When shooting, Duke still gave the photography assistant a certain degree of autonomy. After all, people are not machines. The other party just needs to follow his requirements in the general direction of shooting.

Moreover, the temporary stills was also a smart person. While shooting at Duke's request, he never took pictures from the perspective of the main camera.

Stills can be different from the original movie scene. It does not necessarily mean the camera position of the movie director, but the stills are the same. This is not forced, or even different, because the movie shows the plot in a dynamic shot. Stills actually use a picture to explain the plot, and the stills can be modified and cut after all.

Therefore, as long as the stills can show the plot, the picture is actually the best in the medium-scene close-up, but one thing that must be the same as the movie picture, that is, the emotions conveyed should be the same. What should the movie highlight and what should the stills highlight. If the movie is a fresh movie, the stills will be taken, cold, hard, and bitter, how can it be?

There is also the green screen special effects that Duke will use on a large scale. Some key scenes are shot against the green screen in the studio, and there is no background painting at all. What should I do if I take the stills?

Such scenes are often key scenes, and it is impossible to have no promotional stills. There is only one solution, which is to intercept the still frames on the post-production high-definition machine. However, the still frames can basically meet the needs of news releases, but the picture quality is much worse.

In the promotion and marketing of movies, what other pictures can be used in addition to stills? The work photos behind the crew are actually very interesting and disseminated, but they also need to be "designed". Not all the photos are worn behind the scenes. The photos on the director in front of the monitor are so visible. The most important thing about the photos is to have content and content worth disseminating.

The end of this shot, it was already time to get off work, but after Charlize Theron and Daisy Ridley took off their makeup and changed into daily clothes, they did not leave the studio. Instead, they returned to the set and stood with Duke, allowing the temporary stills to take a lot of photos, which are publicity work photos.

It is also used for promotional marketing. However, work photos and promotional stills are different. Promotional stills require the actor to be performed, which is in line with the characters in the play. If the actor does not carry performances, especially modern dramas, there is no difference from the promotional photos taken by the actor in any scene. If the photos taken without the character status in the scene, they are all work photos, because the stills are "the faithful reflection and record of the movie."

Moreover, the work the crew has to do is to promote the movie, not to promote the actors.

The day's work ended here, and when Duke packed his workbench, Charlize Theron came over.

"Do you have time?" She stood opposite Duke, with a charming smile on her cold face, "Go for supper?"

"Sorry..." Duke shook his head gently. Looking at the door of the studio, Scarlett Johnson had just walked in, "I promised Scarlett to go to the theater where she invested in the evening."

As if eyes were on the back of his head, Charlize Theron turned around and happened to see Scarlett Johnson walking quickly towards this side. His bright eyes narrowed into two thin long lines and sighed softly.

As he grew older, Charlize Theron felt that his choice was too wrong, but now he has no chance to make up for this mistake.

She knew very well that if she missed some things, she would missed them and could not be found at all.

Charlize Theron didn't want to see Scarlett Johnson, and said to Duke before she came over. "See you goodbye if you have time."

Duke didn't say anything, just nodded slightly, his eyes gradually retracted. Charlize Theron and Scarlett Johnson passed by each other, and neither of them wanted to say hello, as if they didn't know each other at all.

It seemed that Charlize Theron Scarlett Johnson had not seen him walking to Duke, not mentioning her, holding his arm, and walking out of the studio together.

“This is our first large theater chain to open in Los Angeles.”

Walking on the long and narrow road of Warner Studios, Scarlett looked very happy, "Our investment can finally see the return."

"Dear," Duke corrected, "this is your investment."

According to relevant laws across the United States, people like him cannot be involved in the theater industry.

Scarlett knew this and took the initiative to change the topic, "Have you heard that, the North American Cinema Alliance is preparing to start a new round of popcorn price increase."

Nowadays, popcorn is almost a symbol of movies and cinemas. As the king of cinemas, popcorn’s profits are far beyond the imagination outside the industry. It is not an exaggeration to say that Xiao Xiao Popcorn is a great hero to save cinemas.

There are generally two types of popcorn in cinemas. One is "butterfly-style" popcorn, which has multiple irregularly shaped "wings" shells. This popcorn tastes crisper and is more common in cinemas; the other is "mushroom-style" popcorn, which is more like a ball or ellipsoid, has a cotton texture and is relatively uncommon.

Since the invention of the first popcorn machine in 1885, due to the portability of the popcorn machine, popcorn has become the first choice for customers who participate in outdoor activities and visit circuses. The convenience of popcorn lies in the fact that it can be produced on a large scale without relying on the kitchen, while another common snack, potato chips, cannot be achieved, so it is at a disadvantage in the competition.

However, there were only one type of entertainment venues where popcorn was not available.

At that time, the cinema was very high-end and formal, and small snacks like popcorn could not enter the eyes of moviegoers, and the theater operators did not want to bring the dirty and rich fragrance that accompanied popcorn into their neat cinema. At the same time, since the movies at that time were silent films, the noise of chewing popcorn would also seriously affect the viewing experience.

But technological and economic developments have changed everything.

The most important innovation in film technology is the addition of synchronous sound.

After 1927, people could hear characters in the movies speak without having to read the movie’s subtitles all the time. This made the film market open to a new group of viewers, most of whom were poorer illiterate and young children.

These audiences are not attracted by the magnificent design of the theater. For them, it doesn't seem to be a big trouble to stain the theater's carpet because of some interesting snacks. At the same time, as the movie enters the audio era, the noise caused by popcorn is not so obvious.

Soon, the United States ushered in a great economic recession, and many theaters were in decline. Those who survived were not optimistic. All those engaged in film-related industries were suffering except those street vendors who proved that popcorn was a gold mine coated with butter.

Popcorn became the cheapest luxury for people at that time, and also became the first snack to be secretly hidden under their coats and brought into the cinema. On such dark days, people could make a living by selling popcorn on the streets and even make a fortune.

An East Coast theater chain made an attempt to sell popcorn in smaller theaters in theaters, while its five high-end theaters still do not sell any snacks to keep the environment clean.

As a result, the theaters selling popcorn are profitable, while the five high-end theaters have constant deficits.

In the end, the theater managers realized that popcorn was the key to the theater's profitability. Popcorn really saved the cinema business, so that an entrepreneur in the Great Depression gave such advice to find a suitable place to sell popcorn and then build a cinema next to it.

Today can be said to be an era where no movies can be made without popcorn.

Today, decades later, for many people, the viewing experience without popcorn is incomplete, and for cinemas, popcorn has the same significance as in the past.

Movie fans often complain that the price of the products sold in the theater is too high, but the audience often ignores the cost and pricing of the popcorn in the products. Most theaters have a gross profit margin of more than 85% in terms of products sold. The annual profit from the products sold generally accounts for 50% of the total profit of the theater, far exceeding the box office revenue.

Because the filmmakers and publishers have invested a lot in film production and distribution, they have reason to take more from box office revenue, but the high rents of the cinema, large-scale air conditioning fees, constantly updated surround sound and seats, and digital 3D systems, each of which is a huge fee.

In order to survive, cinemas can raise ticket prices, which will lose audiences. Therefore, for cinemas, selling products is the only option to rely on. Although the revenue of selling products accounts for only 20% of the total revenue of cinemas, they account for 50% of the profits of cinemas.

Moreover, all theaters will be sold in bundled sales. Another feature of popcorn is that it makes people thirsty, so if you buy popcorn that is "standard" for watching movies, you will have to buy drinks.

Generally speaking, audiences do not weigh the trade-offs between not buying snacks and just buying a little snack before watching the movie. Their way of thinking is: not buying snacks, or buying a bunch of snacks.

Therefore, the customers selling products in the theater are divided into two types of people who are willing to buy special products, and are very sensitive to prices.

When a cinema sets the price of the items to an acceptable level for almost all customers who are willing to buy special purchases, even if they continue to lower the price, they will not attract more customers to buy and sell the items, because for customers who are price sensitive, they will only consider buying when the price is even lower than the supermarket price. Obviously, it is not cost-effective to do their business.

Therefore, the theater only needs to refer to the prices accepted by customers who are willing to buy big and special purchases.

This is also an important reason why the North American Cinema Alliance dares to propose collective price increases in theaters.

Anyone who invests in the theater industry cannot ignore the role of selling products.

It is precisely because of the high profits of selling products that cinemas can lower the price of movie tickets, make profits through selling products and services, and achieve different pricing, allowing more viewers to enter cinemas.

Therefore, it can be said that it is this combination of air and starch that allows the theater to continue to operate. Without popcorn, there is probably no theater at least not what it is now known. (To be continued.)
Chapter completed!