Updated: 2012-12-15

The SASAC has a full power to sign an endorsement contract with Stephen on behalf of its company. This is also a compensation method negotiated by both parties in advance. No matter what, it is impossible to directly compensate Stephen for cash. Stephen did not think that he would easily get such a large amount of money.

State-owned enterprises use endorsement fees to compensate Stephen is an acceptable and beneficial choice for both parties. In layman's terms, it is called win-win. Stephen's popularity is already very high now. Once he changes his nationality, at least his popularity in China will be higher, which is also a good thing for the companies that Stephen endorses.

For Stephen, it is not a bad thing. As a public figure, it also requires continuous exposure to maintain his popularity. Advertising is also a very effective way, so the two parties quickly reached an intention, and specific cooperation must be determined through negotiations.

The amount established by both parties was less than 120 million yuan. At the same time, due to reasonable tax avoidance, the money could basically be all over the hands of Stephen. Because the amount of money was huge, it was signed again. Modance and the innovative artist brokerage company shared three percent of the total amount equally, although it was calculated that it was more than three million.

You should know that the normal commission standard should be 7% to 10%, and some can even reach 20%. Stephen enjoys the preferential policies of super customers. After all, there are not many players who can sign such a huge contract at one time.

Although compensation was only given by the method of endorsement, Modangs still used a normal endorsement contract to demand it. At Modangs' request, the SASAC provided the selected enterprise scale, industry status, positioning, long-term development goals, product details, product positioning, etc. In addition to mining, military industry, electricity, etc. that were excluded from the beginning, the SASAC brought information from 74 companies.

Of course, it is impossible for all of these 74 companies to be endorsed by Stephen. In that case, the endorsement fee is astronomical. There are so many endorsements at the same time, and the effect is not good. The reason why there are so many is not a choice.

At the negotiation site, we can't actually talk about the negotiation site. There is no need for any negotiation now. It's just that Modangs selects the target from the information provided by the other party, then signs the contract on behalf of Stephen, and finally raises up 120 million US dollars.

In front of Modons, in addition to two different types of computers, three phones were also placed, and four assistants and three staff members were sitting next to him. On the other hand, there were only one deputy director of the State-owned Assets Supervision and Administration Commission and two staff members. Modons not only had to check the information provided by the other party, but also had to review it through his own channels. At the same time, he had to communicate with Stephen and only after confirming it was confirmed before signing the contract.

The first thing I chose was a China UnionPay endorsement contract. With the progress of RMB internationalization and the gradual increase in Chinese tourists, more and more large shopping malls, including Europe, North America, and Northeast Asia, have added UnionPay payment channels to facilitate Chinese customers. However, compared with Visa and Mastercard, UnionPay is still very popular, and it is only used when doing business with Chinese people.

In order to change the corporate image, accelerate the internationalization process, and reduce state-owned colors, UnionPay not only prepared a very generous offer of $40 million for this endorsement, but also prepared a set of planning plans. Although in Modons' view, this plan is very ordinary, it is the most sincere and the one with the most cooperation space among so many options.

When choosing endorsements, Modangs has always followed a principle, that is, spokespersons must achieve win-win results with endorsements. One party must obtain returns on funds due to endorsements, but also have positive popularity returns. The manufacturer must also be able to provide product image and sales because of spokespersons. Such cooperation is considered successful.

At the same time, this contract accounts for one-third of the total amount, which is also Stephen’s requirement. Try to choose fewer manufacturers, so that people don’t think they are short of money. They pick up all the rotten peaches and apricots in the basket. One more endorsement will make many troublesome things. Stephen doesn’t want to waste all his time on this.

While the contract is rich, UnionPay's endorsement requirements are also very high. Although Stephen does not require any meetings, press conferences and other activities, it requires graphic portrait cooperation and advertising filming cooperation, which requires Stephen to participate in it personally. Of course, the contract also states that all cooperation must be carried out according to whether Stephen is convenient. At the same time, although the endorsement amount has not changed within these five years, UnionPay requires them to enjoy the right to renew the contract in five years.

This shows that UnionPay does not only value this cooperation, but plans to cooperate with Stephen for a long time. There are no disclaimer clauses in the contract. Most of the clauses are beneficial to Stephen's side. After Modons finished reading it, he handed it over to the legal assistant and business assistant next to him to read it again. At the same time, he personally spoke with Stephen. After confirming it, the two parties signed the contract.

After the first contract was confirmed, both parties breathed a sigh of relief, especially the formation set up by Modangs made the other side very uneasy. They were all given money to you, so why are they so strict? These days, they are picky about giving money, what kind of world is it?

The second contract Modons selected was provided by a communications operator. Among the options available, there is actually one that is larger than this, with a higher market share, and a larger contract amount. However, Modons believes that how Stephen endorses that cannot play a role in improving it, because their market share is close to full, and the other party has already had a monopoly position in the industry. Stephen will not help the other party, so Modons does not think that is a good choice.

And this is different. Although they lag behind each other in all, they enjoy more national support. At the same time, Modons also learned through various channels that this company has deep relationships in China and has occupied a favorable position in policy adjustments several times. At the same time, as a company listed in the United States, China and Hong Kong, Modons also found through financial reports and rating agencies that the company's recent performance has continued to grow. If Stephen endorses this manufacturer, he can also take advantage of this east wind and play a significant endorsement effect.

This contract is only 15 million US dollars for three years, and it also requires on-site shooting. At the same time, it also needs to participate in a high-end application event every year. However, as long as the endorsement effect is good, Stephen and Modangs are not afraid of this trouble. After completing all the procedures, the contract was signed.

For the third contract, Modons chose an airline. The reason why he liked this was mainly because he was more relaxed when endorsing it. In addition to shooting print advertisements, Stephen did not need to attend any contract. This was $15 million for three years. At the same time, Stephen could enjoy the treatment of riding on this airline for free for life.

After signing this contract, Stephen does not need to pay for the air ticket when he goes from the United States to China or fly in China. After signing the second contract, Stephen can use the mobile phone provided by the other party to make a phone call without spending a penny. Even if Stephen calls in the United States, it is no problem to roam the internationally for a long distance.

The first contract is of no use for Stephen. It only provides Stephen with a diamond credit card representing supreme status, with a 2 million dollar limit, which can use VIP rooms at more than 400 airports around the world for free, with the highest priority check-in procedures, free high-insurance, free or discounted laws, hotels, accident protection, flights, medical services, and cardholders are eligible to automatically become members of many private top clubs.

After signing these three contracts, there was only a quota of 50 million US dollars left. In the next choice, Modangs spent a long time and did not decide to choose one. On the one hand, most of these companies did not meet his positioning of Stephen. Most of these manufacturers only rely on administrative power to have a monopoly position in China and have no advantages in the global market.

Some of them have conflicts with those that Stephen has endorsed. For example, banks. Stephen has endorsed certain banks. Can’t they endorse one more? Although these state-owned banks are quite good in scale and are also slightly famous internationally, they can’t choose a second one after another.

The same is true in the automotive industry. In addition, there are some companies such as grain, oil, steel, ship manufacturing, heavy institutions, and chemicals. Modons felt that it was not suitable. In the end, Modons chose a travel company, which was a five-year and 20 million contract. After signing, Modons pushed all the other information back.

"Sorry, these are not suitable. I wonder if we can choose another batch of companies to send them." Modangs's words made the person on the other side look blue suddenly. What is Niu B? This is Niu B. Giving money to others must be despised by others. Do you think it is so easy for our State-owned Assets Supervision and Administration Commission to communicate with these companies to make them spend money? Isn't it just a spokesperson? None of these dozens of companies is suitable.

There is still a quota of 30 million US dollars, which is one or two contracts, but these are already all enterprises under the control of the SASAC. Some of them are either without good communication or excluded by Modangs in the initial stage. What should we do now? The deputy director of the SASAC who was planning to take this opportunity to come to the United States for a few days suddenly frowned.

He first persuaded Modance, but Modance didn't take this trick at all. When he wanted to contact Stephen, Modance told him that he was the only one who decided on the matter. In the end, he had to agree to organize another list of companies as soon as possible. These are only state-owned enterprises, but state-owned enterprises are not just these.

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