In the mainstream media across the ocean, due to the regulations of large scissors, Warner Bros.'s publicity is not powerful, but there is still something to do on the Internet with higher freedom. Moreover, Warner Bros. has opened the Chinese market for many years and has gradually abandoned some publicity and marketing strategies suitable for North America but not for this market, and has begun to formulate more targeted plans. [([(

In addition to hyping the Internet to attract the attention of Chinese media, another important way of publicity in Warner Greater China is to narrow the distance between Batman and Chinese movie fans through some strategies.

Distance can sometimes produce beauty, but more of it is alienation. Professional publicity and marketing personnel are very clear about this.

As 2o12 is about to pass, Warner Bros. officially released the first Chinese poster of the Dark Knight Rises. Batman and Bain are ready to fight at any time.

In addition, China Film Group and Warner Bros. also announced that the film jointly invested by the two companies will be released in China on time in early May next year.

At the same time, a letter mailed by ordinary Chinese movie fans to Warner Bros. has been widely circulated online in Greater China.

"I finally saw a huge poster of the Dark Knight Rises last night, and the stone hanging in my heart finally fell down. After all, there are countless precedents of the annoying precedents of the release of countless films, which lags behind our viewing level by ten years. It is said that some foreign media have not stingy to compare the three Batman directed by Duke to the contemporary Godfather trilogy. I think it is no exaggeration. The Dark Knight Rises is definitely a feast and should not be missed!"

"I have picked up the pen several times before and wanted to write something for my beloved Dark Knight, but I gave up because I know. It wouldn't be pleasant without thousands of words of expression, and it would be very tiring. It would be a kind of relaxed pleasure, just chatting here."

"Produced by Duke, it must be a fine product. This is the enlightenment that movie fans have formed after years of watching movies.??"

"I like Duke. Because I like his movies, he is a dedicated person, doing what he likes and sticking to his own opinions. There is no doubt that the Dark Knight he shot is the pinnacle of the movie, a new benchmark for commercial films. Many people must be shocked and indescribable for the first time when they see it. Then they watch it repeatedly. Every time they watch it, they are shocked by a layer of wonderfulness, shocked by Heath Ledger's clown's acting skills, impressed by the clever plot, swing by Hans Jimo's soundtrack, argued by the ethics of justice and evil, moved by the kindness of citizens and thugs; finally, they are meticulous, shocked by the huge amount of information implied by each line, moved by the meaning of every action and look."

"These are gifts from Duke and his creative team that we have watched once and cannot appreciate them all. But we can always find reasons to savor it again and again, and this is a good movie."

"A good movie will shock and surprise you from all aspects. It's like a galaxy, with each star shining, one star coming, and the other attracting your attention, and Duke Rosenberg is always the brightest one."

"The Dark Knight Rises is released in early May, so you must go to the cinema. This is a feast! Duke Rosenberg will definitely bring a different movie viewing experience! So be prepared and experience a crazy journey with a commercial blockbuster!"

While building momentum for the rise of the Dark Knights, Warner Greater China also cooperated with Lucasfilm to provide basic popularization of Warner Bros.'s future Star Wars series.

That's right, it's the most basic popularization work.

When Catherine Kennedy and Jamie Johnson were visiting China, Duke solemnly explained these two people. Don’t overestimate the influence of Star Wars in the Chinese market. If this series can achieve outstanding business achievements in China in the future, the publicity should start with the most basic popularization work.

The original Star Wars series of movies were not released in Chinese cinemas. The Star Wars trilogy was released in 1977. The Star Wars trilogy was not screened in Chinese cinemas until June 2015. Although various forms of piracy have long existed. (([But the culture or influence of Star Wars has not really penetrated into this country.

For example, the most important lightsaber in the Star Wars series is probably few Chinese movie fans who can tell the general origin. Even if they have a little understanding, they only know that it is the Jedi weapon.

Under Duke's instruction, Lucasfilm reached an agreement with several Chinese online platforms and national and local TV stations to authorize the broadcast rights of Star Wars Six for three years to promote the broadcast and influence of this series in China.

In addition, many Star Wars themed events have been held one after another, inviting many movie fans and well-known figures to participate.

In today's top-notch online propaganda positions, it has become popularized from the most basic Star Wars knowledge. For example, Duke's official China cooperation website, which has a huge influence among ordinary movie fans here, has published articles on many Star Wars articles introducing the origin of the Lightsaber.

Duke is very clear that no movie can be popular for no reason, and it will not be a big deal without publicity.

An article titled "What is the lightsaber in Star Wars?" appears on numerous Chinese media and Greater China regional websites.

"The lightsaber in the movie consists of a sword hilt and a sword body, where the lightsaber's sword body is not an ordinary laser, but a magnetically constrained plasma."

"Plastics can be seen everywhere in the universe and are called the fourth state of matter other than solid, liquid, and gas. Matter is composed of molecules, molecules are composed of atoms, and atoms contain nuclei and electrons, solid, liquid, and gas are determined by the distance between molecules. When the substance is heated to a sufficient temperature or affected by other factors, the negatively charged electrons in the atom are separated from the constraints of the nucleus, and positive ions that lose electrons, negative ions that attach electrons and negatively charged free electrons, are ionized. After ionization, positive and negative ions mix, move randomly and collide, which is called plasma."

"In the universe, many high-temperature planets such as stars constantly heat matter to produce plasma. At the same time, the boundless low-density space gives ions a sufficient distance to free movement, so that they will not fully recombine and become neutral particles due to excessive frequent collisions. These factors make a large number of plasmas everywhere in the space."

"In the movie, the sword body is released from the hilt of the sword, and it can also fold the hilt of the sword. Why can the plasma be stretched and retracted and shaped? It turns out that plasma is composed of continuously moving, charged ions and electrons. When charged particles move in a magnetic field, if they do not move in parallel, they will be subjected to Lorentz forces that change the direction of movement due to electromagnetic interactions."

"Without the action of other forces, a continuously rotating spiral motion will be formed. Using a strong magnetic field, charged particles can be constrained within a certain range. On the other hand, if a ball of plasma has strong motion and without external force factors, the magnetic field in it cannot leave the plasma, which is called magnetic freezing."

"The lightsaber in the movie will consume energy only when the blade cuts through an object. It is a truly invincible 'hot' blade. It will not release heat when it does not touch the object, so it is usually a 'cold' sword."

"In the Star Wars, the lightsaber is invincible, without any objects that can be cut, except for another lightsaber."

In short, if you want the new Star Wars to become popular in the Chinese market, you must do a good job in advance.

Of course, the propaganda about Star Wars is maintained within a certain range, and the focus at this stage is on the rise of the Dark Knight.

After entering December, Duke led the entire crew to Chicago. In the first two Batman movies, Gotham City is in some ways Chicago in real life, so it is natural that the Dark Knight Rises still chose to shoot in Chicago.

The city is densely constructed, many of which are very well designed, including a large number of modern-style buildings and classic buildings from 1oo years ago. So you can take a lot of things by taking pictures casually. Moreover, the lines of the city's buildings are simple, which can bring a strong sense of reality to the final piece.

With the assistance of the municipal department, the crew started a two-week shooting at the Commercial Center in Chicago, but encountered many difficulties during the shooting.

In order to shoot the film, Duke, with the assistance of Chicago City Hall, blocked the streets near the shooting area. The municipal department allowed the crew to shoot in the central commercial area at night, but asked to pay attention to safety. They were also trying their best to ensure the crew's safety.

Although Duke is very careful about safety, there was still a small accident in Bat Motorcycle.

As Gal Gadot's stunt actor drove a bat motorcycle from the alley to the street, huge sound waves from the engine shattered many windows of a building.

Duke didn't expect such a thing to happen, but the crew quickly found a repairman and repaired every window within 24 hours.

The filming in Chicago continued until before Christmas. After the Christmas holiday began, Duke gave the crew a long holiday and left Chicago himself to the Upper East Side of New York where his mother was. He met with Scarlett Johnson, who had been busy with the new film Captain America 2. It was rare that the whole family got together and had a short Christmas holiday.

The holiday lasted until the New Year. After 2O13, Duke returned to the crew and went to film between New York and Pittsburgh. Although he was mainly focused on his own film, everything around him still made him unable to be quiet. For example, James Franko called from Los Angeles and told Duke that his project had basically been invested by Warner Bros. When he completed the scene of the rise of the Dark Knights, he would turn to the new project.

In addition, many entertainment reporters have set their sights on Duke, wanting to dig out some of the latest situations of the Dark Knight Rises from his mouth, and wanting him to give some opinions on the latest Oscar list. (To be continued.)
Chapter completed!