“ut!”

Duke's shouts sounded above a dune shining with the setting sun. Daisy Ridley and the staff who controlled the bb-8 immediately stopped performing and looked at Duke. Duke waved his hand at them, indicating that it was not their fault, and quickly walked to John Schwartzman.

The sunset time in the desert is limited, and Duke doesn't have much time to waste.

"John, change the way you shoot."

Standing behind the "Death Star" of the IMA camera, Duke quickly said, "Use a reflector on the opposite side. Also, let the No. 2 shoot with a wide-angle lens."

John Schwartzman understood the importance of time and quickly said, "I understand."

The crew's adjustment was very fast. After just a few minutes, the shooting began again, and the pictures presented in Duke's director monitor were significantly improved compared to what had just happened.

Because golden shooting time will give the best light on the overall outline of the subject, but the part in the shadow is completely lost, with the highlight intensity and easy to overexpose, using a reflector can brighten the excess and strong light in the dark part, making the entire picture evenly and uniform.

The film crew used golden time light as the main background light and added a reflector to make the shot even more dazzling.

By the same token, the light conditions under golden shooting time can make any shooting scene look extremely beautiful. The display of details and hierarchical shaping are very suitable for wide-angle lens shooting. Using close-up or telephoto lenses will cover up the advantages of golden shooting time.

Duke stayed in the desert of Abu Dhabi until June, and the filming here was finished. The huge crew moved north, left the hot desert area, and flew to the relatively cold Iceland. The ending of the shooting of the lightsaber showdown scene began.

In the forest of Iceland, Daniel Wu picked up the lightsaber for the first time. This still was released by Duke, causing an uproar in North America. The shock caused by a Chinese Jedi among the Star Wars fans is definitely no smaller than a black Jedi.

But Duke was not worried much, because these were all illusions, just like the video that used to create an illusion for the topic of marketing.

Unlike North America and West≈≡≈≡, Fang World, when this still appeared on the Internet in China, it aroused the curiosity of countless people. There are indeed not many Star Wars fans among Chinese audiences, but there are definitely many people who have heard of "Star Wars". Now a Chinese actor becomes the protagonist, it seems that he is still a symbolic Jedi. Under the guidance of some people, it is difficult not to attract attention.

At the same time, the release time of "Star Wars: The Force Awakening" in China has been initially finalized. Since December is the domestic protection month set by the Big Scissors, the New Year holiday will not allow new Hollywood films to be released in principle. "Star Wars: The Force Awakening" can only set the opening time of China's paintings on January 9, 2015.

This is more than half a month later than the release date of North America and the world, and it will be released after the holiday, which will be affected by the market decline and will also be impacted by the strong Chinese New Year films.

At this time, Duke will never underestimate the competitiveness of Chinese movies in the local area. Especially the promotion and marketing of the entertainment industry on the other side is definitely no worse than Hollywood. With the advantage of the home court, it still has certain advantages.

In the last few years when he lived on the other side of the Pacific, some of the publicity and marketing methods in the circle, even when I think about it now, I have to admire them. The most typical one is the promotion and marketing of the Monkey King at a party in the Year of the Monkey, which has mobilized all the attention of China.

Duke still clearly remembers that in his online circle of friends, an unverified news hit the screen. "The Monkey King of Liu Xiaolingtong's Missing the Spring Festival Gala", so all Chinese people began to complain collectively.

"You are so stupid in the Spring Festival Gala crew and the big scissors department. You can even play the Spring Festival Gala with sticks. Why can't Liu Xiaolingtong get on?"

Then, some online jokers who were hired and followed the trend began to follow up.

"The Great Master played a stick on the Spring Festival Gala. As soon as the music of Journey to the West sounded, the people of the whole country were happy."

"I love watching the Great Sage eating melon seeds on the stage."

"Do you still remember the result of not inviting the Great Sage at the last Peach Banquet?"

"Liu Xiaolingtong is already 58 years old, and he can no longer play the Monkey King in the next 12 years."

"The whole of China is waiting for your return of the Great Sage."

The people and companies planning this incident have also begun to release new news through major news websites.

""Liu Xiaolingtong said he did not receive an invitation from the Spring Festival Gala crew."

"The Liu Xiaoling Tongsheng said that he was always waiting for the call of the Spring Festival Gala and was available on call."

""Liu Xiaoling Tong Liao Video Spring Festival Gala Rehearsal"."

The end of this incident is such a thing that Pepsi Cola's Year of the Monkey's Sentiment Advertisement and KFC's Great Sage Package have become the biggest winners.

This seems to be a "people's victory" that is super close.

However, as an insider, Duke once couldn't help but smell the smell of marketing. At that time, he took this matter as a case, of course, to learn the paradigm that can be learned.

Duke likes the Great Sage played by Liu Xiaolingtong very much. Until now, he still believes that the Great Sage played by him can be called "Monkey King". But taking off the Monkey King's outfit, from a commercial perspective, it is not difficult to find the trader behind this marketing behavior.

Liu Xiaolingtong's appearance in PepsiCo's advertisement must be the result of some people's matchmaking. Duke is impressed by these people's trading.

At the same time, he also discovered a good way to promote online, identify an enemy with clear goals, and guide the anger of netizens to him.

On the other side of the Pacific, some characters themselves are blocked, and even these emotions have formed a common existence within a specific period of time. As mentioned in the theory of "Positioning", we never want to change consumers' habits, we just find the existing positions and switches in the consumer's mind.

On this land, the most criticized ones are the Spring Festival Gala crew and the General Railway Administration every year before the New Year.

Therefore, emotions themselves have always existed, and negative characters have always existed, and what is missing is suitable trading.

The Liu Xiaolingtong incident can be said to be an extremely classic online marketing case and is also worthy of reference for "Star Wars: The Force Awakens" in China's publicity and marketing.

In comparison, Star Wars: The Force Awakens lacks the franchise of first-tier stars with absolute appeal. No one can ignore the appeal and topic that first-tier stars can bring, whether in China or in the global market.

However, Lucasfilm and Warner Bros. also have targeted publicity strategies.

There is no doubt about the influence of Star Wars. According to a survey, in the UK, Canada, New Zealand and Australia, there are more than 1 million people in their own information. The belief in the faith column is very special, called the Force!

It is no exaggeration to say that Star Wars is the belief of many people.

During the publicity process, a group of famous directors also joined this faith.

Lucasfilm organized an event called "Star Wars are with You". Many directors who revealed that they are fans of Star Wars not only participated, but also accepted media interviews.

Afterwards, Lucasfilm and Warner Bros. jointly released a Star Wars special issue with the New York Times, which focused on these director fans.

"That year Peter Jackson was only 15 years old: 'Watching "Star Wars" changed my life. How magical and how close to our ordinary people' - he directed the "Hobbit" trilogy when he grew up.

"That year, Lang Howard: 'When the movie ended, I walked out of the theater without saying a word, lined up for an hour and a half to buy tickets, and watched it again.' - He later became a disciple of George Lucas, directing films such as "The Cocoon", "Apollo 13", "Beautiful Mind".

"That year James Cameron was also old: 'Watching Star Wars made me so surprised that I had to wet my pants. I jumped out of the chair, my goodness! Who did it? I told myself: I want to make such a movie too! I quit my job as a truck driver.' - Seven years later he directed "Terminator" and 17 years later he made "Titanic."

"That year Spielberg was 31: 'Dreaming me! I love it so much.' - He was originally a friend of George Lucas, and since then he has directed science fiction blockbusters such as "The Third Category of Contact", "e.t", "Jurassic Park", "The Lost World", "Artificial Intelligence", and "Minority Report".

"That year Ridley Scott was 40: 'I was stunned after watching Star Wars. I said to my producer: What are we waiting for? Such a great thing was not what I did' - he rushed to catch up, directed Alien two years later, and filmed Blade Runner five years later."

Not only that, after Duke made several calls in a row, George Lucas, who was already in retirement, also stood up and began to create topics for "Star Wars: The Force Awakens".

So, for the need for publicity, in media reports, the relationship between George Lucas and Duke began to become subtle.

"George Lucas, who created the Star Wars universe, chose to clap and watch the new work. On the one hand, the prequel trilogy has been criticized by old fans, which puts huge pressure on Lucas. He said that he doesn't want to get criticism from fans after working hard. On the other hand, he revealed the real reasons for the differences in creation in his interview."

"George Lucas wants to tell a story he thinks is good. He focuses on the narrative between the changes of his son, father and grandfather. Obviously, Duke Rosenberg, who controls the right to speak, does not think so, so Lucas is directly blocked from the door..."

"For these, George Lucas described it as breaking up a man and a woman. Since they are separated, they will no longer contact each other and live their own lives. There is a hint of helplessness in their words." (To be continued.)
Chapter completed!