After nearly an hour of talk, Xu Xin knew Xu Zhengdao, Xu Zhengdao's team, and their entire project. She felt that this project was a good project. The founder had ideas, ability, and motivation, but there were also many problems. These problems made her have some concerns about investment: "I think a successful entrepreneur should be very generous. The broader his mind determines how big the career is. A generous person often has strong cohesion and can unite a group of talents around her. Masturbation is by no means a word, Qu Zhengfei is in the middle.

The option system is implemented internally, and the equity is distributed into the team. The equity you hold is only 4%. If you don’t fight, you will become your business. I think you are not generous enough and afraid of decentralization. Our investors are not that scary. The idea of ​​a triple equity structure is very powerful, but this structure is clearly distrustful to us investors. If it is a double equity, I can accept it. The triple equity is really a bit too much, and we really have no right to speak. Can you adjust the equity structure and turn the triple equity structure into a double equity structure?"

Xu Zhengdao has suffered too many losses without control, and he will never give in at this point: "You just mentioned Zhongwei, saying that Qu Zhengfei distributed shares to employees. In fact, he distributed virtual equity. Employees only have the right to dividends, have no voting rights, and cannot be sold. The company's control is firmly in the hands of Qu Zhengfei. I am the same. I can give out the profits to everyone, but in terms of control, I will never give in. If there is no absolute controlling rights, I would rather not do this company."

Xu Xin frowned and said, "I invest tens of millions of funds to you. If I cannot enter the board of directors and cannot participate in the company's major decisions, how can I ensure the safety of funds? If this is the case, no fund will dare to invest money to you!"

Xu Zhengdao did not let go: "Our model is unique. We can become bigger and stronger, and the prospects are very good. I believe there will be investors who invest money for us! We are not allowing investors to participate in decision-making. Investors can attend the board of directors and make suggestions on the company's major discussions, but they just don't have the right to vote."

Xu Xin fought with Xu Zhengdao for several rounds. Seeing that Xu Zhengdao did not give in, she finally chose to make concessions. She did not have a bad impression of Xu Zhengdao's persistence and stubbornness, but instead admired him more. Successful entrepreneurs are relatively stubborn and will definitely insist on what they think is right. People who change their minds as soon as others say it will not be able to do anything.

Financing is a process of double choice. It is both an investor choosing a company and an investor. Choosing a reliable investor who can help the development of the company is also very important for the company. There are countless examples of entrepreneurs being cheated by investors and kicked out of the company by investors.

Since it is a double choice, it cannot be just Xu Xin’s question. Xu Zhengdao and the others have to ask questions and investigate Xu Xin. The first question was Chen Jiayao: "Mr. Xu, I want to ask you a few questions, is it OK?"

Xu Xin smiled and said, "Of course! You will answer all questions and say everything."

Chen Jiayao said slowly: "For us entrepreneurs, there are two things we must consider when choosing to cooperate with funds, one is strength and the other is performance. Performance needs no need to say much. Your past performance was extremely brilliant, and we now talk about strength. For funds, strength is the scale of funds. Your capital was established in September last year. How big is the current scale of funds? Are you facing global investment or focusing on the domestic market? How large is the amount of investment in a single project?"

徐欣打量了陈佳瑶一番,心里暗暗称奇,这个陈佳瑶很厉害啊,对风投非常了解!她不敢怠慢,认认真真地道:“就在几天之前,我们的一期资金已经到位,是7000万美元.这只基金是7+3年,有十年的生命期.我们是专注于国内市场的投资基金,我们的目标就是扶持国内企业,让这些企业基业长青；我们目前单笔最大投资额度是3000万美元.”

陈佳瑶暗暗点头,徐欣不亏是风投女王,明日资本成立才三个月,一期资金就已经到位,真的很厉害啊,她不动声色的道:“不好意思,徐总,我还得继续提问.这个问题可能对你有些冒犯.7000万美元对一个基金来说,还是太少了.你们肯定会继续融资,争取二期资金.据我所知,你们现在只有六个人,那你们肯定会整日穿梭于世界各地,进行演讲和答辩,去说服政府机构和企业,让他们把钱交给你们.我们是创业团队,钱对我们很重要,但各种扶持同样重要.你们需要去融二期资金,那你们哪来的时间和精力为我们提供帮助?”

徐欣并没有因为陈佳瑶尖锐的提问而不快,反而对眼前的这位身材娇小的秀丽女孩刮目相看,坦诚地道:“你说得很对,我们会继续融二期资金,但我们现在手里有7000万美元,对融二期资金并不是那么急切.我的投资风格不是广种薄收,不会一年投十几个,甚至几十个项目；我不求数量,我重质量,对选中的项目,我会重仓!7000万美元支撑我们一两年的投资是没问题的.对于二期资金,我们并不是那么急切!如果我们投了你们的话,那你们就是我们的第一个项目,我们肯定会全力支持你们的发展,会提供各种尽可能的支持!”

At this moment, Xu Zhengdao spoke: "Mr. Xu, I have a question to ask."

Xu Xin raised her right hand gently and smiled and said, "If you have any questions, just ask."

Xu Zhengdao stared at Xu Xin and said slowly: "Jia Yao said just now that when we look for venture capital, what we really value is the resources behind the fund. If you invest in us, what resources can you bring to us and what help can you provide?"

徐欣沉吟了两秒钟,给出了答案:“当完成投资后,我们会帮着你们做三件事情:第一建立绩效考核机制.绩效考核非常重要,有没有绩效考核差别是非常大的,我之前是中华英才网的董事长,以前我们成长速度30%,爬不上去了.后来我们做了几件事,就是绩效考核,每个人都考核,我们成长的速度从30%到了100%,这就是制度的力量.

第二,建立企业的核心文化.在创业的时候很多企业家不重视,只能后面慢慢来补,需要花大量的时间和金钱.好的文化是企业制胜的核心,做得好的企业,都有好的企业文化,激励员工奖金很重要,文化同样重要.文化建设要从最初招人时要讲,公司做什么,有多么远大的理想,让每个人知道,他来这里不只是找一个工作,而是一起创造一个伟大的公司,几十年以后可能是几十亿美元的大公司,创始人需要这样的人来支持.

Third, we will help you build a core brand in the industry. When we talk about cartoons, we will think of Disney, when we talk about toiletries, we will think of P&G, which is the power of the brand. For industry pioneers, we must work hard to make ourselves the first-row brand. We will help you find excellent marketing talents and help you promote it. At the same time, I will use my resources and connections to invite some excellent entrepreneurs to your website.

The most important thing to do in these three aspects is talents. Looking for outstanding talents is exactly what I am good at, because the chairman of China Talent Network is also an investor in the company. Whether you want Procter & Gamble or Huawei, I can find you. We will find two or three people for you to choose for each position, and which one you choose is which one."

Xu Zhengdao nodded slightly. Xu Xin is the chairman of China Talent Network. Providing excellent talents to the company is indeed her strength. At the same time, she can also invite excellent entrepreneurs to settle in. This is what Youduoduo needs: "The three points you mentioned are indeed very important. The first and third points do require you to help. We need excellent talents; the second point is not needed. Our company has determined its own corporate culture since its inception."

"Oh, what are your mission, vision, and values?"

"Our mission is to change the world with Begonia culture, our vision is to become the leader in global cultural enterprises, and our values ​​are unity, communication, innovation and happiness."

Xu Xin was very surprised. Under the circumstances, leaders must have been executives and rich corporate management experience in companies that can build corporate culture at the beginning of their business. However, Xu Zhengdao and others are all very young and do not have this experience. But they have paid great attention to the creation of corporate culture from the beginning, which is really unexpected.

After more than two hours of talk, Xu Xin felt that there was no need to continue talking. She decided to invest in this project: "I am very optimistic about your team and your project, and I will invest money for you! But you have to prepare a little bit. Tomorrow, go to the Magic City with me and meet my other partners. When we invest, one person cannot make the decision. Three partners must vote to pass it."

When Xu Zhengdao heard this, Chen Jiayao and Zhao Yingjie looked at each other and showed victory smiles.

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After Xu Zhengdao and the others left, Xu Xin took a sip of it. She picked up the cold coffee and took a sip, leaned against the backrest on the sofa, showing a bright smile.

When he first entered the investment field, a senior who led Xu Xin once told him that entrepreneurs who can truly achieve great things have four characteristics: they have killer intuition and must see things that others cannot see; they must persist in learning, and learn quickly; they must have lofty ambitions, have big mission and vision, and are strong enough; they must be strong enough in their hearts and ruthless enough.

Xu Xin has been in investment for more than ten years and has met hundreds of entrepreneurs. Only one entrepreneur who truly possesses these four characteristics is Zong Qinghou of Wahaha. Xu Zhengdao was the second entrepreneur she met who had the four characteristics at the same time, which made her particularly excited.

Xu Xin sat down for a while and called her partner Chang Lei: "I met Youduoduo team today. The founder of this team is very outstanding, and the two partners are also very good. We must win this project. I will bring them here tomorrow. Then you and Jack come and talk to you and finalize this matter as soon as possible!"

Chang Lei is a partner with Xu Xin. When he was at Baling Capital, they were colleagues. He knew Xu Xin’s investment style very well and knew that she would not take action easily. Many times, she would not invest in one of them when it comes to dozens of projects. Now that she heard that she was so impatient, Chang Lei was a little surprised: "Kathy, it seems that you are optimistic about this team!"
Chapter completed!