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Chapter 918 Title Sponsorship Competition

The new stadium construction plan has been going on after the team changed hands. A season has come, and the new stadium is still only in the plan, and even the planning and design have not started, because the new stadium is not that simple at all.

Because building a large-scale stadium not only requires a large amount of land, but even the land of the city hall cannot be suitable for a stadium. In addition to the stadium, there are also parking lots outside the stadium and a series of related auxiliary facilities. In this way, a large amount of land is required to be purchased from private hands, and the land that uses the statute must pass the votes of the city council and the state council.

In addition to land issues, funding issues are also plaguing the construction of the arena. As the Federal Reserve introduced the first round of quantitative monetary easing policy of 1725 trillion yuan, it caused a sharp depreciation of the US dollar. In addition, the original expected shortage has led to a sharp increase in the budget of the arena. According to the latest estimates, an indoor gymnasium with a capacity of 2800 people will be built, and there will be 8,000 parking spaces, a small exhibition hall, a small theater, nearly 10,000 square meters of catering and entertainment space, and 140 private rooms will be designed and built inside, with the funds required to be more than 500 million US dollars.

After this venue is built, it will become the third largest stadium in the league. Although the design standards are not the most luxurious, they are also the first-class level in the league. In terms of audio and lighting equipment, the highest standards in the league will be adopted to allow fans to enjoy the ultimate feeling. Of course, tickets are definitely the most extreme.

Five hundred million US dollars is not a small amount. Even if the money prepared by Chris Hanson and the others is combined with the special taxes levied by the city council and the state council, there is still a funding gap of nearly 200 million yuan. Moreover, this situation is not dared to let the public know at all, because once they know that the originally hoped for the tax increase bill would be sniped, so Chris Hanson and the others have been thinking about how to solve this problem.

It is obviously unlikely to let this team re-pay money according to the original share allocation plan, let alone such a large funding gap, and it is even more impossible to increase taxes by the city council and state councils, so it was stumped at once.

You should know that even if a new strategic investor is introduced and joined in the construction plan of the new stadium, no matter how much money he invests, it is useless to get the controlling rights, because the ownership of the land is in the hands of the city hall. If the land in the city hall is not used, then it will cost a lot to build a stadium just to buy land, not to mention that once you do this, don’t want to impose special taxes. At that time, the funding gap is not smaller than that now.

It is precisely because of the many difficulties that the construction plan of the new stadium is still only on paper, and it has been delayed to decide. The gap of 100 million or 200 million is not so easy to make up. Although there are many rich people, there is almost no profit when investing in it. It only has a certain value of value preservation, who will come.

So after several efforts, Chris Hansen still couldn't find someone who was willing to invest money. Of course, Steve Ballmer said that he could provide some help, but when doing business, he could not do anything to harm the company's interests for a stadium, so the price he proposed did not satisfy Chris Hansen.

Steve Ballmer's idea was to sponsor the title of this new stadium by Microsoft. This way, once the naming contract is signed, the money can be paid, and the construction funds of the stadium can be compensated to a certain extent. However, the price he proposed was 70 million US dollars for 30 years of naming rights, and then the stadium was called Microsoft Center Arena or Wendu Death Center Arena. However, even if he got the money, there was still a certain gap before the construction of the stadium. Secondly, the price could not satisfy Chris Hanson. He believed that 70 million US dollars could be 20 years, and 30 years at least 100 million US dollars, but Steve Ballmer did not agree with the price.

The two argued over this and did not reach an agreement in the end, but Steve Ballmer's idea gave Chris Hanson a way of thinking. Since Microsoft is interested in sponsoring the title, other companies should be able to do so. Steve Ballmer will not be biased towards the team just because the team has his shares. He is also a manager of Microsoft and one of the company's major shareholders, and will not harm the company's interests, so the price should be basically appropriate, but it is a little lower.

What Chris Hansen has to do is to find a company that is more generous than Microsoft to name the stadium, and this is not that easy. On the one hand, there are not many companies with this demand, and on the other hand, there are not many companies with such strength.

Most of the time, those who are willing to name the stadium are well-known local companies. Because they are the headquarters of the company, they have received decades of sponsorship, or they are the business center, which is worth spending so much money. As a big city and the economic center of the Northwest region, Seattle has many world-class large companies, but it is still difficult to find a suitable company.

Moreover, for such a big thing, you have to talk to the company's controller, which requires a suitable opportunity. Chris Hansen is a person in this circle, but he cannot just pull others to invest in a venue.

Needless to mention Starbucks, Mr. Schultz just took the Supersonics. Even if he saw the Supersonics prosper again, he would not buy it intentionally, and would not throw the ball to this stadium. The price of Microsoft has been fixed. In addition, there are also major companies in Seattle, including Washington State: Washington Mutual Bank. Unfortunately, it was just acquired by Chase Bank and had no interest in talking about this. Encore Insurance was interested, but the price offered was lower than that of Microsoft.

Chris Hansen, a company that mainly focuses on retail business, didn't go there at all because he knew there was no possibility. In addition, there was Boeing. Although they had moved their headquarters to Chicago, it was still an important production base for them. In addition, the name of the Supersonics also has a lot to do with Boeing, but Chris Hansen's visit was coldly accepted. Boeing was not interested in this. They did not need to sponsor a stadium to improve themselves, so they rejected Chris Hansen.

At&T has a lot to do with Seattle, but they have already named the home court of the San Antonio Spurs, so they will naturally not be named this stadium again. At this time, Chris Hanson thought of Amazon, the upstart in the Seattle business circle.

Ten years ago, although Chris Hanson had less than $100 million in capital, such a company would not be taken into consideration, but ten years later, he already needed to look up to this company.

Amazon is a company with a strong information industry style. The founder of the company, Jeff Bezos, was established in a garage. It was originally just an online bookstore. However, soon the company's sales volume grew rapidly and the goods were sold to the entire North America. At this time, Jeff Bezos seized the opportunity in time, transformed and reorganized the company, expanded the goods to audio-visual products and software, and then popularized them into electronic products and household appliances, becoming an online retailer that can compete with Ebe.

Because Jeff Bezos insisted on steady development and was not in a hurry to expand the scale of users, nor was he in a hurry to reach a profitable level, it attracted many investors' dissatisfaction, including Chris Hansen. However, when the entire Internet industry encountered an economic bubble and a crisis, Amazon lived a very comfortable life, and at the same time achieved profitability under the worst environment, which fully demonstrated the difference between Jeff Bezos and ordinary people.

By now, Amazon has developed into a large company with assets of tens of billions of dollars and has great influence. Jeff Bezos is the chairman, president and CEO, and is the company's first decision-maker, so this matter cannot be avoided by Jeff Bezos in any case. Chris Hansen had to grit the bullet and walk into Jeff Bezos' office with a thick face. Of course, he made an appointment in advance.

He still clearly remembered that Jeff Bezos stood in front of him with an investment plan and asked him to consider his investment plan. He refused him contemptuously without hesitation, and then threw his investment plan into the paper shredder in front of him. Unexpectedly, ten years of feng shui have changed, and now it is his turn to ask for the other party.

Chris Hansen remembers this scene clearly. I believe that Jeff Bezos, who was rejected, would not have forgotten it. However, when Chris Hansen came to Jeff Bezos' office, he was greeted with Jeff Bezos's very enthusiastic smile.

Chris Hanson was not in the mood to greet him, because more words would only make him more embarrassed, so he quickly expressed his intention. After listening to Chris Hanson's introduction, he then looked at Chris Hanson's new stadium investment plan. Jeff Bezos also pointed him a few minor mistakes.

In the end, Jeff Bezos told him that he would consider whether to name the stadium, but he was not the final decision-maker. He would hand over this power to all his employees and the employees would vote for it.

Chris Hanson has lost all hope and thinks that Jeff Bezos is making himself happy and naming is not a big deal, but it is also a lot of money. How could he leave it to the employees to decide? He thought it was just Jack Bezos' excuse, so he didn't take it seriously and went back directly.

As a result, three days later, he received a call from Jeff Bezos. Jeff Bezos told him that he surveyed all the employees with your favorite sport, including employees around the world, and then came up with an answer that the most popular sport was basketball. In this case, he decided to sponsor the stadium, and extended the time to fifty years at once, and the direct naming fee was 150 million US dollars, which basically solved the funding problem of the venue in one go.

But after Steve Ballmer didn't know where to get the news, he said that he would also name the stadium and was willing to pay the same price as Amazon. This was difficult for Chris Hanson, so he called Presty and Stephen over.
Chapter completed!
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