way to go." Murphy sat on the chair without any regrets. If it were Miramax's normal moment, perhaps "Sin City" could be nominated for several awards for heavyweight awards, and it would not be surprising that it would not be possible now. "One day we will start an attack on the Oscars."
Some people may be disdainful of the Oscar Best Director Xiao Jinren, believing that it is full of a strong smell of copper and not as high as the highest awards of the three major film festivals, but Murphy never sees this. The mainstream film awards in the world, whether on both sides of the Pacific or on both sides of the Atlantic, are essentially no different. Public relations publicity has long penetrated the bone marrow of the awards, and they cannot be cut off even if they want to be divided.
Now that the Oscar nomination has been announced, it doesn’t matter whether it is regret or not. Bill Roses sighed again and then changed the topic, “I just met the heads of Fox’s distribution department and publicity department in the morning. They all said that after the Oscars, the media resources of Fox Group will be tilted towards Deadpool.”
This is good news, Murphy nodded, "I read the feedback data that Carla Fais received. The publicity effect is very good, basically within our expectations."
The film company will not just focus on painting water and advertising for a certain film promotion, but will also conduct targeted investigations to adjust its strategies in a timely manner based on feedback.
"The Super Bowl commercials responded very well," Bill Roses shook his head. "If Justin Timberlake and Jennifer Jackson had not used such a large scale, Deadpool would have received more attention."
"It's already good now." Murphy was contented, and then asked curiously, "Is there any latest progress in the matter between Justin Timberlake and Jennifer Jackson?"
Even after more than half a month, there are still media attention.
The public relations and publicity managers of these two people are definitely experts, constantly spreading news, such as not participating in the Grammy, what is just an accident, and what is Justin Timberlake's intentional revenge on Jennifer Jackson.
It is no exaggeration to say that these two people stole the limelight of the just-held Oscar nominee luncheon.
"Their agents are ready," Bill Roses seems to know a lot of insider information. "Jennifer Jackson will hold a press conference soon to reveal the truth about the incident."
Seeing Murphy being a little curious, he explained, “This was agreed upon by Justin Timberlake and Jennifer Jackson and their agents at the last rehearsal, and it was a premeditated and planned hype.”
Murphy nodded, "It's true."
If something like this is not planned in advance, several people will believe it.
Sure enough, on the third day after Bill Rossis came, Jennifer Jackson convened a press conference. She and Justin Timberlake once again became the front page headlines of the entertainment media. This ability to grab headlines is admirable.
However, not many people in the industry think that this method is problematic, and it is nothing for celebrities and their agents.
Murphy continued his post-production. Although he had no final editing rights in name, Carla Fiss trusted him enough to completely give him the post-production of Deadpool.
As time approaches March, the special effects addition work is gradually completed. Murphy began to add and edit various sound effects with the sound effects artist. In addition, he also examined the soundtracks created by the musician. He also specially selected some songs that suited the scene with Seth Logan and Paul Wilson to add them together.
Unlike previous Sin City, Murphy did not intend to use the original soundtrack entirely.
At the same time, 20th Century Fox released the official trailer of the first "Deadpool" edited by Murphy. The trailer is still in a funny and cute style, and has appropriately added some action scenes, especially the scene of Deadpool playing while playing noisy and silly, which has been well received by movie fans.
Since the trailer is broadcast on public TV stations, the scale will definitely not be very large.
But the second official trailer was released on the official blog of Deadpool, and the scale on the Internet was much larger than that on the TV station.
"You look like that monster Freddy and Utah terrain came to me."
Such large-scale noise may have some difficulty in understanding movie fans outside North America, but for North America fans, such memes are not difficult.
When most American movie fans hear this rumor, they will immediately understand that Freddy is the villain in "The Story of Ghosts", and Utah is famous for its potholes.
Below the trailer, there are movie fans who leave a special message for this sentence, "This sentence is very skillful, haha..."
This trailer has aroused strong response on the Internet. From the data obtained by Murphy's statistics survey, it is not difficult to see that the level of anticipation of "Deadpool" has been in a state of rapid growth.
In mid-March, when Murphy completed the post-production of the entire film, the most popular superhero masterpiece "Spider-Man 2" this year officially released the main promotional poster of the film. Next to Peter Parker and Mary Jane who were embracing each other, Spider-Man's belief becomes the promotional slogan of the film and poster. The greater the ability, the greater the responsibility!
This slogan has spread throughout the world through Spider-Man's mouth.
Immediately afterwards, Twentieth Century Fox also released the latest poster of "Deadpool". The more eye-catching the propaganda words on the poster, the more irresponsible the more they are!
That's right, Murphy and Twentieth Century Fox are using Spider-Man for promotion, and the effect is surprisingly good.
It is now 2004, no longer 2002, when 9/11 just ended. The audience's demand for superheroes who have been saving the world all day long is no longer so urgent. Even though the situation facing "Deadpool" is far from comparable to that film before, it is not too bad.
Deadpool and Spider-Man in the comics are somewhat homogenized, such as the same mouth cannon, but in Sam Remy's movie, Toby Maguire's Spider-Man and Deadpool are completely different characters. The opposite ideas form a sharp contrast and are also highly discussed by the media and movie fans.
What movie promotions are afraid of is not about discussion, but about no one discussing it.
Deadpool and Spider-Man are both under Marvel Comics, and there are many intersections in the comics. In fact, this promotion is not the individual behavior of 20th Century Fox and Sony Colombia, but the tacit understanding reached under the central coordination of Marvel Comics.
Speaking of Marvel Comics, the company's intention to independently produce superhero movies is becoming more and more obvious. Murphy also completely died and cut out the copyright of several famous superhero movies from there. The contact between the two parties eventually ended up in an unhappy manner.
Similarly, Murphy did not invite Stan Lee to play a guest appearance like he used to, and he was not interested in finding the Supreme Emperor of Marvel.
Under a series of publicity offensives, "Deadpool" became one of the most anticipated films in the April schedule, and also the Warner Bros. and the D-comic masterpiece "Catwoman".
However, the popularity of "Catwoman" is obviously not as popular as "Deadpool". The black heroine seems to be very consistent with the political correctness of the North American film market. The new work of the Oscar Best Actress can also keep the media paying attention, but it cannot change the complaints of comic fans about turning Selena Kyle into black.
Since the production was completed earlier, Catwoman took the lead in the preview, and the negative comments from the media and the preview audience could not suppress even Warner Bros.'s active public relations.
Warner Bros. also made adjustments based on the preview, and needed to seize the last time to re-edit, and appropriately lowered the box office expectations of "Catwoman", reducing the first weekend's box office from $50 million to $35 million, and the North American box office from $180 million to $130 million.
In contrast, the two previews of "Deadpool" were praised. The major theater companies in the North American Commercial Cinema Alliance were even willing to increase the premiere of the film from 2,800 to 3,200 R-rated films that rarely get R-rated films!
Twentieth Century Fox also increased its confidence, and then adjusted its box office expectations for "Deadpool". The box office in the first weekend increased from $30 million to $45 million, and North America's goal also changed from $100 million to striving to exceed $150 million.
The preview media reporter's praise rate was 88%, the average score of 16 professional film critics was 8.2, and 380 ordinary audiences who participated in the preview scored a+ on the spot. These all made Murphy feel relieved. After all, the film appeared so many years ahead of schedule and would definitely face different situations.
Chapter completed!