547. Pressure to the other side (Chapter 7)(2/2)
So there is nothing wrong with this answer.
...
Chinese players have a special feeling for the Shanhai Jing. After all, this game itself comes from the book "Shanhai Jing".
The Shanhai Jing is also a great work that has been passed down in China for so many years. In it, we can see the magical fantasies of the ancients, and at the same time we have a lot of understanding of the world they fantasized.
Countless people dreamed about how great it would be if the world in the Shanhai Jing was real.
There are even many up-and-comers who believe that the Shanhai Sutra itself is real, but they only use some exaggerated descriptions or some obscure metaphors to tell us about the ancient world.
If you carefully study it and restore the animals and plants inside, you will find that there are many things worth exploring.
Bomi Company also moved the world of Shanhaijing to computers and game consoles based on the fantasies of the previous people and its own creations, allowing players to experience this bizarre world through virtual means.
So with the sentiment, coupled with the high-level production of Bomi Company, Shanhaijing will undoubtedly achieve unprecedented success in the world's only two game-type products.
Not only domestic players like this series of products, but also foreign players.
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Previously, there was a foreign player named Allen who opened a Wikipedia specifically for Shanhaijing.
This time, the release of "Shan Hai Jing·Yan Feng" has made these players far away from the Atlantic Ocean crazy, and has added a lot of new content to Wikipedia.
Once again, initiated by Bomi Company, it spread from China, and then scrambled the "Shan Hai Jing" craze in the game world around the world.
Players who have played this game before said that they had waited for too long and finally looked forward to the sequel.
Players who have never played this game also want to learn about this game because they are curious or are driven by people around them.
Once they play the game Shanhaijing, they will fall into the process of being even more curious about wanting to learn more about Chinese culture.
This is a positive loop.
"Shan Hai Jing" shows the world the unique mountain and sea Jing culture of China, and also shows the fantasy power of the Chinese people to the world, letting the world know that we can also make such a magnificent and legendary interesting game.
At the same time, it also drives more players to explore the world of Shanhai Jing, thereby cultivating more users.
So the snowball will roll more and more.
Cao Yang himself dared not imagine how much it could be sold when the Shanhai Jing arrives.
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The great success of "Shan Hai Jing·Yan Feng" can be said to be the light of the Chinese people.
Countless players shook flags and shouted for Bomi on the forums and various social software.
But this is not necessarily the case for other domestic game companies.
They can only feel envious, jealous and hatred for Bomi's sales results.
Yao Xian, the producer of Dayu Company, felt extremely sad, "Why are they all doing ancient Chinese themes and have mythical elements? Our game sales are not as high as those of "Shan Hai Jing"?"
Speaking of which, Xianjian has been released for many generations. Because of the bonus of the AIR game platform, Xianjian has also made Xianjian international. Many foreigners are also playing this game, but the audience is not that large.
If you really want to answer, you should be that the technical reserves are not enough and you always want to rely on your old capital, and the sequel development is not very ideal.
For example, the Legend of Sword and Fairy 4, which was just released this year, has not gained a good reputation worldwide and has not sold much sales.
Fairy Sword 3 is slightly better.
Moreover, Xianjian 3 will be TV-based now.
If nothing unexpected happens, it should be broadcast on major TV stations in the near future.
"Bomie has the best game production technology in the world and the best game production team. I think the smartest thing about them is that they are very good at cultivating the market. Moreover, Boomie's boss is very patient and is willing to spend money and time to cultivate the market.
Let me ask, if it had not been laid for a long time from the Shanhai Jing in 2005 to the present, could Bomi's "Shanhai Jing·Yanzhi" sell such a good sales volume?"
Xishanju’s game manager Qiu Xin said.
Then this passage was quickly ruined by netizens.
Many people intercepted the content of this passage he posted to the media and uploaded it to the Internet.
This triggered a further purchase frenzy of "Shan Hai Jing·Yan Feng".
"I think Boss Qiu doesn't have enough understanding of games. Think about why they are all old game manufacturers, and Xishanju has been making games for a longer time, but the user groups you have cultivated in your games so far are those who are relying on their old capital?
Why can Bomi open up new markets?”
"I just bought a copy of "Shan Hai Jing·Yan Feng". It's nothing else, just to tell Boss Qiu that even if there is no accumulation, someone will buy this game."
"If Xishanju can review itself, work hard to make more efforts on PC, and build a company with dreams, then you will have already been able to make the second "Shan Hai Jing".
In fact, "Swordsman Love" is very good, but unfortunately, Xishanju went to the point of money later."
"Yes, where is it easy to make money by making online games on stand-alone?"
"No, it's not easy to make money. It's not just watching stand-alone or online games, but whether you've done well enough. For example, Bomi earns a lot of money this time in "Shan Hai Jing·Yan Feng", right?"
A rough calculation shows that Shanhaijing was released on October 10, and as of November 10, the sales volume was 10.21 million units.
The revenue is about $600 million to $700 million.
Yes, the price of this game is not cheap. It is priced at 128 yuan per serving in China and $99 in the West.
This is the 3A standard.
So the money you make is very considerable. If you compare soft sister coins, it will be between 4 billion and 5 billion yuan.
The total development cost of Shanhaijing will not exceed 300 million, which means that Bomi has indeed realized the dream of not opening for three years and eating for three years with this product.
It is already a very amazing thing that a game can have a net profit of more than 4 billion in three years.
Of course, for Bomi, they are impossible to satisfy themselves. They will never stop there. They will only forge ahead and constantly develop better products.
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After achieving such impressive results in "Shan Hai Jing·Yan Feng".
Ryozo Tsujimoto, the producer of Capcom's Monster Hunter 3, said he was under a lot of pressure.
Mainly because there are only two games in the world that make ecological monster worlds. Every time Capcom releases a new monster hunter sequel, it will be used to compare with Bomi's "Shan Hai Jing".
So three years ago, when "Monster Hunter 2" only achieved 690,000 copies, while Bomi's "Shan Hai Jing·Breath of Candle" broke through the 5 million mark at the same time, Capcom's senior management finally couldn't bear it anymore, dismissed the original producer Tanaaka, and then replaced Ryozo Tsujimoto.
Now all the pressure has come to Ryozo Tsujimoto.
He himself complained.
Bomi Company itself developed "Shan Hai Jing" much earlier than us, and they also have the best game engine in the world, X3.
This engine was developed and improved two years ago. Now I don’t know how terrible Bomi’s engine technology has developed.
The technology is not as good as others, and the creativity is not as strong as others. What's more, the "Shan Hai Jing" has a grand worldview background and has the precipitation of the Chinese civilization for thousands of years to be engraved later.
What we are doing is Western themes. Although we have differentiated the material selection, how can we pass the competition based on various conditions?
Ryozo Tsujimoto said he had a headache.
And he had a very bad premonition in his heart—
Once "Monster Hunter 3" is online, he will definitely be sprayed with impeccable skin.
It seems that it will be certain to be dismissed at that time, but I don’t know if I can find a better next home like Tanaka Taka.
This is the biggest trouble for Tsujimoto Ryozo at present.
What he regrets the most is that—
Why can't it be released in front of Bomi's "Shan Hai Jing·Yan Feng".
At least I won't be under such a huge pressure because I will be released later.
But thinking about it, this regret is redundant, because even if you can be released in front of them, it will be just a stepping stone in the end.
In the end, he still couldn't escape being compared with "Shan Hai Jing·Yan Feng", and then came to a bunch of negative conclusions.
"It's so difficult." Tsujimoto Ryozo had a bitter face and was almost crying.
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Chapter completed!