Chapter 100 Refresh the record
The craze caused by the incident of scaring the audience to death has caused the crowds of viewers who like horror movies, and has also caused many viewers who do not like mainland movies and do not like horror movies to buy tickets to enter the cinema. Now everyone is discussing "No. 32, Area B". If you haven't watched it, you will have no common language with everyone, and you will not be able to interfere when others discuss it, giving people an OUT feeling.
At the same time, Anle's publicity staff also used the gimmick of "No. 32 of Area B" to scare the audience to death" to conduct strong marketing. Not only Anle's cinemas, but all cinemas that show "No. 32 of Area B" will be reminded that they have heart disease and cannot watch this movie when they enter the venue by buying tickets, and they will even receive a quick-acting heart-saving pill.
Because "No. 32 in Area B" is too scary and really scary. Among the young people who like excitement in Xiangjiang, a test game soon appeared, which was to watch "No. 32 in Area B". I had three or five friends and walked into the cinema after midnight to watch "No. 32 in Area B" in the midnight show.
"No. 32, Area B" was screened during the day and was frightened and collapsed. She sat in an empty cinema at midnight to watch the movie. The horror effect was naturally rolling upwards.
Every night, the audience who test the guts in midnight are frightened and collapsed, frightened to cry, pissed their pants, and even screamed and fled out of the cinema. Every night, the Xiangjiang Police Department can receive calls for help. Some young people who test the guts were frightened and dared not go home, so they had to ask the police for help.
Driven by the incident of scaring the audience to death, in the second week of the movie's release, "No. 32 in Area B" completely exploded, achieving an astonishing box office of 22.37 million yuan, while "The Dream of Child" only had 9.23 million yuan and "The Zombie Groom" only had 6.45 million yuan, both of which were far behind "No. 32 in Area B".
By this time, the cumulative box office of "No. 32 in Area B" has reached 32.81 million, which is more than the 31.24 million yuan of "Midnight Bell", breaking the box office record of "Midnight Bell".
From this day on, the box office record of Xiangjiang horror films no longer belongs to Japan, but to the Begonia Kingdom!
In 1999, the horror whirlwind caused by "Midnight Bell" swept across Hong Kong. The film defeated Zhou Xingchi's "King of Comedy" and won the box office championship in 1999 and also set a box office record for Hong Kong's horror films.
Due to the relatively limited audience of horror movies, the box office of horror movies is generally not particularly high. If you can sell for more than 10 million, it is considered a big box office hit. It is almost a miracle to be able to sell for more than 20 million. "Midnight Bell" has raised the box office record to an incredible 31.24 million with its outstanding quality and scary gimmicks in Japan.
In the eyes of Xiangjiang filmmakers, this is a nearly miraculous number and an almost impossible number to be broken. They never dreamed that the box office record of "Midnight Bell" would be broken, and they didn't expect that the person who broke this record would be a mainland new director.
If the box office record set by "Midnight Bell" is a miracle, then "Zone B No. 32" broke the box office record of "Midnight Bell" in two weeks, it is simply a miracle among miracles, almost a miracle!
Many directors in Xiangjiang are lamenting that some people are born to create miracles!
After the box office was released, "No. 32 in Area B" once again made headlines in major media entertainment editions in Xiangjiang. In addition to media such as Apple Daily, other Xiangjiang media were amazed that "No. 32 in Area B" broke the horror film record set by "No. 32 in Area B".
"The latest weekly box office announcement was announced. Driven by the incident of scaring the audience, "No. 32 in District B" experienced a big explosion, achieving an amazing box office of 22.37 million, with a cumulative box office of 32.81 million, breaking the box office record of the Hong Kong horror film. This is a number destined to be recorded in the history of Hong Kong films! Xu Zhengdao is a new director or a mainland director. His outstanding performance makes all Hong Kong filmmakers ashamed. I can't help but ask, the record set by Japanese people was broken by mainland directors. Where are our Hong Kong directors, and why can't they do it?"
"In recent years, many Hong Kong filmmakers have complained that young people now like to watch Hollywood movies and don't like to watch local movies. "No. 32 in Area B" is a mainland movie, with a production cost of only 100,000 yuan, but it has achieved great success. "No. 32 in Area B" is actually the best answer to this voice. It is not that the audience does not like to watch local movies, but that the current Hong Kong movies lack novelty. The content is just back and forth, either police and gangsters, and the audience is tired of watching it. Filmmakers should try every means to innovate, make high-quality movies, compete with Hollywood, and should not complain about the audience."
"So far, the top three movies in Xiangjiang's box office this year are "King Kong" 39.09 million, "Initial D" 37.86 million, and "Superman Agents" 33.79 million. "Section 32" surpassed these movies to break the 40 million mark. If there is no movie that beats "Section 32" in the next month, then "Section 32" will become the annual box office champion and become the first annual box office champion of mainland movies in Xiangjiang!"
The news that "No. 32 of Area B" broke the box office record of horror films created by "Midnight Bell" was passed back to the mainland, triggering a carnival among the mainland media. Almost all media were talking about this matter, and almost all media were praising the righteousness, which simply called him the hope of Chinese films. After the media praised this, countless mainland viewers knew the name Xu Zhengdao and also knew that his new film would be released in the New Year holiday this year, which also made countless people look forward to "The Pancake Man".
At the same time, the news that "No. 32 of Area B" scared the audience and its great success in Xiangjiang attracted the attention of film manufacturers in East and Southeast Asian countries. Jiang Zhiqiang is the most influential film manufacturer in Xiangjiang. He is known to all major film distributors in Southeast Asia. Many people contacted Jiang Zhiqiang at the first time and flew to Xiangjiang to talk to him about the distribution rights of the movie.
Countries such as Singapore, Malaysia and Thailand belong to the traditional strength range of Hong Kong movies, and the film market is not particularly large. However, if you perform well in Hong Kong, you will still have no problem selling millions in these places.
A few months ago, Jiang Zhiqiang won the distribution rights of the movie in Hong Kong, Taiwan and Southeast Asia from Xu Zhengdao for 5 million. Many people thought that his business was a loss after knowing this. It is difficult to sell rough fake documentaries like "Zone B No. 32". But the facts prove that Jiang Zhiqiang is worthy of Jiang Zhiqiang, and his vision is stronger than others. "Zone B No. 32" sold Southeast Asia copyright not only, but also made more than 10 million yuan.
Japan and South Korea did not ask Jiang Zhiqiang to buy the copyright. When they were in Canada, they bought the movie distribution rights from Xu Zhengdao. However, they bought the movie distribution rights to distribute DVDs. They felt that such movies would not have box offices when entering the cinema. But now they have changed their original plans and are preparing to use super horror movies that scare the audience as a gimmick to promote them, and then attract audiences to enter the cinema.
In the third week of the movie's release, the popularity of "No. 32 in Area B" began to decline and the box office also declined rapidly, but it still achieved a box office of 10.43 million, winning the box office championship for three consecutive weeks. At this time, the total box office of "No. 32 in Area B" reached 43.24 million, becoming the first movie this year to have a box office of over 40 million.
In the fourth week of the movie's release, "Harry Potter and the Goblet of Fire" was officially released. Under the strong impact of Harry Potter, "Zone B No. 32" finally gave up the throne of box office champion, and its box office revenue plummeted to 3.74 million, with a cumulative box office of 46.98 million.
By the time "No. 32, Area B" was completely out of the film, the final box office was 48.76 million.
This result set a new record in the box office of the Hong Kong horror films and brought this record to an incredible level. If nothing unexpected happens, this result will be difficult to break in 20 or 30 years. "No. 32 in Area B" will firmly occupy the throne of the box office of the Hong Kong horror films.
This result surpassed "King Kong" and "Initial D", ranking first in the box office list of Xiangjiang this year.
Many people who are unhappy with the mainland and do not want mainland movies to win the annual box office championship in Hong Kong, put their hopes on "Harry Potter and the Goblet of Fire", hoping that Harry Potter can defeat "Zone B 32", a shoddy mainland movie that relies on gimmicks to gain success in front of them.
However, anyone with a discerning eye can see that "Harry Potter and the Goblet of Fire" has a good trend and will definitely exceed 40 million in the box office, but it is impossible to surpass "Zone B 32". This year's Xiangjiang box office champion has been won by "Zone B 32".
Seeing "No. 32 in Area B" take the honor of the annual champion, the entire Xiangjiang film industry was very uncomfortable. In the past, Xiangjiang was an Oriental Hollywood and an existence that the mainland film industry needed to look up to. There have never been only Xiangjiang movies to harvest box office in the mainland, and few mainland movies were successful in Xiangjiang. Now "No. 32 in Area B" not only achieved success in Xiangjiang, but also locked in the annual box office championship in advance. They really felt a little difficult to accept.
At the same time, many directors of Xiangjiang who went north to develop also felt a sense of crisis. In the past two years, a large number of directors of Xiangjiang have gone north to survive. However, these directors of Xiangjiang who went north have no ambition to make money in the mainland, but are not enterprising. They blindly remake and remake old movies from the past and have produced a large number of garbage films. They do not care about this, because very few excellent commercial directors in the mainland can make commercial films. They believe that they will not have to worry about it for a long time in the future.
Now the success of "No. 32 in Area B" makes them feel a crisis. It is different from the commercial films filmed by directors such as Chen Yimou and others from "No. 32 in Area B". It is also different from the commercial film directors such as Feng Xiaogang, who have strong regional characteristics. The crew structure of "No. 32 in Area B" is very Hollywood, and it is the product of learning from Hollywood in all aspects.
They realized that young mainland directors were accelerating their learning from Hollywood, learning Hollywood storytelling techniques, and learning various Hollywood techniques. In the late 1990s, Hong Kong films began to decline, and many Hong Kong directors went to Hollywood to seek development, but were quickly swept out by Hollywood. They collaborated with South Korea again, but the Korean directors got up in the Korean market and beat them out, and they went north to survive. When these mainland directors who were learning from Hollywood grew up, their life in the mainland might be over.
Many directors in Xiangjiang have to think about one question: If the mainland market can’t stay, where can we develop? Should we go to Africa to develop?
In an apartment in Xiangjiang, Wu Jing looked at the Xiangjiang media and said soberly, "No. 32, District B, has already locked in this year's annual box office championship in advance. This will be the first time that the mainland movie won the annual box office championship in Xiangjiang." He felt particularly happy and couldn't help but praise: "Dao God! You are really a god! It's really amazing!"
Chapter completed!