There are similarities and differences in the late stage of the advertising and the late stage of the movie. There is a concept of A copy in the late stage of the advertising, which is actually the first cut version of the movie.

After copy A is cut, it needs to be submitted to the customer for review. After the customer passes the review, special effects, music, B copy, and complete version can be added; if the customer is not satisfied with the review, corresponding modifications must be made.

Wang Boyuan was extremely satisfied with the copy A sent by Xu Zhengdao and others, and even reached the point of applauding. There is an important hype point in Runzhu advertisement, which is Xiaolongnu played by Liu Yifei. Last year, "The Legend of Condor Heroes" caused a big storm because of the casting. After Liu Yifei was designated as Xiaolongnu, it caused great doubts from netizens. Many people were influenced by Li Ruotong's version of Xiaolongnu, and believed that Xiaolongnu was more mature, while Liu Yifei was too young and didn't look like Xiaolongnu at all. In Runzhu advertisement, Xiaolongnu played by Liu Yifei appeared and filmed very amazingly. After the advertisement was broadcast, it would definitely trigger discussion and even become a hot topic.

After Wang Boyuan nodded, Xu Zhengdao and his team synthesized the special effects into the advertisement and edited them into three versions: 15 seconds, 30 seconds and 60 seconds. Then, they added narration and music to the advertisement, and finally completed three versions of the advertisement.

After the advertisement was completed, Xu Zhengdao successfully received a reward of 100,000 from Urshan. Urshan is a Mongolian man and is quite generous and never delays money. Because of this, Xu Zhengdao has always maintained a good cooperative relationship with him.

Urshan has always admired Xu Zhengdao very much, thinking that his junior brother is an idea-loving and creative genius, and he does a very beautiful job. It is precisely because of this that he often handed over the work he couldn't work to Xu Zhengdao. What surprised him was that he hadn't seen him for a few months, and Xu Zhengdao's level improved a lot. Runzhu's advertisement was extremely outstanding from creativity to film.

Urshan believes that after the Runzhu advertisement is broadcast, it will definitely cause heated discussions, and Xu Zhengdao will also receive attention. At that time, many 4A-level advertising companies may throw olive branches to Xu Zhengdao. It would be a pity that such an excellent advertising director was poached by others. He should be asked to join 523studio for my use!

In order to convince Xu Zhengdao to join, Urshan specially invited Xu Zhengdao and his team to have dinner at the Meifu family.

The Meifu Family Banquet is located in a small alley near Houhai, Peiping. It was originally the private residence of a Beile Ye of the Qing Dynasty. Several halls and rooms, named after plum, orchid, bamboo, and chrysanthemum, are elegantly decorated with style. The quiet courtyard, ancient jujube trees, tableware, costumes, cameras and other decorations used by Mr. Mei Lanfang, make people feel like they have walked into the old man's art museum, each of which is soaked in the charm of the national treasure master Mr. Mei Lanfang.

Here, the boss is called "Dongjia" and the manager is called "Main Manager". The menus here are written by "Main Manager". The dishes come from 600 dishes passed down by Mei Lanfang. Four of the chefs are descendants of Wang Shoushan, the chef of Mr. Mei. Since it is a "family banquet", it is impossible to order dishes. Just tell the "Butler" the per capita consumption amount when booking on the phone. The "Butler" will match a table with a "Main" family banquet containing meat, vegetables, hot and cold, soup, and desserts according to the season, season, and dining standards.

Xu Zhengdao walked into the Meifu family banquet and saw the quaint layout in the store. He knew that the place was of very high quality. Urshan was treating guests here, and it was probably not just as simple as eating, but he couldn't guess what Urshan wanted to do for a moment.

Urshan was very polite to Xu Zhengdao. He came up and had three drinks and toast to Jiang Tianxing and the others. At the banquet, Urshan enthusiastically introduced the business situation of his advertising company 523studio. The advertisement he shot won the Great Wall Award last year, which made him completely famous in his business. He also asked him to shoot more and more advertisements, which was overwhelming.

Xu Zhengdao realized why Urshan had treated her, and did not point it out and listened quietly.

After talking about the company's situation, Urshan picked up a chopstick dish for Xu Zhengdao: "This roasted mandarin fish is a signature dish of Meifu. The method is very complicated, but the taste is excellent. You can try it."

Xu Zhengdao hurriedly said, "Brother Wu, I will do it myself! They are all my own people, so don't be so polite!"

Urshan laughed and began to get to the point: "The right way, I admire your ability and talent very much. I believe you will become a very awesome director in the future, but the domestic film market is in a downturn and is not a good time to make movies. I don't think you need to be in a hurry to make movies. You can gangsters in the advertising circle first. Shooting advertisements can not only make money, but also exercise your directorial ability and increase your popularity. When you become famous in the advertising circle, wait for the film industry to improve, and then enter the film circle, it will definitely be much better than diving into it now. Many excellent foreign directors have been transformed from advertising directors, such as David Finch. Come to our company and work with me, how about it?"

Xu Zhengdao has a task and cannot give up the movie and go to an advertising company to shoot advertisements. Now "No. 32 in Area B" has been shortlisted for the Canadian Fantasy Film Festival. He is full of confidence in his trip to Canada, believes that his movies can be recognized and that he can find investments.

However, Urshan was kind-hearted to recruit him, and he couldn't help but give him face and said politely: "I know Wu Ge is for my own good, but I am used to being idle, and going to work in the company is really not suitable for me. In fact, this is great now. If we need work, just call us directly. If we have time, we will definitely answer; if we don't have time and can't answer, then you just look for someone else."

Urshan shook his head with a smile: "It seems you still don't want to be an advertising director."

Xu Zhengdao did not hide it: "It's not that I don't want to. That's right. A few days ago, we received a notice that the filming of "No. 32 in Area B" was shortlisted for the Canadian Fantasy Film Festival. I want to go to Canada to try it to see if it can be sold for money. If it can be sold for money, we will continue to make movies."

Urshan sighed in his heart, you are still too young and don’t know how difficult it is to sell movies at the film festival. Last year, my "Soap Opera" was shortlisted for the Busan and Geneva Film Festivals in Switzerland, and both won the grand prizes, but it still couldn’t be sold. I haven’t heard of this Canadian Fantasy Film Festival, and it’s not as famous as the Busan Film Festival. How could it be sold? How could it be found to be an investment?

You guys have never been beaten by reality, and I don’t know how difficult it is to eat overseas!

Urshan knew that young people like Xu Zhengdao were always full of hope and always felt that they were extraordinary and could create a world with their own hands, and would not turn back without hitting their heads. In fact, this was the case with him, otherwise he would not have taken out the money he had saved from advertising in the past few years to make movies, and in the end he lost nearly one million.

Urshan believed that when Xu Zhengdao hit a wall in Canada and saw how difficult it is to sell overseas copyrights, he would recognize the reality. He would persuade him to join the franchise at that time, so he raised his cup and said, "Then I wish you good luck in Canada!"

The next morning, Xu Zhengdao called Li Chengfeng and the others to the Roman Garden and distributed the reward for this advertisement. Xu Zhengdao gave Li Chengfeng and the others 10,000 yuan each, and left 40,000 yuan himself. In addition to renewing the apartment in the Roman Garden, as an activity base, he planned to take some of the money out and ask his brothers to celebrate.

Xu Zhengdao has limited money, so it is impossible to invite Li Chengfeng and the others to a high-end place like the Meifu family banquet. If he went to the food stall, Li Chengfeng and the others would definitely not be satisfied and had a meal at the mid-price South Beauty.

After dinner, when he came out of South Beauty, Jiang Tianxing suggested finding a bar to drink. Li Chengfeng and the others applauded, saying that the meal had only been over 1,000, and Xu Zhengdao had too little bleeding and was not slaughtered hard enough. Jiang Tianxing proposed to go to Shuise Renjian. Except for Li Jie and Zhang Ruyu, everyone applauded and expressed that they wanted to go to Shuise Renjian to open their eyes.

There are countless nightclubs in Peking, including high-end and low-end ones. Shuise Renjian is not the best nightclub in Peking, nor is it the most expensive. However, for people in the film and television industry, Shuise Renjian is the most familiar. Because after making a fortune in the nightclub business, Qin Hui, the boss of Shuise Renjian, was not satisfied with playing low-end entertainment, and began to enter the media and film and television industry, established the Zhuojing system, and now he has four listed companies under his command, known as the number one rich man in private media.

Two years ago, Qin Hui entered the film and television industry and established Meixin Film. Not only did he establish China Film and Television Meixin Theater with China Film and Television, but he also invested in many movies. What is more interesting is that Meixin Film, which emerged from the service industry, has no sense of serving the public at all and has transformed into a "literary youth". The films invested in are basically literary and artistic. For example, the film "Qinghong" that was shortlisted for Cannes in May this year was invested by Meixin.

Xu Zhengdao has been to the Water and Serenity World, which is not as chaotic as the legendary one. The environment inside is really good. Of course, he went to the Water and Serenity World to find fun, nor could he afford that money. He was talking about investment with a coal boss.

Many wealthy bosses like to go to the water and human world to discuss business. In addition to being private, a very important point is that the water and human world are famous enough, and they seem more stylish when talking about business in it and can show off.

At that time, the coal boss hugged the two ladies and criticized Xu Zheng: "Xiao Xu, it's not me who told you. Your story is not good. Why do you always like to shoot those dark things? Can't you shoot some beautiful content? Our society is still very beautiful. Don't always stare at those dark things, you should promote positive energy."

Xu Zhengdao looked at Boss Coal's wandering hands, thinking that he was like you, who wouldn't want to promote positive energy! If I hugged Fan Binbin on the left and Wang Binbin on the right, ah, no, Li Binbin, don't say that I can promote positive energy, I can eat vegetarian food and chant Buddha's name! It's too difficult for us newcomers to make a breakthrough, and we all cut our heads and think about making a breakthrough, so we don't care about positive energy!

The coal boss was a good man. Although he was not very satisfied with the script, he eventually invested in Xu Zhengdao's movie. Unfortunately, there was a serious safety accident in the coal boss' coal mine. The coal boss was arrested and the movie died in the middle of the movie.

When Xu Zhengdao heard Li Chengfeng and the others clamoring to go to the Shuise Renjian, he rolled his eyes: "It's just that little money, go to the furry Shui Renjian. The cheapest platform there costs 1,000 yuan, and the wine is so expensive. It's not easy to drink in that kind of place, so it's better to find a food stall to drink beer!"

When Li Chengfeng heard that he went to the food stall to celebrate, he immediately protested solemnly: "Wucao, the food stall wants to send us away. This is too stingy. Is there any law of nature and a law of kings?"

The others echoed, "That's right, the food stall wants to send us away, there's no way!", "Yes, we're all embarrassed for you when you say it out!", "You are a god of Tao. If you are so stingy, how can you lead the team in the future!"

Jiang Tianxing smiled and suggested: "The consumption of water and humans is too high, and it is really not suitable for us to go. The food stalls are too cold. I think this way, go to Sanlitun to find a bar to drink. Some bars there are good environments and not expensive."
Chapter completed!