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When he arrived in Cannes, there was still some time before the opening of the movie. What Murphy saw was a quiet and beautiful seaside town, not a noisy movie capital. He entered the booked hotel and completed the check-in procedures. After a day's time difference, he did not continue to rest. Instead, he followed Erica Steinberg, a familiar producer, to complete the final exhibition procedures for "Horror Planet".

This is not the job of a film director, but Murphy willingly accompanied Erica Steinberg to do these tasks, which can bring him valuable experience.

The two of them first went to the film festival organizing committee to apply for the film festival pass. With the certificate, it would be much more convenient to handle many things.

After paying 2,000 euros, receiving two documents, and walking out of the office, Murphy looked at his blue pass, then looked over to Erica Steinberg's, his pink one.

He guessed that the documents for different professions would be different. On the way here, he vaguely saw people leaving, media certificates, photographers certificates and industry insiders certificates were different.

“Our passes are different in color?”

Walking out of the small building where the organizing committee office is located and coming to the Marina Avenue, Murphy looked at Erica Steinberg curiously, "Is your producer's pass?"

He picked up his blue pass and looked at it. It only had the documents of an industry insider and did not have the title of director or other director.

"The color represents the level of the certificate," Erica Steinberg looked down at his pink pass, and asked Murphy to walk to the rental car, explaining as he walked, "Your ID fee is only $800, mine is $1,200."

Murphy was even more strange. Miramax couldn't be so stingy that he saved these four hundred dollars, right?

"Employees can't get the certificates just by wanting to apply for them. The organizing committee has a special assessment," said Erica Steinberg, who walked to the side of the car, took the lead in getting on the rear seat, and waited for Murphy to get on the car from the other side, and made a driving gesture to the driver, continuing, "The certificate fee is also one of the sources of the festival's income. Take the Cannes Film Festival for example. The registration fee for the ordinary pass is 399 euros, while the certificate for the producer exchange meeting and the producer's workshop requires a basic registration fee of 460 euros. For each increase, the fee will increase accordingly."

"That's right." Murphy nodded slightly, "No wonder Bill told me that a large film festival is a game of money."

Erica Steinberg smiled in approval and said, "The different fees bring the difference in the certificate level."

He pointed to Murphy's blue pass, and then to his pink pass. "The color of the certificate is from high to low. The white of the book represents the expert, pink, pink, blue, and yellow. People who have been active in the film festival know that from the color of the Cannes pass, you can tell how high the level of this person is. Generally speaking, the color of the pass is divided into the lowest level yellow by level, a little higher blue, the pink you dream of, and the white that ordinary people can't imagine."

"I've participated in several film festivals," he smiled rather ridiculously, "I can only get pink last year."

As for media passes, there are not so many things to pay. They are basically determined based on the amount of fees paid, which is also an important source of income for the Cannes Film Festival.

The importance of money to successfully hosting the Cannes Film Festival is self-evident. According to Erica Steinberg, although the finances of the French National Film and Television Center, the Provence Coast Blue Region Government and the Cannes Municipal Government will bear some of the costs of the film festival, and there are also many private and corporate sponsorships, the film festival needs to be maintained every year and it still needs to have a hematopoietic function.

This pass that reflects the status is one of the hematopoiesis links.

Don't underestimate the colors of these documents, they allow holders to enjoy completely different treatments during the festival.

For example, the Cannes Film Festival’s participation films are usually pre-showed the day before the premiere red carpet, so that those who hold pink and above documents can have a sneak peek.

For other normal screening sessions, people with yellow or blue documents must queue outside early in the morning or even early in the morning; when the screening time is approaching, people with pink certificates will line up a single line next to the theater, which is usually relatively short; and when the screening time is about to begin, people with white certificates will directly enter the venue without queuing, and then people with pink certificates and blue certificates will be released in turn, and finally the yellow certificate holders will be the holders.

Therefore, for those who hold blue and yellow documents, they may be in vain and unable to enter the market and end up in vain.

In addition to these general documents, exhibitors like Murphy and Erica Steinberg can also receive black documents representing film manufacturers the day before the festival begins, but these documents can only be valid at the screening venue of "Horror Planet".

After following Erica Steinberg for a day, Murphy's biggest feeling was not that he felt the artistic atmosphere, but that he needed a lot of money to participate in the regular exhibition session of the film festival.

Compared with the St. Denis Film Festival, which is still in its development stage, a film participating in the exhibition costs too much at the Cannes Film Festival.

After receiving the certificate, Murphy and Erica Steinberg did two main things.

First, a formal public relations agreement was signed with a local media public relations company.

The company was negotiated when Miramax confirmed that "Scary Planet" participated in the Cannes Film Festival and was part of the contract with the festival's sales agent.

Needless to say, Murphy also knows the role of marketing PR in a film. He will not be stupid enough to think that as long as a film is excellent enough, it should be natural to obtain a good media reputation after the screening. There are too many things in this commercial society that are covered in the glamorousness of the surface.

Public relations companies can handle topic marketing for the crew of "Horror Planet", media interviews during or after the film festival, and invitations to various activities during the film festival.

Then there is the production of promotional materials during the film festival.

According to the regulations of the Cannes Film Festival Organizing Committee, many promotional materials for the exhibition need to be submitted to the merchants designated by the organizing committee for production, and the cost is quite considerable. According to Murphy's observation, it is probably ten to fifteen percentage points higher than the production in North America.

But if you want to participate in the exhibition, you must follow the regulations of the film festival organizing committee. Since you choose to show the film festival, you must face the marketing process. The crew needs to formulate a complete marketing strategy and corresponding materials to assist in the promotion and development of the film, such as business cards, movie posters, media press releases, and press conferences.

Similarly, a certain fee is basically required to pay in posters, media announcements and press conferences.

This is also the routine of large film festivals. Basically, large film festivals will charge participants and hospitality fees to the participating filmmakers and teams. If you want to have a booth at an international film gathering, you will also have to participate in the exhibition fee. It can be said that every inch of land is valuable.

In addition, the box office revenue generated by the movie during the screening has basically nothing to do with the crew.

There is a screening session, and there is naturally a box office. The movies displayed in the film festival are different from ordinary movies released in theaters. There is no such thing as box office share, and all box office revenue is controlled by the organizing committee.

“So, the film festival is not based on red carpet revenue to make a living,”

Sitting on the balcony of the hotel room, Murphy was holding a cup of green tea. After taking a sip, he said to James Franko and others opposite him, "I'm going to go down the opening red carpet and take out good works, or work in-depth cooperation with the film festival in the corresponding links. You make money and I make money, and everyone's profit is more real than the embarrassment of being Wuming. After all, even if you walk on the red carpet, no one will buy it."

Robert Downey Jr. was not used to drinking green tea, so he tasted it and placed it on the wooden table surrounded by several people. His head turned to the Film Festival Palace and said mercilessly, "You are just envious and jealous here because you are not qualified to walk the red carpet."

"I'm a director," Murphy shrugged, "not a star who needs exposure."

James Franco looked disdainful, "Who said the director doesn't need exposure?"

"You just say it out loud, jealousy," Jonah Hill poured half a cup of tea directly, "We won't promote it everywhere."

Seth Logan nodded quickly, "I will keep the secret."

These guys are used to being nonsense, and Murphy doesn't care. He doesn't bother to pay attention to what they collectively target him. He slowly sips the tea, and glances at the direction of the Film Festival Palace, and there will be noises coming from time to time.

Today is the opening day of the 55th Cannes Film Festival. Murphy and others did not receive the invitation to the opening red carpet, nor were they bored to buy invitation letters and ride on the red carpet, so they simply sat here to enjoy tea together.

"Have you heard it?" Jonah Hill suddenly changed the topic. "Monica Bellucci has a ten-minute drama in the new film "Irrevocable" that he participated in. It is said that he is challenging the limits of human beings!"

Challenge the limits of humanity?

Hearing this sentence, Murphy and his men almost sprayed out the tea in their mouths.

"Europeans like to play these flashy," Robert Downey Jr. has never been interested in art films. "Did she think she can win the best actress by having a powerful drama?"

James Franco raised his finger and shook it, "Maybe it's really possible!"

"Hey, Jim," Jonah Hill said curiously, "Don't you like little girls? When did you taste so strong, and you were interested in such a strong woman who was big and thick?"

"Jona!" James Franco seemed to be a cat with a guess at his tail. "If you don't speak, no one will think you are a stone!"
Chapter completed!