Only one weekend has been released, Star Wars: The Force Awakens has set a series of box office records.

At the same time, Duke also posted a picture on official Twitter and instant sharing, connecting the black widows of Natasha Normanov and Captain America Steve Rogers of the entire Avengers, and officially sent an invitation to Rey and the cute god of Star Wars: The Force Awakens, inviting them to join the Avengers...

North American fans immediately opened up their minds.

"Is the Marvel universe going to be unified with the Star Wars universe?"

"The Skywalker family joins the Avengers and fights side by side with Captain America and Iron Man?oh.my..."

It's obvious that Duke is just for publicity and topicality, not just Star Wars: The Force Awakens. The Avengers: Age of Ultron, directed by the brothers Joe Russell and Anthony Russell, will be released in May next year, and this is also for the promotion of the film.

There is no doubt that from the second phase of Marvel's plan, Captain America Steve Rogers has become extremely important, and many film plans will revolve around Captain America.

So, Duke's personal signature on instant sharing became strange.

This special tag was added to his instant sharing message.

“He is seen as a symbol of the American spirit.”

"His strength, speed, and endurance are far superior to those of ordinary people."

"He made outstanding military achievements for the United States and the world in World War II."

"He was given a alloy shield as hard as his will by the government."

"He led the Avengers to life and death. Winning impossible victories again and again."

"He is not a natural hero, nor is he immortal like steel. He is just stronger, brave and witty than ordinary people."

"He can ignore life and death for the sake of the people, and he can do whatever he wants for freedom. He believes that as long as he works together, there will be no enemy that cannot be defeated."

"He is Captain America - Steve Rogers!"

The North American market has been popular, and Duke has also relaxed the promotion of "Star Wars: The Force Awakens" in the Chinese market. Although the release time on the other side of the Pacific was more than half a month later than the global release, this is also a good thing in some aspects. After all, following the trend to watch this kind of thing not only exists in North America and the Western world, but also on the other side of the Pacific.

"Tina..."

On the business plane that flew to New York to participate in the publicity notice, Duke said seriously. "Tell Warner Bros. and Warner Greater China head Phil, I don't agree to do so."

Tina Fei, who was sitting opposite, nodded, turned on the computer immediately, and prepared to send an email.

The director of Hollywood's 99.9% will not have any say in the promotion and distribution of the film, and Duke is of course an exception. As long as he strongly opposes, Warner Bros. and Warner Greater China will definitely not continue to promote it.

What Duke opposed is actually very simple. Phil of Warner Greater China suggested that when "Star Wars: The Force Awakens" was released in China, like most popular Chinese films, the first week of the marketing method of secretly buying box office was adopted to make the box office of the film look dazzling enough, thereby increasing the film's attractiveness to passers-by.

In the Chinese film market, this is indeed an effective publicity and distribution strategy. People like Duke do not have the so-called moral cleanliness. As long as it can bring enough motivation to the film's commercial performance, he does not mind using some shameful means.

The problem is that such a strategy is suitable for domestic films across the Pacific, and is definitely not suitable for Hollywood movies as foreign invaders.

Things like this cannot be completely kept confidential. Once leaked, they will definitely be attacked by media and film companies on the other side of the Pacific and become the target of everyone's beating.

To put it simply, this strategy is only suitable for local movies, not outsiders.

Although there is a fierce competitive relationship between local film crews and film companies, there are always close connections. Even if you use such methods to be exposed, you will not be pestered by others, because most local films are doing this. If you expose others this time, the same treatment will fall on yourself next time.

When it comes to Hollywood movies, they naturally don’t have such concerns.

The release date of "Star Wars: The Force Awakens" is not good, and Duke is very clear about this. First, December is the month of domestic protection that the scissors on the other side have never recognized, but they really exist; second, Duke and Lucasfilm rejected the investment requirements of China Film Group.

Unless the senior executives of Duke and Lucasfilm have their heads, they will accept foreign investment in projects like Star Wars, even if the other party only needs to share the box office.

Tina Fei sent an email quietly, Duke was still thinking about this matter. Based on his last years of experience, the other side of the Pacific Ocean was undoubtedly in an era of widespread publicity and promotion strategies, and Phil in Greater China could not blame him for thinking of such unreliable strategies.

If everyone does it but you don’t do it, you will obviously be at a disadvantage.

Duke unconsciously remembered the last year he had experienced. He still vaguely remembered that it was a Saturday. The third part of a film by Bruce Lee's master staged a release performance that might be unprecedented in Chinese film history. At that time, he and all colleagues in the film industry were lucky enough to witness this day that might be recorded in history.

Late at night that day, there were theaters that showed this film. With almost no tickets sold in the middle rows of seats in the best viewing, the first two rows of tickets in several theaters were sold, and the price of late-night tickets that were always discounted was as high as 111 yuan and 111 yuan.

Anyone who has gone to the cinema to watch movies knows that the first two rows are the most inappropriate places for watching movies, but they can be bought almost in one go. In a few cinemas with ticket prices of more than 1 yuan, even if there are seats that are more suitable for viewing in the middle, they buy a large number of seats that are not suitable for viewing. The "audience" thinks it is good people and good deeds.

Not only that, in more theaters, all the pre-sale tickets were sold in the theaters that showed the film on Monday morning. This was a working day!

If this happens to one or two cinemas, it may be explained by chance, but what about so many cinemas that suddenly appear together?

It was a miraculous weekend.

This situation is naturally not something that can be hidden from anyone with discerning eyes. There are many unfair voices on the Internet. Big Scissors also interviewed the companies and person in charge of the film. However, the board was raised high, but it was lightly photographed. This move was just a personal behavior taken by some cinemas to win third-party votes...

No one can tell whether it is a personal behavior or not. Perhaps only insiders truly understand it.

Duke knew that the use of these methods by domestic films across the Pacific does not mean that Warner Bros. and "Star Wars: The Force Awakens" can also be used. In fact, these methods, investigations of large scissors and even punishments that are better than nothing are normal. Any region and market will have local protection, and even North America, which is known as the most open, is no exception.

Knowing that local protection exists, he still insists on hitting his head, which is purely a self-destruction.

Indeed, according to the information sent from Warner Greater China, the box office of domestic movies on the other side of the Pacific has been very crazy.

Even a famous director has said this: "Is there any domestic movie that can exceed 100 million yuan in box office on the first day without buying more than 50,000 yuan per day?" (To be continued.)
Chapter completed!