Currently, Star Wars: The Force Awakens has seven global partner brands, including the industry from beauty, breakfast, fast food to telecommunications, and digital. These partners have also launched Star Wars theme limited edition products early, allowing Star Wars to "arm from the beginning to the feet".±,

Star Wars on the Face: Overgirl, a beauty brand under Procter & Gamble, launched a series of Star Wars-themed makeup, and printed Star Wars logos and some lines in the film, such as "Light and Darkness, where are you on?" on the packaging.

The Star Wars watch brand devon on the wrist has launched a limited edition Star Wars watch. The materials of the watch come from the American Aerospace Industry. It is only 500 yuan sold worldwide, and it is expensive, up to $285,000.

The Star Wars shoe brand on the feet armed the series to the feet, Adidas launched a limited edition, wearable Star Wars sneakers, and the shoe brand from the UK, irregular.hoie even launched shoes with death.star heels and -d2, which also feature interactive sound components and light effects.

Eatable Star Wars Nestlé Coffee is now available for Star Wars themed coffee companion cream, and uses the "light" and "dark" sides in the film as the selling point. In the description of Nestlé's official website, it recommends: "Coffee Companion's Star Wars themed cream brings the limited edition espresso chocolate to the extreme, and you can enjoy the power of darkness."

The Santa Fe advertising company of the Rosenberg family has also joined the promotional industry and cooperated with Lucasfilm to launch a series of new advertisements. What will happen if the characters in "Star Wars" come to the campaign? It also made a new version of the Star Wars movie composed of a series of advertisements. The protagonists of the advertisement are characters in "Star Wars", such as Chubaka, Han Soro, etc., but the plot is an imitation of some classic campaign advertisements. In this way, it pays tribute to "Star Wars".

For example, Chubaka and Han Solo ran together, repeating one advertisement "3a.m" when Hillary participated in the campaign in 2008; in another advertisement, Das Vader, the black warrior in "Star Wars", transformed into former US President Reagan, and reinterpreted his "Touching.in.ame Day" during his campaign in 1984, etc.

All activities related to Star Wars: The Force Awakens have a focus on the purpose, don't spoilers!

The huge marketing offensive of "Star Wars 7" has almost no blind spots. Duke, who has endless marketing ideas, will certainly not stop at these. He also made a viral video "Baby Watching amp;lt;Star Wars 7amp;gt; Reaction of Leaking the Pieces", in which the baby's surprised mouth opened, easily aroused people's curiosity. This video appeared on the instant sharing and immediately received nearly 10 million clicks.

Not only that, Lucasfilm has also invested heavily in creating a full set of peripheral marketing for the film. From the official website of the movie, you can see news, TV programs, communities, mobile games, apps, etc., all of them are available.

Offline, in order to satisfy the fans of the otakus, Harrison Ford, Kelly Fisher, and Mark Hamill, three major creators, also continued to attend various events to support the new movie.

However, after watching so many scenes, whether huge or warm promotional materials, the audience was not spoiled at all. They only knew that he was missing from Luke Skywalker, who lacked all promotional materials. Therefore, the entire story line only revolved around finding him. What story each character experienced successfully attracted the audience's attention.

And in the material, who was the position of Luke gorgeously filled? It was the new robot cute pet bb-8 in the movie. Although the new protagonist in this material has a small size, he achieved a counterattack and has definitely become a household name in the Star Wars series.

Duke knows very well that only by selling is cute can one make a lot of money from this big ticket warehouse in Asia.

Only such all-round, focused and concise marketing can be transformed into the motivation for fans to buy tickets crazy after opening the painting.

With the emotional brand that cultivates fans and overwhelming publicity and marketing promotion, coupled with the brand effect of Duke and Star Wars, "Star Wars: The Force Awakens" really makes North American audiences who have been enthralled and can't even watch it. It can basically be summarized as hungry and rogue marketing.

Under such strong public pressure, North American children would not dare to go out even if they hadn't watched "Star Wars 7".

However, the film’s distributor, Warner Bros., seems to be more excited than movie fans. Warner Bros.’s marketing of “Star Wars 7” is omnipresent. Finding products with the “Star Wars 7” logo has become another social network treasure hunting craze after the “Looking for Magic Triangle”.

In Wal-Mart Supermarket, Harris Dunn just took a photo with his iPhone. He immediately posted it to the instant sharing and attached it with such a title to see what I found, Star Wars Mineral Water!

On the opposite shelf, the mineral water of the heroine Rey and the villain Kylo Ren was placed there on the shelf printed on "Star Wars: The Force Awakens", and Harris Dunn took two bottles and placed them on his cart. It was not that he didn't want to buy more, but that there were too many products related to Star Wars, and he couldn't just buy the same one.

Harris Dunn pointed his phone's camera at the shelf opposite the mineral water, and after taking the photo and posting it to the instant sharing, he took two bottles, pushed the cart and whispered, "-d2 and -3po coffee and companion, Sheldon's favorite."

When he walked to the appliance area, Harris Dunn found that a manufacturer was doing an event. He hurriedly leaned over and took a look. After thinking about it, he gave up his plan to buy. After all, he had to queue up to book the seats for "Star Wars: The Force Awakening". You can't bring a "Millennium Falcon" electric pancake pan with him, right?

Keep moving forward, Harris Dunn takes a step and then instantly share a photo on it, because there are countless products related to Star Wars.

In the home appliance area, there are also Star Wars limited edition notebooks, limited edition notebook covers, waist seals, and title pages, and Star Wars-related theme elements, and a large number of limited edition stickers are also included.

Walking further, he saw the Star Wars Character-shaped refrigerator launched by Haier Asia International. This is not only a refrigerator with -d2, but also takes into account the functions of a robot, full of style.

Harris Dunn really wanted to buy one, but the time is wrong now, so he can only come back later.

However, he still chose the same product from the home appliance area, Sony Electronics' "Das Vader Edition" ps4 game console.

As for the toaster with the black warrior's avatar opposite, Harris Dunn had to temporarily give up for the sake of his wallet. Although there will be Darth Vader's breathing during the baking process, it is not a necessity for him at present.

After leaving the appliance area, Harris Dunn passed by the cosmetics area and saw Star Wars mascara, which was a standard lightsaber shape. I just don’t know if it can emit laser light after brushing it?

With this idea in mind, he walked into the toys and clothing area. The first thing he saw was the Star Wars series of LEGO toys. The exhibition area of ​​the Japanese brand Uniqlo next to it was filled with Star Wars themed T-shirts, which made people dazzled.

After choosing a T-shirt with bb-8 printed on it, Harris Dunn walked towards the cashier and passed by the shoe cabinet sales area. He stopped to take a few photos, then clicked on instant sharing, uploading photos and topics.

"The ugg snow boots star war theme and the ugg's own shape have a sense of 'cold and cute'."

"Irregular.hoie 14 Star Wars themed high heels are mixed with various Star Wars elements. They not only want to give designers a full mark of their brains, but also want to give girls who wear these shoes a full mark of courage!"

When he was about to reach the cash register, Harris Dunn also saw the oranges in Star Wars packaging and couldn't help but be amazed, "Star Wars Oranges... I'm sorry I didn't understand the mystery."

After paying the bill, he left Walmart and walked to the main entrance of Walmart. Harris Dunn saw an advertisement for United Airlines, the largest airline in the United States. The Boeing passenger plane on the advertisement was extremely eye-catching, and the entire fuselage was surrounded by robot-d2 and star elements.

After taking photos of the advertisement, Harris Dunn opened the Uber mobile app because he was not driving and made an appointment with a private car. When he stood at the door of Walmart, he had just uploaded the photos and the appointment had already driven over.

Harris Dunn did not get in the car immediately, but took photos of the car first, because it was also a Star Wars car, and the appearance of the car had been painted into the shape of a white storm soldier...

In the car, he turned out of the block where Walmart supermarket was located. Harris Dunn came to one of the busiest intersections in Los Angeles, then immediately raised the camera in his hand and took another shot.

Because even the traffic notices have turned into a road rage, you are embarking on the journey to the dark side of the Force!

It has to be said that the promotional and marketing of Warner Bros. and Lucasfilm can only be described as crazy.

Along the way, Harris Dunn couldn't remember how many photos he took and found, and how many times he had posted instant sharing. When he arrived at the Hollywood Chinese Theater, his phone had already reminded him that the battery was insufficient. Fortunately, he was prepared and had prepared a backup power supply.

Harris Dunn came to the Hollywood Chinese Theater to book the seats for "Star Wars: The Force Awakening". Although he had already booked movie tickets on the Internet, there were almost no specific seat numbers for movie tickets in the United States, but on a first-come, first-served seat. In order to get the best position to watch "Star Wars: The Force Awakening", he had to come over in advance to queue up.

And at this time, "Star Wars: The Force Awakens" is still five days away!

But Harris Dunn didn't think anything was wrong, and the names Duke Rosenberg and Star Wars were definitely worth it.

What's more, when he saw the situation in front of the Hollywood Chinese Grand Theater, Harris Dunn knew that he was a little late.

Hundreds of Star Wars fans have set up tents outside the Hollywood Chinese Theater. After receiving the tent booked online, Harris Dunn also communicated with some of them. The first person to come to queue up the tent was twelve days ago! (To be continued.) Mobile users, please visit http://m.piaotian.net
Chapter completed!