The sweeping momentum of neighbors

No one expected that it would be the Dragon Boat Festival and such a big news would come to Bili.

This year's holiday arrangements can be considered special.

On the 12th and 13th, I went to work for two days and received three days off for the Dragon Boat Festival.

Seeing that the holiday was about to end, Dragon Boat Festival was so idle that he had nothing to do. The neighbors again showed up to give big news, so how could netizens miss it?

After blowing up the home platform, blow up the west platform.

That's busier than holidays.

Pihu has always been a platform for the gathering of "elites". There are only about 100,000 users back and forth, and even the popularity is just like that.

However, the existence of the veto can make other completely public, and any form of social platforms can be more lively.

For example, "citing scriptures and classics".

The vein, which has been developing for half a year, has long become the source of invocation of online news.

After all, other platforms cannot afford such a large number of big-name users, and they are not as quick as possible to actively answer topics.

As Billy announced the news, the situation where the news exploded and the bigwigs of various industries kept appearing to answer, it naturally created a basis for citation for many netizens.

Many netizens quoted some answer materials from the new favorite "Dianxin News" app.

"Wang Xing called out the cold winter of the group buying industry every day, and his words came true! But I think the way this cold winter comes is different from what Boss Wang imagined."

"It's really different. This wave of neighboring people can probably directly smash all speculators, but I don't know if Meituan is a speculator."

"It's hard to say. I looked at Wang Xing's entrepreneurial history. He seemed to like speculation, so he failed repeatedly."

“…”

"If you don't make a sound, you'll make a splash! Pilgrim really interpreted this word with practical actions!"

"Just I think, Bilin may be afraid that we will be too bored to celebrate the Dragon Boat Festival, so I specially chose to bring us some fun on this day. After all, the city I live in is just covered, and I really feel what it means to buy a group purchase! All other platforms are all native chickens and dogs to catch the popularity. Bilin knows the true meaning of group purchase. There is no comparison or harm. I won't say much more. I went to watch a movie. I bought it on Bilin platform. The discount is very comfortable. What kind of things are group purchases on other platforms?"

"It's too straightforward to be close to the Dragon Boat Festival. I've been talking about Dragon Boat Festival. What can I do if I say more about the Dragon Boat Festival! Humph~"

“…”

"Without saying much, I just want to ask when will we have Yangzhou?"

"Add me one."

“…”

Various online media, self-media, Weibo big Vs, big bosses, etc., describe the simple news announced by Piao Ne.

Among them, Viagra is the most outstanding.

In the past few days, the Veihu platform, which has completed smooth delivery, has caused traffic overload after accidental operation.

The access delay and other states lasted for more than an hour.

Once again, netizens have seen the terrifying level of traffic.

According to incomplete statistics, the number of visitors at the peak of the platform was close to 5 million, and there were various browsing operations, which caused the new operators who were clearly prepared for this to cause such a major website collapse.

This made netizens suddenly remember something very important.

"Fuck! I remember that the development company in Pihu is also a big shot! Such a terrifying traffic is really enviable!"

"I remember that the latest valuation of Pihu has exceeded 100 million US dollars. This thing is so valuable, how high is Honghu's assets."

“…”

The new operating company of Pihu has no intention of jumping out to clarify.

They are not stupid either.

What is the company doesn’t matter, what’s important is this product.

It doesn't matter if you misunderstand or something.

This will cause server resource overload to occur hundreds of times a day!

Anyway, the more they are forced to get, the happier they are.

…………

Even the onlookers and outside the industry have been affected so much, and the impact within the group buying industry will obviously only be even greater.

It's even more violent!

Meituan is naturally the one who bears the brunt of it.

However, it is obviously not Meituan who is panicking first, but other platforms.

For example, platforms such as Lashou, Tuanbao, Manchu, Wowotuan and other platforms.

They are actually inferior to Meituan, and they are not as good as Dianping, who has been doing takeaway for several years, nor are they as good as Ele.me, who has been doing takeaway for two years.

Among them, Tuanbao.com, which has taken great expansion steps, is the most popular.

The reason why they dared to expand so vigorously and retreated immediately after the South China market was setback due to capital favor.

They also know where their lifeline is.

After launching 21 city sites at the same time, and developing the gimmick of group buying to the extreme in one fell swoop, completely breaking the current layers of fancy things in the group buying industry, the discussion within the Tuanbao.com company naturally began.

But this discussion focused on two men and women.

Founder and founder’s wife.

"We have expanded a little too quickly before. The situation is not very good now. Although we have domain names, now... Lao Ren, are you going to have an idea?"

It took Lao Ren a long time to answer: "The number of employees is a bit too many."

"Then lay off employees?"

"It is not appropriate to lay off employees now, and it will have some impact."

"Then... try to launch the virtual currency on the platform?"

"You can try it."

“…”

"What is behind Neighbors? Where do they get such a lot of capital?"

Lao Ren sighed deeply: "I don't know that the goal of the group buying industry is too big, and it has attracted many powerful players, which is difficult to deal with. I have a premonition that I probably won't last the day when the domain name is monetized. I have to find a way to find a way to raise funds to support it. The development process of the group buying industry is already very fast. It's the same as going straight to the end."

"Then let's control the cost first."

Lao Ren responded: "You have to control."

"...But I'm very strange. If you do this, aren't you afraid of group buying peers collectively boycotting? Isn't it good for everyone to make money together? Where can he get so much confidence to overturn the table?"

Lao Ren thought for a moment: "Behind the neighbors is Honghu, and there may be a lot of people standing behind Honghu. Those people are not at the same level as us. Who knows what they want to do? They obviously have no shortage of confidence. The key is that they are not short of money. Maybe they want to re-dividend the industry. After all, it is strange that there has been no sound in Tencent for so many days."

“…”

From its establishment to its development, Tuanbao.com is actually completely speculative.

This is determined by the tone of the founder of the platform.

Lao Ren is such a person. He started playing like this as early as the 1990s and did a lot of trouble, mainly because he took advantage of the fact that the relevant laws and regulations were not very sound, so he ended up leaving nothing.

Anyway, it is all kinds of things that can be called cheating.

Just like Tuanbao.com now, it is a street-side husband-and-wife store model.

It was established in March, so it only took a lot of effort to "scam" 20 million yuan in investment, and the slogan was the best in the world, today's ten cities and tomorrow's 20 cities.

Not only that, the money invested in advertising is also a fancy blow.

I haven't made any profit yet, so where do I get the tens of millions of advertising fees? Is it selling blood and kidneys?

So Tuanbao.com doesn't have the ability to fight head-on.

It is even strictly speaking not on the same level as holding hands.

Compared with the hasty decision-making model of Tuanbao.com's husband-and-wife store model and the idea of ​​shooting a shot and getting ready to run, the ideas of other platforms are different.

They think more complicatedly.

That is: Is it possible to merge when Piaolu is so strong?

Or, how to survive the cold winter under the subsequent changes in competition patterns.

No one thinks that the big industry of group buying will only have one player left in the end, especially those of them who have a certain background and business logic.

Not only does the market not allow this, but the above will not allow such a situation.

Because that's a monopoly nature.

Including Meituan, Meituan also thinks so now, how to spend the cold winter that has arrived safely.

It was still the same office and there were still so many people, Wang Xing still sat behind the desk without saying a word.

"Pi Lin's attitude is more intense than we imagined, and the future of group buying is completely gone."
To be continued...