"It's so late..."

When Duke opened the door, he looked outside. When he saw that the person knocking on the door was Tina Fei, he couldn't help but frown slightly. If it was the butler Emma, ​​it would only be a family matter, but the person who came was Tina Fei, and he must have an emergency official service. "What happened, Tina?"

Although Duke was sleepy, Tina Fee had no time to wait for him to wake up completely, holding the door frame and said, "A serious shooting occurred in a "Dark Knight Rises" screened at Santa Monica Commercial Plaza. √∟,"

“hat?”

Scarlett, dressed in clothes, just walked over, "The shooting? Why did it really happen?"

Duke's heart sank slightly, still calm, and asked with a steady speech, "How is the casualties?"

"At least more than ten people..." Tina Fei shook her head, "I just got the news, and the specific situation is not very clear."

"You keep hearing the news." Duke looked back at Scarlett, "changing clothes."

Tina Fei left the door and went directly to Duke's study. Duke and Scarlett took a simple wash, changed their clothes, and arrived at the study ten minutes later.

Walking into the study, Duke immediately asked, "Is there any latest news?"

"I just called the Los Angeles County Sheriff," Tina Fee sat in front of the computer and was still looking through the screen. "They have held a press conference, and it is estimated that the latest news will be available on the Internet soon. Sheriff Lee Pace said the situation is very serious."

Since filming "The Speed ​​of Life and Death", Duke has maintained a good relationship with the Los Angeles County Sheriff's Department.

"Here!" said Tina Fei, "I'm sharing the relevant news on it instantly."

Hearing this, Duke and Scarlett hurried over and stood behind Tina Fei and looked at the computer screen. Not only were there related news, but the entire incident was described in detail.

"At 0:30 am today, the most tragic tragedy in the history of film occurred in the Santa Monica Commercial Plaza theater in Los Angeles."

"It was the time to be screened for the superhero epic film "The Dark Knight Rises" by famous Hollywood director Duke Rosenberg, the 'most likely box office champion in 2013'..."

"This movie, which was highly anticipated by many American media and fans, was released 30 minutes later, a tall man in purple costume, clown costume and full of arms entered the theater's No. 9 Cinema. The man first cast a smoke bomb. Then he took advantage of the smoke to shoot at the audience."

"After 12 deaths and 59 injuries (the data continues), the man walked out of the theater calmly and was immediately arrested by the police. When the police arrested him and asked about his name, the man said in a low tone that I am a clown."

"This answer allowed the police to rule out the incident as a terrorist incident at the first time, and initially determined that it was a crime imitation. Although the news released by the Los Angeles police did not have more criminal testimony as evidence, according to witnesses at the scene, the crime also shouted that I was a clown when shooting wildly in the theater! This information cast a fog on the tragedy, and this case became the second largest shooting in the United States after the 2007 Virginia campus shooting."

Then more and more news appeared on the Internet, and people who experienced the nightmare sent pictures of the scene through instant sharing, which could not describe the nightmare No. 9 Cinema that was terrible.

The relevant situation was also summarized in the Duke Manor in Malibu. One by one, one by one, and one by one was dialed out by Duke and Tina Fe.

"Don't worry, my dear,"

Pulling the car door, Duke looked at Scarlett Johnson who had been sent to the door of the villa. He said comfortingly, "It won't be a problem."

Scarlett knew what she should do now. She forced a smile and nodded to Duke.

Although it was still some time before dawn, Duke got into the car and rushed to the Warner Building in Burbank with Tina Fey.

At dawn, Duke walked into the top-floor conference room of the Warner Building, where many people had gathered. Doug Walter, Jamie Johnson, Pany Kellys, Nancy Josephson, Charles Rowan...

The temporary situation is that 12 people died and 59 people were injured. This news made the conference room bleak. Even the $36.27 million North American midnight box office results that had just been released by "The Dark Knight Rises" were ignored by everyone.

"Public opinion will inevitably be bad for us."

After Warner's core executives and Duke's core personnel arrived, Jamie Johnson took the lead in saying, "It will definitely affect the box office trend of "The Dark Knight Rises". I just contacted the Los Angeles County Sheriff. The gunman did dress up as a clown and also claimed to be a clown."

If such a thing happens, it is impossible not to affect the film.

Everyone present, including Duke, knew this.

"Let our media build momentum." Doug Walter said without thinking, "try to guide this matter in the direction of personal behavior. Also, from dawn, Warner's propaganda and public relations departments immediately formulate strategies to carry out crisis PR."

Pany Kellis reminded, "regardless of the motive of the murderer, the shooting happened in the theater of "The Dark Knight Rises", and we must take action, especially for the dead and injured."

"Nancy, you're in charge of communicating with Christian Bale's agent and PR manager."

Duke, who had been sitting drinking coffee, also broke his silence, "Contact the police and the hospital as soon as possible. Bell and I will visit and comfort the wounded."

Things have happened, and avoiding is not a solution at all. They can only be resolved as much as possible. Moreover, shootings are not a big deal in this country, and some happen every year.

The most important thing is to guide the direction of public opinion.

The people in the conference room gradually dissipated and began to deal with the emergencies, while Duke, Doug Walter and Jamie Johnson stayed.

"We also need to prevent our competitors." Jamie Johnson reminded, "Warner has almost become the leader in the industry in recent years, and there will be many people who want to see us unlucky."

Duke nodded slightly. By the same token, he had encountered many setbacks, but overall, there were many people waiting to see his jokes.

"The North American box office of "The Dark Knight Rises" will be dragged down." Doug Walter obviously felt a little heartbroken. This heartache is certainly not because of those who died or were injured, "it may not meet our expectations."

Compared to the possible problems that Warner and The Dark Knight Rises may encounter, the victims of the shooting are not within the scope of the three people's discussions. To be precise, Duke and the others don't care about the feelings of the dead and injured.

“North America is indeed going to be dragged down.”

Everything has two sides, Duke has seen the other side, "But this incident will inevitably attract the attention of the whole world and will be of great help to increase the popularity of "The Dark Knight Rises" overseas."

Duke is indeed famous enough, but looking around the world, the people who will go to the theater to watch his movies are only a few of them. Many people do not have the habit of going to the theater to watch movies. Such a sensational event will inevitably arouse the curiosity of passers-by. What kind of movie can lead people to follow the actions of the villains and start killing in reality?

To a certain extent, the development of human society comes from curiosity, and the film industry is no exception.

As long as you are curious, you will have a chance to watch. With a chance, you will be a potential audience and you will have the possibility of buying movie tickets or DVDs and other products.

So, leaving North America, which was stinged by the shooting, is not necessarily all bad things around the world.

Of course, the North American market is the foundation of Hollywood, and Duke and Warner Bros. will never watch "The Dark Knight Rises" encounter Waterloo in North America.

But there are definitely many people in Hollywood who want to watch "The Dark Knight Rises".

This is a fiercely competitive circle. Duke and Warner Bros. have taken too much share in the market over the years.

In the office on Wishill Street in Beverly Hills, David Ellison was in a pretty good mood. He and his assistant thought that the man named James Holmes had angered for them. Duke Rosenberg's video would inevitably be affected, and they were also preparing to make a little more fire.

"Contact the media we are in touch with." David Ellison ordered his assistants, "let them guide the beginning of the matter towards the movie."

The assistant nodded, "I know what to do."

Few people know that the plans they have formulated through secret channels are actually closely related to this incident.

In a manor not far from here, Summer Redstone was drinking morning tea. While reading the newspaper, he said to his personal assistant, "Let the company's media stare at this."

The personal assistant asked tentatively, "What about our position?"

Summer Redstone didn't say anything, but just looked up at the assistant, who immediately said, "I understand, Mr. Redstone."

Whether from Viacom's perspective or from Paramount Pictures, they are all competitors, although they are jointly suppressing News Corp.

Not only Summer Redstone and Viacom, but at the New York News Corporation headquarters, Rupert Murdoch, who has been in a hurry recently, has just finished the meeting, and its media will also focus on following up on the incident.

He knew that it would not have too much impact on Warner, but he just hoped that several major media groups that were constantly putting pressure on News Corp. could temporarily divert their attention.

Walt Disney and Sony Entertainment have also formulated the same strategy, and they are both waiting for an opportunity to make "The Dark Knight Rises" fail at the box office, that would be a great thing.

The shooting is just the beginning of a storm, and another bigger public opinion storm has just begun. (To be continued.)

ps: On the first day of the Lunar New Year, I wish you a happy new year. Now I am in my hometown, so I can only work hard. In the first year of marriage, there are many troubles...
Chapter completed!