263. Marketing genius Boss Cao

"Shan Hai Jing·Breath of Candles" has actually been completed long ago. This time it is released as an expansion pack of Shan Hai Jing, which is the legendary DLC.

Before, every other month or so, one or two new monsters or one or two new equipment were added to the game.

According to the original Bomi urinary nature, the part of this game that has been completed so far can be posted for 2 years.

The candle breath is equivalent to putting a large bag at one time on the original basis.

After this version comes out, Bomi’s Shanhaijing team will devote himself to the production of "Shanhaijing 2".

After all, "Shan Hai Jing" is a game developed with the X1 engine two years ago. If you haven't finished all the content yet, the picture quality will not keep up with the times.

Before, Bomi had to save some money because there were not many games on the AIR game platform. Players can continue to stay on the game platform, so there must be something that attracts them and keeps them full of expectations.

Shanhai Jing had such a task before, so every once in a while, some new monsters will be updated and one or two new equipment and new weapons will be added.

To date, there are quite a lot of games on the AIR game platform. The snowball effect has led to a large number of user groups in the AIR game platform, and more game manufacturers are willing to sell their games on the AIR game platform.

So when the game is new and guaranteed, Bomi will make the remaining part of the Shanhai Jing into an expansion pack "Shanhai Jing·Breath of the Candle" and release it at one time.

...

Before this, Bomi had been preheating and telling the media how much Candle Breath has been done.

But no one expected that the news would be obtained from Bomi's Weibo at the beginning.

And it was released by Cao Yang himself.

All of a sudden, the entire game circle was in full swing.

"Damn it! My God, look at what I found?"

A Weibo blogger named [If You Bloom, Butterfly Comes] reposted Cao Yang's latest news.

And it was accompanied by its own text comments.

After less than a day, Cao Yang's Weibo post, which was suspected to have published Shanhai Jing and Zhuzhixi, was reposted by more than 500,000 people.

The reason why the scale has not yet been formed is because the time is relatively short, and many people who play games have not yet opened Bomi Weibo.

But forwarding 500,000 yuan in one day is already a very impressive number.

"I'll take a break, is this "Shishan and Sea Classic·Breath of Candles"?"

"Mom! This effect is so great, right? It looks like this electronic poster is like a big-made movie."

"Wuwuwu... I've been waiting for more than a year. Is the old thief Cao Yang finally going to release the candle breath?"

"Yes, yes, you don't know that when I was playing Shanhai Jing, the candle dragon rose directly above my head in the opening scene. The big moon turned out to be the eye of the dragon. The whole dragon rose upwards and entered the clouds was so shocking.

Then NPC said that this is Zhulong, my mother, her scalp is numb.

When I was playing the Shanhai Jing, I was thinking about when I could get into Zhulong. It must have many treasures on it.

Who knew that they didn’t release Zhulong in the game at all, that was just the opening moment, which was simply a deception of our relationship.

Now, after Zhuzhibreath comes out, I know that it is related to Zhulong when I hear the name. I am looking forward to what Zhulong's body looks like, how to hit it, and what kind of treasures will fall."

"Hahaha... I have the same idea as you. When I first saw Zhulong jumping into the sky, I really scared me.

Such a big thing, just one eye is already bigger than the ship we are in, so how terrible it would be to come out of the body?

Isn’t that bigger than the entire Luyi Island?

At that time, I was so shocked that my scalp was numb. I felt so small that humans were. I just hoped that this giant would never come down and never attack us, otherwise no one would be able to stand it.

Later, when I became a hunter in Shanhai Jing, after a while, when I was able to defeat Qiongqi, I was so confident that I was completely overwhelmed.

Now I am thinking about where to find Zhulong and fuck it, there must be many treasures on it. I guess if one eye is taken back, I can get several 9-star weapons for me.

But I looked carefully in the blacksmith shop and found that there was no formula for using the Zhulong material. I knew it at that time-

What a fuck, Bomi, are you playing tricks on me?

Zhulong is only for viewing but not for play?!

Now it’s finally here, Zhuzhibreath, I must be the first person to kill Zhulong.”

"Hahahaha... Have you ever thought about what if the things you imagined are just your imagination, Zhulong doesn't beat him at all?"

"Ah..."

"Anyway, if I don't get Zhulong this time, I'll kill Boss Cao."

"So, I'll take me one."

"How can I miss such an interesting thing as Boss Cao?"

...

Seeing the Weibo comments forwarded by netizens, Cao Yang felt a chill on his back, as if someone would rush out from behind and kill him at any time.

However, being able to have such high popularity and topicality is also a happy event.

"Ahhh, but Cao Zhe is really hateful, so I sent a picture and let's guess what this is. What if it's not Shanhai Jing and Zhuzhi Breath?"

"Maybe like the last time the X2 engine was released, everyone thought it was to promote the Candle Breath, but a soul of an assassin came out."

"Huh? Isn't it good to have the Assassin series? I'm still savoring the feeling of being an assassin."

"You are really bored. I opened up the Assassin's soul once, and I never want to go back to be an assassin again. It's really heart-wrenching. It feels really uncomfortable to die a few hundred times."

"But no matter how you say it, I think it is more likely that Boss Cao would suggest "Shan Hai Jing·Breath of Candles" this time, because you can see half of the daytime, half of the night, and the shadows of dragons appearing in the sky are actually all hinting at the candle dragon.

The candle dragon closes its eyes for the night and opens its eyes for the day, which is actually very consistent with its characteristics.

I would rather believe that this is the propaganda of the Shanhai Jing.”

"Yes, I think so too. Judging from the style of painting, there is a big difference between the Shanhai Jing and the Assassin series. Shanhai Jing is made with X1 engine, and the effect is definitely not as good as the X2-made games.

The reason why we can get so high expectations from everyone now is that their painting style and models are well made, which are very distinctive of ancient Chinese legends.

If I were Boss Cao, I wouldn't keep putting Candle Breath in the bottom of the box. I must take it out earlier, otherwise it will soon become outdated.

Especially on the premise that the X2 engine has been opened.

I heard that there are no less than 10 new games from other companies developed by X2. At that time, Bomi will still use such an ancient Shanhai Jing to come up with it. Wouldn't he be a little slap in the face?"

"Hahahaha... Indeed, but the Shanhai Jing is no longer just a game for me, it is also a kind of sentiment. It is an important memory of my youth. Even if I fall behind in the picture, I will buy it."

"Ah~ I really hope it will be released soon, Shanhai Jing·Breath of Candle!"

"Although it has not yet been officially certified by Bomi, it seems that this is almost the case. Advertising information should be visible on the AIR game platform."

...

Sure enough, the day after Cao Yang posted this Weibo, the pre-sale news of the "Shan Hai Jing" expansion pack was posted on AIR game platforms all over the world.

Because it is Bomi's own thing and has a masterpiece halo, after it comes out, it is directly topped by AIR and placed in the most conspicuous position on the gaming platform.

Players who enter the game can see this message.

This is equivalent to the official announcement of the arrival of the Sutra of Mountains and Seas and the Breath of Candles.

It is expected that by February 27, 2006, everyone will be able to play with the Candle Breath.

In the next month, it will be the publicity cycle of "Shan Hai Jing·Breath of Candles".

Boss Cao was the first to secretly give the news about "Breath of the Candle" on Weibo, and then the AIR game platform followed suit and implemented it. After that, QQ, Bomi News, and Bomi's large traffic channels were pushing the news simultaneously.

It was soon spread throughout the streets and alleys by players.

The popularity of the Mountains and Seas and Candles suddenly rose.

Cao Yang's Weibo directly reached the top of the hot search list.

On Baidu search, it is basically about Zhu Zhixi’s release news.

...

A large part of Weibo’s value comes from—

News value.

If people find that the first channel for you to get news, or the earliest channel comes from Weibo, the number of people using Weibo will increase greatly.

Just like the Sina blog in my previous life, the news about Li Yapeng’s daughter and various news of breaking up celebrities were the first to be released through the blog, which is considered an officially recognized channel.

Naturally, many viewers who like to eat melons in the front row will start using blog products.

Zhuzhiji entered the warm-up period and after the large-scale publicity began, the number of users on Bomi Weibo also surged.

Boss Cao's number of followers gradually increased from the first 200 people to reach as many as 3 million.

Although it is nothing compared to Zou Jielun's more than 10 million fans, Cao Yang is already one of the top figures among the big Vs.

...

After this dazzling combination of punches, colleagues in the industry were shocked.

On the Sina blog, Hou Xiaoqiang and Chen Tong felt very uncomfortable.

"We can't fight Bomi at all. I've found out now that although their Weibo and our blog both play an information platform, their advantage over us is that they are not only the carrier of information, but more importantly, Bomi itself is the maker of information."
To be continued...