Today is the third update! I will start the sprint practice before subject three tomorrow. I have no time to write. I will update two more tomorrow! I also ask for monthly tickets and recommendation tickets!

Sitting in the study and office on the second floor, Murphy carefully looked at the budget report sent by Fox Searchlight. Some Hollywood has more than just large productions, and countless low-cost videos under one million US dollars. After these independent films were made, they wanted to make a comeback from the market and want to make investments from the market.↖

The film industry is no longer the same. It is no exaggeration to say that publicity and marketing account for the success of a movie, and it is not even an exaggeration to say that it is a key factor.

The larger the publicity, the more people will know about the film, and it also means that more funds will be spent.

The promotion and marketing costs of films like "Saw" will definitely not be high, Murphy has known this for a long time, but the numbers on the Fox searchlight are still far from expected.

What Murphy is before him is a film marketing plan totaling $260,000, which lists the estimated expenditures in detail.

“Print Media and Newspapers – $50,000.”

"TV promotion and trailer TV broadcast - $100,000."

"Outdoor poster, material costs plus labor - $30,000."

“Lease and printing outdoor billboards for rent and printing – $20,000.”

“Official website and online promotion – $10,000.”

“Promotional events, press releases and previews – $30,000.”

“Other categories of expenditures – $20,000.”

The total is $260,000.

These do not include the cost of making and shipping copies of movies.

After reading these, Murphy's brows immediately frowned. Although he had never expected the Fox Searchlight to release a million-dollar publicity budget, it was not an exaggeration to have a $500,000? This is too little.

What is $260,000?

He picked up the phone and dialed Tony Gusman's number.

"Tony..." Murphy suppressed a hint of impatientness in his heart and said calmly, "I just saw the marketing budget for "Saw". Is it a little less?"

"Short?" The voice from the opposite side was puzzled, "How could it be less? This is a budget carefully made by the company in terms of market estimates."

He probably understood what Murphy meant and said with a very fast speech, "Murphy, you should know that each company's budget formulation has strict systems and reviews. This is the basis for ensuring the smooth progress of the project, and this is also the company's regulations."

"This is just a preliminary budget." Tony Guzman's voice continued to come out of the receiver. "If the reputation or market response after the video was released after the pilot screening exceeds expectations, the company will definitely add this fee."

After negotiating with Tony Guzman for a few words, Murphy hung up the phone, and after this time buffering, he calmed down completely. This is normal, isn’t it? The risk must exist when releasing such an independent film, so that Fox searchlight can avoid risks as much as possible. Although he is optimistic about "Saw", there are countless films that are optimistic about and highly anticipated by the film company.

Only invest in promotional and marketing expenses that are not high in advance, so that the film can be previewed in a few theaters. As Tony Guzman said, if the situation is good, the publicity can be increased. If the situation is bad, the Fox searchlight will not suffer too much loss.

These issuing companies have few fools, and risk control is also one of the basis for a company's survival.

Murphy looked at the 260,000 figure again, and suddenly realized that the promotional budget issued by Fox Searchlight is indeed the routine of distribution companies to issue independent videos. Isn’t $260,000 exactly one-tenth of Fox Searchlight’s expected revenue?

Such a budget is the most reasonable situation in the eyes of the issuing company. Of course, Murphy would not think so. He checked the specific expenses again. It is easy to say in other aspects. The 10,000 US dollars in network expenses is too little, right?

He knew nothing about the promotional investment and publicity methods of Lionsgate Pictures, but he thought it would not be so low. The success of a movie and the promotional process were really important. Murphy sat on the back of the chair, staring at the publicity budget, and was thinking.

"Saw" has put a lot of hopes on his behalf. He does not expect the box office numbers of the past, but the income he brought to himself in the end must exceed Miramax's offer. According to the news from Bill Roses, Harvey Weinstein was very dissatisfied after learning that he signed a contract with Fox Searchlight and angrily criticized Bill Roses for his lack of sincerity...

The line he and Miramax built should have been broken.

If you want your future road to be smoother, "Saw" must succeed, and it is better to exceed the expected success of Fox Searchlight.

With his right hand gently patted the armrest of the chair, Murphy couldn't help but lament why he had entered Hollywood and no senior executives of the film company he met were idiots, but instead fought for benefits for himself as much as possible? Why isn't Hollywood not as he once watched on the Internet, as soon as a good movie came out, the box office and reputation would automatically come, and the producers would have successfully embarked on the road of both fame and fortune?

He shook his head, threw away these ideas, and continued to think about the possible situation of "Saw". The lack of strength in publicity may bring some unexpected difficulties and directly affect the final results of the film.

After all, this is still a matter of money. If he has money, he can hire a promotional and marketing team himself.

Especially Internet marketing, North America's current network has developed much faster than the other side of the Pacific during the same period, and it has a large number of users.

Thinking of the Internet, Murphy called Bill Roses and made an appointment to meet in Century City for a while.

After hanging up the phone, he left the studio and quickly arrived in Century City. He met Bill Roses in the coffee shop he had made an appointment. After asking for a cup of coffee, he did not talk nonsense and directly expressed his views on the Fox Searchlight promotion budget plan.

"The low-cost film marketing program focuses on advertising in television and graphic media in different regions." Bill Rossis believes that this budget is normal, "increasing the number of publicity media will directly lead to an increase in the budget."

"They ignore the Internet!" Murphy knocked on the table and emphasized, "Internet media has grown and has a strong role in film propaganda. "Blair the Witch" is the best example."

Bill Roses nodded slightly.

Murphy had already had an idea before coming, and suddenly changed the topic, "Bill, do you know a company that specializes in Internet information?"

Bill Roses shook his head first, then thought for a while and said, "I may know friends who do public relations."

"That's it," Murphy said, "Can you contact me? It's better to ask what to do."

Taking out the cell phone, Bill Roses made a call, wrote down the number provided by the other party, dialed again, chatted with the person opposite for a few minutes, and then put away the cell phone.

"This is a company specializing in online public opinion. Do you know what suits your requirements?"

As if he was afraid that Murphy would not understand, Bill Roses briefly explained, "This company cooperated with several public relations companies in Hollywood to specifically delete some unfavorable remarks on the Internet for celebrities, or reply to some praise after online reports of celebrity activities. In short, it is to assist the public relations companies in maintaining the image of customers."

Murphy nodded slightly. Isn’t this the prototype of the navy or navy?

It seems that the North American network is developing so fast, and the navy is not a secret profession or difficult job. It must appear earlier than the other side of the Pacific Ocean. The viral marketing of "The Witch" can be strictly considered to be among the ranks of the navy type.

"What do you want to do?" Bill Roses thought wrong again, "It's not aimed at Lionsgate and Miramax?"

"Don't worry, Bill," Murphy made a downward gesture, "You put your heart back in your stomach. I'm still too busy with my own work, so where can I have time to care about them."

He briefly sorted out his previous thoughts and said, "I want to hire some people who specialize in online work to post messages on major film and television websites. There is no need to praise the movie about "Saw". We intercept some large-scale pictures of murder agencies and let them post them on several websites where fans gather, and then create topics such as a collection of murder agencies to attract attention."

"Well... like the statistics of perverted killing mechanisms," Murphy said while thinking, "the stories that serial killers and killing mechanisms have to tell, and then connect these with the video to make the target audience interested in "Saw".

Perhaps doing this will arouse the disgust of some people who see the pictures, but those who like horror movies will not. Those perverted killing mechanisms are likely to inspire their curiosity, and curiosity is often the driving force for buying tickets.

These large-scale things cannot be used in public publicity channels such as TV stations and print media, but there is no problem with the Internet. Although this is not the biggest selling point of the film, compared to the simple and crude killing of traditional plasma films, this can undoubtedly bring a lot of freshness.

"There is a certain feasibility." Bill Roses frowned. "But, Murphy, it's hard to tell the Fox searchlight, the film company has a strict review of every budget."

"We don't go through the Fox searchlight channel." Murphy shook his head, "I still have some money in my hand, and this part of the cost can be borne by Stanton Studio."

"Bill..." he said, "You can ask the head of that company to meet me as soon as possible."

When it comes to expensive expenses, Murphy is equally cautious and can determine whether it is appropriate after talking to the other party in detail.

"Saw" is about to be released. Bill Rossis, like Murphy, has high hopes and is very efficient in work. A day later, Murphy met the head of an online public opinion company that specializes in cooperating with public relations companies. To be precise, they are not companies, just like freelancers, and are freelancers who rely on certain means to make a living.
Chapter completed!