After a successful first day of opening, the cinema held a trial operation for three days, with a total of six screenings every day, two in the morning, three in the afternoon, and one in the evening. Each show two episodes [Journey to the West], and it is broadcasted in a rolling manner, starting from the first episode every day, in order to take care of those who miss the beginning or miss the middle.

The ticket price is temporarily a unified price, one or two silver taels. Although in this era, the price is absolutely not bad, which can be enough for an average family to spend a month on living expenses, every show is still full. Every show is sold out immediately when it is first sold. In the end, it is hard to get a ticket. It can be said that it is so popular. After all, in this era, there are still many rich people in Shanghai, and entertainment activities are extremely poor. Therefore, when the movie appears, no one can resist this impact.

Everyone who watched the movie unanimously praised the movie for being good, which is better than any form of entertainment in this era. The ticket price is definitely worth it. The Shanghai press will certainly not let go of this big news. Therefore, major newspapers have also reported it one after another, all of which are praised, and invisibly played a propaganda role for the movie. A new trend led by time travelers is also forming.

However, after the three-day preview period ended, Yang Yuxin announced that the cinema was closed for two days. The reason for the public was that the projection equipment needed to be adjusted and maintained. In fact, this is the hunger marketing model that Yang Yuxin intends to implement. Although the movie is in a good momentum now, when it is time to suppress it, it still needs to be suppressed. Anyway, the brand is now being sold out, and it is in the absolute monopoly position of a single time traveler, and there is no branch, and there is no fear of losing the market. On the other hand, it is also a summary of the preview of the previous stage and a detailed plan for the next formal operation.

In fact, Yang Yuxin had already formulated a formal business plan for the cinema, and Yang Yuxin was indeed full of confidence in the movie in advance, but the popularity of reality was still somewhat beyond his expectations, so it is necessary to make certain adjustments to the previous plan.

First of all, of course, the ticket price must be formally determined. The one-size-fits-all price of one or two silver is obviously not suitable, and it is too cheap. There are now a total of 328 seats in the cinema, 284 seats downstairs, and 44 seats on the second floor corridor. This is obviously not enough. Therefore, the grading ticket price should be adopted according to the seats to widen the gap. One or two silver is the price of intermediate seats, with a total of 160 seats; while the front row, a total of 40 seats on the left and right sides are designated as lower seats.

The ticket price is 5 cents of silver, while the 84 seats in the middle of the cinema are high-end seats, and the ticket price is 2 taels of silver. The 44 seats on the second floor corridor are not only the most spacious and comfortable, but also have a small coffee table to store items, snacks, drinks, etc., so they are designated as special seats, and the ticket price is 578 taels. In this way, at the full amount, the income of a movie is 578 taels. If calculated based on 80% attendance, it is about 460 taels of silver. If the snacks are added, the sale of drinks can reach about 500 taels.

The second is the number of screenings that are broadcast every day. During the trial operation, 6 shows will be broadcasted a day. If you arrange the time, you can squeeze in 2 more shows, from 7 am to 9 pm to reach 8 shows per day. Calculated based on the income of 500 taels of silver for a single game, the daily turnover will be around 4,000 taels of silver, and the monthly turnover will be around 120,000 taels of silver; the monthly cost expenditure is calculated based on 40,000 to 50,000 taels of silver, so the monthly net income can reach 70,000 to 80,000 taels of silver, and the annual net income is between 850,000 to 950,000 taels of silver, which does not count the income of VIP rooms and small screening rooms, but if all of them are added together, the annual income of 1.2 million taels of silver is completely expected.

It should be said that this income is quite considerable. Because the Shanghai New District has not yet been completed and opened, the net income of 1.2 million silver per year can not only offset the project expenses of the Shanghai New District, but also a considerable part of it can be handed over to the state treasury. In this way, Yang Yuxin naturally wrote a strong contribution to his political achievements.

Moreover, the monthly cost expenditure is only an estimate, and Yang Yuxin cannot determine what it is. When it comes to estimates, it can only be high or bottom. Only after one month of operation can a relatively accurate number be basically true. Therefore, it is estimated that there should be a certain profit margin.

In addition to the 13 people responsible for installing, the management of the cinema requires about 15-20 general managers. However, these people can only maintain the normal order of the cinema. Although Shanghai has not yet reached the Shanghai era in the old time and space, it is also a region where all kinds of monsters and monsters live together. It is impossible to start a business in Shanghai without the support of the general trend. But after all, this is not the territory of time travelers, and it is impossible to dispatch the People's Army. Therefore, the real security of the cinema can only be protected by the Shanghai office.

Of course, this does not mean that the Shanghai office now dominates Shanghai and can cover the cinema. However, after all, the Shanghai office has been in Shanghai for nearly a year. People from all walks of life have made a lot of contacts, and there are some contacts among all walks of life. In addition, the East China government is supported by the support of everyone, so no one has to give them a little face. Moreover, the Shanghai office is not just ruthless when it is time to take action. The two use of force are carried out very cleanly and neatly, and the effect is excellent. It should be that even if the forces that don’t like time travelers, they dare not act rashly.

In addition, although Shanghai is now intertwined with forces, it still maintains a balanced situation overall, which is also the need of all forces. After all, everyone is in Shanghai to make a fortune in business, rather than fighting and killing. Therefore, the local security level of Shanghai is relatively good in China in this era. In this case, the safety of cinemas is still guaranteed. Of course, absolute safety does not exist. There are still certain risks in opening cinemas in Shanghai. However, from the perspective of the risk-resulting ratio, this risk is still worth taking. This is also one of the important factors in the East China government approving the plan proposed by Yang Yuxin.

However, keeping those people working in the cinema is a difficult issue to choose, because the conditions for staying in the cinema are of course much better than in the Shanghai New District. No matter who you choose to stay, it is probably difficult to satisfy most people. Therefore, Yang Yuxin decided to implement a shift system, divide the time travelers in the Shanghai New District into four groups, and take turns to work in the cinema. Each time is 10 days. This is a rotational change, which is fair to everyone, so no one can say any objection.

Finally, there is the issue of arranging the film. In addition to [Journey to the West], two costume historical films will be released, namely [Romance of the Three Kingdoms] and [Romance of the Tang Dynasty]. This not only gives the audience a variety of choices, but also means that the time traveler's film is more than one, and there are many types.

Yao Qi, the head of the cinema, suggested to Yang Yuxin that it is best to send one or two movies specifically for foreigners every day, with the requirement to be based on European history or myth and dubbed in full English, because foreigners who come to China can have fewer entertainment activities, and the movie is very attractive to them. During the three-day preview, a large number of foreigners buy tickets to watch it. However, after all, not all foreigners can understand Chinese and are interested in Chinese history and myths. Therefore, movies based on European history or myths and dubbed in full English will make the movie more attractive to them. At the same time, it can also take the opportunity to increase the ticket price. Foreigners who come to China are basically rich people, so when will they wait if they don’t take this opportunity to make their money?

Yang Yuxin admired Yao Qi's suggestion very much, because it was indeed a good idea. After negotiation, everyone decided to arrange a foreign film dubbed in English every morning and afternoon. The first batch of films screened were [Troy] on Greek mythology, [Robin Hood] on British historical legends, [Legend of King Arthur], [Three Musketeers] adapted from the novel by the famous French writer Dumas, [Iron-faced Man].

Greek mythology has always been an important part of European culture. Although Europe in this era was dominated by Catholicism, Greek mythology was not destroyed in this religious atmosphere. It has been passed down and greatly influenced the Renaissance in Europe. The Battle of Troy is the most classic legendary story of Greek mythology. Almost as long as it is Europeans, it is impossible for them to know the story of Troy; Britain and France are the most important countries in Europe now and lead the cultural development of Europe. Robin Hood and King Arthur are all small folk legends in Britain. Although Dumas is a little closer, he is also an ancient man 30 years ago. His novels have a wide audience in Europe. It can be said that in addition to the Bible, the most popular book in Europe is Dumas' novels. Therefore, the first five films screened are enough to arouse strong interest from foreigners.

Of course, there are not only these five movies proposed, but also [Brave Heart], [300 Warriors], [Joan of Arc], [Dynasty of Heaven], etc., but after careful consideration, Yang Yuxin believed that these films were prone to controversy, such as the protagonist of [Brave Heart], William Wallace, was a controversial person in British history. The Scots called him a hero, while the English regarded him as a traitor and executioner. It is difficult to be true or false in any way that his deeds are true or false. Confirm; Joan of Arc is also quite controversial; [Dynasty of Heaven] reflects the conflict between European civilization representing Catholicism and Arab civilization representing *, and the European civilization eventually failed. In this place where the power of time travelers cannot reach, these disputes should be avoided as much as possible and bring unnecessary trouble to themselves. Only when the construction of the Shanghai New District is completed and when it reaches its own territory, will there be no such concerns. It is better to be cautious now.
Chapter completed!