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“The freshness has dropped again!”

In the study, Carrie Mulligan, who was sitting behind the computer, raised his head and almost all the depression was written on his face, "This is falling too fast, right?"

Holding a copy of the interview sent by the Fox searchlight, Murphy waved his hand indifferently, "Dear, has the freshness of "Saw" dropped to less than 20%?"

"Of course not." Carrie Mulligan lowered his head again. "When I watched it last weekend, the freshness of rotten tomatoes was 60% lower, and now it is only 52% higher."

Her words seemed to be squeezed out from the gaps of her teeth. "This week, more critics have released reviews of "Saw", which are basically based on negative reviews."

"Oh..." Murphy remained indifferent, but said, "Is there any newest one? Read a few of them and I'll listen to them."

As the film was completely expanded last weekend, "Saw" naturally attracted the attention of film critics, but unlike the evaluations of horror fans, they basically have a negative attitude towards the film.

In fact, not only Rotten Tomatoes, but also the imdb score of the film is also declining rapidly. After the film is expanded and screened, it will inevitably attract a considerable number of passers-by. For example, non-horror movie enthusiasts may like infinitely low, and there will be no scenes where passers-by will collectively praise them after watching.

If you think about it, you will know that there must be many passers-by who leave early. Even if you can finish watching, you will not have a high evaluation of the video. Among them, those who can score on IDC will definitely not be able to give high scores.

This is a very simple truth. After the scale and popularity of a film are expanded, it will always attract viewers who are not such enthusiasts to watch. Some of these people will be attracted, while others will become sources of negative reputation. This is an inevitable problem for large-scale screenings and extremely widespread films.

On the contrary, those niche independent films have limited audiences, and the promotion scale is often very small. Mainstream viewers know that they are not their own food when they see it, and the viewers may be very low. Viewers are often true lovers of this type of film, so they can naturally get higher evaluations.

In essence, "Saw" is still a relatively narrow film, but after achieving outstanding results, it has gradually gained the promotion and distribution of mass commercial films, and under this circumstance, the reputation cannot continue to rise.

Carey Mulligan dragged the mouse and looked at the latest reviews and said to Murphy, "Peter Travers of "Rolling Stone" only gave 5 points. He said our video was extremely disgusting and had nothing but that. Roger Albert of the Chicago Sun also gave 5 points. He believed that the film achieved horror and thrilling effects, which really made people feel bad, but the audience suffered painful torture, which was not worth it."

She pouted in dissatisfaction, "Rene Rodriguez of the Miami Herald..."

With anger in his crisp voice, Carey Mulligan was obviously not as good as Murphy. "He said he only saw a group of shining idiots in the film. There was also JR-Jones of the Chicago Reader, who said the film's sadism was second only to absurdity."

"Hey, my dear!" Murphy could hear the change in Carey Mulligan's tone and said quickly, "Didn't there be a good review?"

"Yes..." Carey Mulligan looked up at Murphy and controlled his emotions. "Kim Newman of "Empire" said that you, the director, successfully created a creepy horror atmosphere. David Edelstein of "New York Magazine", believes that the narrative of the film is very clever..."

Perhaps seeing the bad comments again, Carey Mulligan simply stood up from the back of the computer and walked to Murphy's side. The small baby's face was depressed, "Why did the critics attack such a bad video?"

"Because critics never watch videos from the perspective of ordinary audiences." Murphy put down the interview case and thought for a while and said, "In their eyes, the connotation and depth of the video are far more important than entertainment."

Carrie Mulligan leaned against the armrest of Murphy's chair and frowned, "But isn't watching movies just for entertainment?"

Murphy shrugged, "Some people can always find a high-end existence in the film."

"But..." Carrey Mulligan didn't understand what Murphy meant, and asked again, "But the narrative, rhythm and editing of "Saw" were praised by many media. Why don't the critics like it?"

"This is actually easy to understand." Murphy reached over her shoulder, "few critics would like this kind of bloody movie."

"Oh..." Carey Mulligan tapped his chin gently.

She turned her head and kissed Murphy, saying, "This is the difference between professional reputation and audience reputation you have told me before."

"Yes." Murphy smiled, "The former is more likely to bring awards, while the latter represents the market for a film."

"Can you both take care of it?" Carrey Mulligan was still a sixteen-year-old girl after all. "If the professional reputation and audience reputation are good..."

"Of course." Murphy shrugged slightly, "It's just very difficult."

Business achievements are the foundation for a director to gain a foothold in Hollywood, but if you want to further improve your style, such a film is essential.

Unless it is James Cameron, he can crush everything with his business achievements.

Carey Mulligan kissed Murphy hard on the face, "I believe you can do it!"

Murphy just laughed. With his current ability, even if he cheated, he could not make such a video. He still needed to continue to hone his career as a director.

Back at the back of the computer, Carey Mulligan looked at the screen and almost screamed, "The freshness of the rotten tomatoes has dropped again, only 51%."

She looked up at Murphy, "Will this affect the box office trend later?"

The critics have such bad reviews, and it is impossible to say that they will not affect the audience's choice. Murphy also walked over, glanced roughly, and said, "We are making commercial movies now, so don't care too much about the freshness of rotten tomatoes."

Carrie Mulligan was puzzled, "Why?"

"Because Rotten Tomatoes does not come from the audience's ratings, strictly speaking, it is not a rating system." Murphy briefly explained to Carey Mulligan, "The concept of freshness of Rotten Tomatoes is based on whether a film critic gives a positive evaluation of a movie. For example, 80% of the film critics give a positive score, the freshness of this film is 80."

If you look at the problems in this system in detail, the freshness of a movie is difficult to reflect whether it is truly praised, because its standard is that it is fresh if it passes the pass score for a movie review.

If a movie is more than 80 years new, and the average score of the film's players is only more than 6 points, is this film a well-received professionally?

And those good movies that make people either love or hate, such as "Saw", obviously won't be able to see where the Rotten Tomatoes page will go

Also, the Rotten Tomato website itself is deliberately muddling water, giving movies with freshness of more than 75 and a film review base of 40 articles to a certified fresh sign, and giving the audience the illusion that Rotten Tomatoes is "rating".

After hearing Murphy's words, Carey Mulligan nodded.

Murphy said, pointing to a bucket of popcorn icon behind the freshness number, “This popcorn index reflects the popularity of a video in the audience more than freshness.”

The freshness of Rotten Tomatoes in "Saw" has dropped to 51, but the popcorn index is still as high as 88%.

This is also an important reason why Murphy doesn't care much about freshness at all.

“That’s why the freshness of rotten tomatoes is not very important?”

Seeing Murphy nodding slightly, Carey Mulligan scratched his face, "Where does that professional reputation look?"

She is just a young actress who has just entered Hollywood, and she is only sixteen years old, and she doesn't know very well about some things.

"Do you know the metac daily tic score?" Murphy said as simply as possible. "The industry pays more attention to serious metac daily tic scores than online media like Rotten Tomatoes. And how many old men in the School of Film Arts and Sciences will pay attention to the Internet?"

Metac Daily Tissue Score also has websites, but it is mainly based on paper media. As the college in this circle, which claims to be the highest-profile and professional level, its average age is over 50 years old. No one can expect such a group of people to be loyal Internet users. Most of them have even used the Internet before.

However, it also has its limitations. Metac Daily tic scores include reviews and ratings from some old professional film critics. Its conservatism and old school can be imagined.

Having said that, all these ratings are just references and cannot reflect the market value of a film. There are many films with high IDB scores or Rotten Tomatoes freshness above 90 yuan, box office and subsequent copyright products are a failure, and even a film company is in a slump.

Especially imdb, its rating is mixed with a lot of moisture, and the rating mechanism can only limit it, rather than stopping the navy. The former battle between "Dark Knight" and "The Godfather" is the best example.

After briefly speaking, Murphy sent the information from the Fox searchlight to Carey Mulligan, "Look at the process carefully. This is the crew's first exclusive interview and your first media interview. Don't mess it up."

"Not sure!" Carrey Mulligan's face was rare.

With "Saw" winning the runner-up in the North American box office last week, the film has also become the focus of many media attention. For publicity, under the coordination of Fox Searchlight, a program of Fox TV will conduct an exclusive interview with the entire crew led by Murphy.
Chapter completed!