448. Combining education with entertainment (Chapter 1)

On January 8, 2009, shortly after the New Year's Day, Cao Yang was summoned by the radio and television leaders.

However, when I arrived at the scene, I found that Cao Yang was not the only one who was interviewed, and Kingsoft CEO Qiu Bojun and NetEase's Ding Sanshi were also listed.

Cao Yang probably had some clue in his mind.

The people who were interviewed this time were all more influential game companies in China.

Although NetEase has experienced many setbacks and twists and turns in the process, with its development in recent years, it seems to have returned to the main road.

In particular, several chess and card games under NetEase have laid the foundation for the company's finances.

Moreover, several new games developed by NetEase have also achieved good results. Through email and portals, it has a faint sense of style from its previous life. Ding Sanshi has also successfully entered the top 10 company bosses in the country with the revenue from the game.

When Cao Yang saw the lineup of people present, he could probably guess what this radio and television interview meant.

It is not just about interviewing Cao Yang, which means it is not targeting Bomi Company, so there is no need to worry that monopoly or enterprise doing too much will be rectified and cleaned up by the superiors.

But what worries him was that the people who were interviewed now were basically Internet companies that made games, which meant that the above would need to adjust the current game direction, otherwise this would not be the lineup.

It can only be said that it is good or bad.

Cao Yang was not very clear about the specifics. What he was most worried about was that if there was another restriction order in this life and that domestic Internet companies were not allowed to make games, he would really complain.

Although Bomi has now carried out many other businesses, such as smartphones, artificial intelligence, cloud computing and other network value-added services, games are still Bomi's most important economic pillar now. If there is no gaming department, Bomi will now lose at least about 70% of its revenue.

So when Cao Yang walked into the conference room and sat with a group of bigwigs in the game industry, everyone's face was not optimistic.

It is estimated that the total is similar to Mr. Ding.

When everyone saw the list of participants, they had some idea and would make some reasonable guesses and associations.

The meeting has not started yet, and Wang Xiaohua, the main person in charge of radio and television, has not been present yet. It will be held in about 10 minutes, so everyone sat in the conference room and chatted with each other.

"Mr. Cao, what do you think about being interviewed this time?" Ding Sanshi asked.

This is the case in the business world. Although NetEase was poached by Bomi Company before, causing NetEase to lose its entire game department, now when Bomi Company has surpassed NetEase too much and has become the world's number one Internet company, Ding Sanshi has no resentment towards Cao Yang, and it is too late to curry favor with him.

When thinking about the future, whether it is a stand-alone game platform, a mobile application platform, or a promotional channel related to QQ and Bomi News, Ding Sanshi felt a deep sense of powerlessness in his heart.

It is simply unrealistic to defeat Bomi Company from the front. It is a must-have to cooperate with them and let Bomi promote more games for himself.

So, whether in public or private occasions, Ding Sanshi was very polite to Cao Yang.

Boss Ding was dressed very formally today, and his blue shirt looked particularly energetic. When he smiled, his eyes narrowed into a slit. With his fat figure, he looked a little cute.

Cao Yang thought for a while and said with a wry smile, "What else can I think? Everyone here today is a big shot in the game industry. Today, radio and television interviewed us, of course, it was about the game-related content, but I don't know whether it was bad or good."

When everyone heard Cao Yang say this, they couldn't help but feel a little nervous.

Because in their opinion, Boss Cao is now the world's number one, and Boss Cao is also a celebrity in front of the big leaders. If he doesn't even have any insider information to them, then it seems that the situation is not optimistic.

...

About 10 minutes later, several leaders walked in from outside the conference room door.

In addition to Wang Xiaohua, the head of radio and television, there is also Zhu Mingde, the head of the cultural headquarters.

Looking at the expressions on several people's faces, it should be that they had a small meeting before entering the conference room, and everyone had some insights in their hearts.

However, the bosses of the company at the scene were not sure what the next content was.

Several leaders walked to the main stage and sat down. There was a triangle brand in front of their seats. In fact, there was one in front of everyone present, mainly for everyone to know.

Everyone is a busy day, and they may not be familiar with everyone here, so there is a famous brand that can avoid the embarrassment of being called wrong.

...

After Wang Xiaohua came in, his face was always smiling and his face was flushed, not looking like he was going to carry out a large-scale rectification of the game industry.

He glanced around and had an impression and understanding of everyone, and said with a smile: "This time we summon everyone to come, mainly to talk about topics related to the future development of our country's game industry.

As we all know, the Internet is a brand new industry. It has only been a short 20 years since China started to have the Internet. The game industry has developed the most rapidly in the Internet industry. We can see the achievements we have made in recent years."

When Wang Xiaohua spoke, he looked at Cao Yang and showed a gratified smile on his face. "Now the game industry is a very important cultural communication channel in the world. In this regard, Bomi Company has done a very good job. It not only popularizes and spreads Chinese culture to the world so that more people can understand China, but also drives the development of the world's game industry."

When Cao Yang suddenly pointed his name, he tightened his anus first, but immediately realized that he was praised by his leader, so he showed a shy smile on his face.

With such a young image as a college student, who can tell that Boss Cao is actually a man with hundreds of billions of dollars in his hand?

Wang Xiaohua lowered his head and flipped over the manuscript in his hand, mainly because he did not have a particularly clear memory of some data content.

"Now the scale of our country's game industry has grown to 50 billion yuan per year, while the global game market has reached more than 100 billion yuan. This growth rate is still accelerating year by year. It is expected that by 2010, the entire data will double on the existing basis.

This is a pretty amazing result.”

Hearing these words, the big stone in Cao Yang's heart fell to the ground slightly.

Since he has praised him, it seems that he is not accountable or something, otherwise he really doesn't know how to deal with it.

...

Wang Xiaohua first gave a brief description of the current domestic game industry, and also evaluated the future game market, affirming the cultural value of the game itself.

In other words, games are of great significance as cultural carriers similar to film and television media and novels and comics. There is no doubt about this. Moreover, in recent years, under the leadership of Bomi Company, many good games have emerged in China.

For example, the Shanhai Jing and Assassin Soul series produced by Bomi, as well as the Hero series produced by Infinite Fantasy, are all games with very Chinese characteristics and also have a very important cultural communication role.

In these aspects, the leadership has given affirmation.

Speaking of this, everyone's hearts were a little calmer.

However, later Wang Xiaohua continued to follow this topic and also talked about some not-so-good games in China.

Wang Xiaohua said, "As a very important cultural carrier, games are not mature enough and lack of supervision, so many games that are more harmful to people's physical and mental health are emerging one after another.

I won’t criticize you here, mainly talking about gambling games that are widely circulated on the market, and there are many games that deceive consumers and make players spend a lot of money in the game, but similar to gambling but do not get positive returns.

There are even some games that openly instigate minors to badly instigate minors, causing many parents to complain, which are not very good."

Although there was no name criticism, everyone present was feeling a little nervous, as if they were on pins and needles, as if they were being whipped hard.

"The above has put forward several requirements for us based on the current game control issues."

Wang Xiaohua said, "First, strengthen supervision. Once there is any bad content in the game, it will be removed from the shelves and sealed down immediately.

Second, I also hope that you will do a good job of self-regulation and inspection. Once the above situation is discovered, the person in charge of the company will inevitably be held accountable. So don’t be lucky enough to play the edge and try to make a positive and positive game.”

Well……

Everyone's chrysanthemums tightened.

Especially Ding Sanshi complained in his heart. Bomi Company made a fortune by making chess and card games before, but now NetEase has finally started to do chess and card games. As a result, it hasn't been enjoying it for a few months, and it is about to be stopped?

So can this chess and card game be made in the future?

Or do you want to find another way?

Bomi Company is better. They are now ashore company, but NetEase is still struggling in dire straits.

Boss Ding couldn't help but wonder, "I'm offending God, right?" Why did everything go wrong since 2001?

Others have similar ideas.

There will be no big storm in the gaming industry, right?

Only Cao Yang felt much more relaxed.

Since I got ashore, and since I started working in Three Kingdoms Online, Bomi Company's career focus has been no longer on chess and card games and 18 love games.

There is no big scale for the subsequent beautiful girl love games, and everything is very compliant and legal.

Moreover, as long as you are not really gambling in chess and card games, there will basically be no big problems with allowing game coins to be circulated offline.

Of course, if the chess and card games were removed, Cao Yang would not feel any distressed at all.

After all, there are still some gray areas in it. If companies across the country cannot make chess and card games, it is a good thing. In this way, game companies can focus and focus on making high-quality games that give people more experience, rather than thinking about using human nature to make money.

In fact, according to Cao Yang's idea, if the above really understands the game, there is no need to ban any chess and card games. It is just necessary to shut down the probability game system.

As long as all game content is sold at the price of what you pay for, instead of making probability, the risk of gambling can be completely eliminated.

Probability is what really touches human nature.

But in this way, the revenue of the entire gaming industry will shrink significantly, at least about 80%.

However, judging from Wang Xiaohua's attitude today, it is unlikely that all chess and card games will be sealed and issued a ban will be issued. At most, it is to tighten it and beat everyone's side drums to be vigilant.

After all, the market size of the game industry is already quite large, and it can generate a lot of taxes every year. At the same time, games drive related peripheral products. Take the gun girl developed by Bomi for example. The peripheral products include film, television, audio and video, clothing manufacturing, and accessories processing...

The International Electronic Arts Exhibition held by Bomi every year has also brought a lot of impact to the local economy, and the surrounding accommodation, tourism and snacks... will be driven.

Moreover, games can promote culture, which is encouraged by the country. They will definitely not cut the game industry too hard, so as not to damage the confidence of the entire industry.

As Wang Xiaohua said before, the market size of the game industry will continue to expand in the future. With rapid growth, it is not impossible to grow to 150 billion in five years.

What's more, because of Bomi's aIR game platform, Chinese games can not only make money in China, but also make money in other countries, bringing considerable foreign exchange income to the country, which is actually very beneficial.

"Of course, things are not as serious as everyone thinks," Wang Xiaohua came here and saw that everyone was embarrassed, so he laughed, not wanting to make the atmosphere of the meeting too stiff. After all, today's interview was not about accountability, nor was it about dealing with anyone, it was just a wake-up call.

...

When everyone heard the leader say this, an embarrassing smile appeared on their faces.
To be continued...